Craig Grant
Owensboro,Kentucky
Summary
Motivated individual with high adaptability and eagerness to always learn. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service in a diverse environment. Sales is where I shine ! Given the right resources I rarely lose a sale.
Overview
45
45
years of professional experience
Work History
Sales and Marketing
M & M Jewelers
04.1984 - Current
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Managed sales promotions and marketing strategies on major social media sites.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Led crisis management team and provided quick turnaround solutions.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue in sales.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Implemented systems and procedures to increase sales.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Organized promotional events and interacted with community to increase sales volume.
- Communicated product quality and market comparisons by creating sales presentations.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
GIA Certified Gemologist
M & M Jewelers
12.1983 - Current
- Owned and operated my own jewelry store "M&M Jewelers" for 35 years.
- Merchandising, by going to market twice a year as as well as traveling Antwerp Belgium to buy directly from the cutters.
- Maintained daily stone inventory control systems and optimized security protocols to protect valuable products.
- Complied with federal and state guidelines regarding product disclosure, trademarking and fineness issues to avoid any legal concerns.
- Evaluated sales reports and priced diamonds and other precious stones according to market values and rarity.
- Coordinated with clients, suppliers and manufacturers to create custom, quality works of jewelry.
- Examined gems during processing to achieve accuracy of angles and positions of cuts or bores using magnifying glasses, loupes or shadowgraphs.
- Observed, assessed and documented clarity, color and other key features of diamonds and precious stones.
- Educated sales staff on inventory and sales techniques and supported associates in promoting products to customers.
- Measured and graded diamonds on basis of clarity, symmetry, color and polish.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Worked effectively in fast-paced environments.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Excellent communication skills, both verbal and written.
- Passionate about learning and committed to continual improvement.
- Identified issues, analyzed information and provided solutions to problems.
Education
BBA - Business Administration
Brescia University
Owensboro, KY05.1987
BBA - Gemology
Gemological Institute of America
Carlsbad, CA11.1986
BBA - Business Administration And Management
Western Kentucky University
Bowling Green, KY05.1982
Skills
- Business Needs Assessment
- Business Development and Planning
- Budgeting and Expenditures
- Customer Complaint Resolution
- Promotional Sales Events
- Decision-Making
- Direct Sales
- Advertising Campaigns
- Closing Techniques
- Employee Retention
- Brand Marketing
Timeline
Sales and Marketing
M & M Jewelers
04.1984 - Current
GIA Certified Gemologist
M & M Jewelers
12.1983 - Current
BBA - Business Administration
Brescia University
BBA - Gemology
Gemological Institute of America
BBA - Business Administration And Management
Western Kentucky University