Summary
Overview
Work History
Education
Skills
Websites
Timeline
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CRAIG HANSELMAN

Parkland,FL

Summary

Results-oriented Enterprise Sales Executive with 30+ years of experience driving multimillion-dollar revenue growth in IT, Data Security, Cyber Security, MarTech, SaaS, and Artificial Intelligence (AI) sectors. Consistently surpasses sales quotas, expands market share, and manages high-value enterprise accounts. Proficient in Salesforce CRM, solution selling, pipeline development, and utilizing cloud platforms like Amazon EC2. Known for strategic leadership, persuasive communication skills, and cultivating long-term client relationships. Thrives in fast-paced, goal-oriented environments and delivers value-focused solutions for complex enterprise needs.

Experienced with business consulting, providing strategic guidance to enhance operational efficiency and profitability. Utilizes analytical skills and project management expertise to implement effective solutions. Track record of fostering client relationships and driving collaborative team efforts for successful project outcomes.

Overview

31
31
years of professional experience

Work History

Sr. Business Consultant

Lead Client
05.2021 - 02.2025
  • Developed and implemented targeted marketing strategies that drove a 25% increase in client market share within six months, directly contributing to a $1.2M revenue uptick.
  • Engineered and optimized system models that enhanced operational workflows, achieving a 30% improvement in efficiency and generating $100,000 in annual cost savings.
  • Directed cross-functional project teams to streamline complex system integrations, leading to a 20% increase in client satisfaction and a 35% reduction in implementation time.
  • Provided strategic consulting to high-value clients, identifying growth opportunities that expanded client portfolios by 18% year-over-year.

CEO / Owner

TremTek
06.2010 - 02.2021
  • Scaled annual revenue from $1M to $5M by 2020—a 500% increase—through data-driven marketing strategies and innovative sales channels.
  • Spearheaded a transformation in sales operations by leveraging internal mail channels, resulting in a $3M revenue increase and pushing total sales from $5M to $8M.
  • Implemented Amazon EC2 for Cloud Marketing, increasing campaign efficiency by 40% and enabling marketing expansion across three high-impact U.S. regions.
  • Achieved consistent 15% year-over-year business growth and successfully exited the company with a strategic sale in February 2021, securing a 3X return on original investment.

Enterprise Account Executive

TremTek
06.2005 - 06.2010
  • Led strategic business development initiatives that increased company revenue by 200% over five years, expanding client acquisition across multiple verticals.
  • Identified and capitalized on new market opportunities, generating $3.5M in net-new business and expanding the client base by 45%.
  • Built and managed a high-performing sales team, improving sales conversion rates by 30% through targeted training and performance optimization.
  • Forged strategic partnerships and negotiated enterprise-level contracts, contributing to long-term growth and positioning TremTek as a leading regional tech provider.

National Account Manager

TremTek
12.2003 - 06.2005
  • Managed and grew a portfolio of national accounts, resulting in a 28% increase in annual revenue and expanding client base by 35%.
  • Developed and executed strategic sales plans that consistently exceeded quarterly quotas by an average of 120%.
  • Strengthened client relationships across multiple sectors, improving account retention rates by 40% through proactive engagement and tailored solutions.
  • Collaborated with cross-functional teams to deliver product demos and customized proposals, closing high-value deals worth over $4M collectively.

Major Account Manager

BTI (Business Telecom, Inc)
06.2000 - 12.2003
  • Surpassed the 2003 annual sales target by 152%, driving a 30% year-over-year increase in new customer acquisitions—the highest in the company's history.
  • Delivered consistent sales excellence by exceeding revenue goals by 135% in 2002 and 112% in 2001, contributing to an overall 18% annual growth rate.
  • Cultivated and managed a portfolio of major enterprise accounts, increasing average account value by 40% through tailored telecom solutions.
  • Recognized among the top 5% of sales performers nationwide for three consecutive years, earning multiple quarterly and annual achievement awards.

Senior B2B Account Executive

Nextel Communications, Inc
05.1997 - 06.2000
  • Consistently outperformed sales goals, achieving 156% and 142% of annual targets in consecutive years, establishing a top-tier record in both unit sales and revenue.
  • Recognized as a top revenue generator in Florida, driving a 15% increase in regional revenue from 1998 to 1999 and earning prestigious President's Club honors.
  • Developed and closed high-value B2B deals across multiple industries, contributing to consistent month-over-month sales growth and customer acquisition.
  • Cultivated long-term client relationships that increased account retention by 25%, positioning Nextel as a preferred telecom provider among enterprise clients.

National Sales Manager

Air Touch Communications, Inc
04.1994 - 05.1997
  • Exceeded 1996 sales expectations by 128%, generating an additional $2M in revenue and earning a fast-track promotion to National Sales Manager.
  • Led a national sales team across multiple regions, increasing overall sales performance by 35% and standardizing high-impact sales methodologies.
  • Designed and executed growth-focused training programs, improving sales team productivity by 22% and reducing on boarding time by 30%.
  • Established strategic partnerships and high-value enterprise accounts that contributed to a 40% expansion in market share over a three-year period.

Education

Bachelor of Science - Marketing

The Pennsylvania State University
University Park, PA
08.1993

Skills

  • Enterprise Sales
  • Salesforce CRM
  • Friendly
  • Financial Products
  • Artificial Intelligence
  • Amazon Cloud
  • Sales Experience
  • Communication
  • Contract Negotiations
  • SaaS- B2B
  • Strategic Thinking
  • International Operations
  • Merchandising
  • Digital Security
  • Honest
  • Digital Marketing
  • Sale Cycle
  • Business Cases
  • Stakeholder Management
  • Ambitious
  • Story Telling

Timeline

Sr. Business Consultant

Lead Client
05.2021 - 02.2025

CEO / Owner

TremTek
06.2010 - 02.2021

Enterprise Account Executive

TremTek
06.2005 - 06.2010

National Account Manager

TremTek
12.2003 - 06.2005

Major Account Manager

BTI (Business Telecom, Inc)
06.2000 - 12.2003

Senior B2B Account Executive

Nextel Communications, Inc
05.1997 - 06.2000

National Sales Manager

Air Touch Communications, Inc
04.1994 - 05.1997

Bachelor of Science - Marketing

The Pennsylvania State University

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