Craig Hoffman

Secured financing for auto purchases, reaching 65% warranty penetration rate.

Generated revenue between $2,400 and $2,700 per sale during nine-year tenure.

Expertly managed subprime customer transactions, ensuring high funding success rates.

Delivered exceptional customer service resulting in a 4.8 Google rating.

Averaged 2.1 products sold per deal, increasing profitability per transaction.

• Visiting dealers and evaluating programs mitigating problems that could affect potential deals while regularly informing stakeholders about program enhancements to cultivate new business relationships

• Prospecting, cold calling and building partnerships with independent automobile dealerships.
• Creating deals with dealerships over the phone and in person including structuring and restructuring non-prime deals.
• Act as a consultant/partner to F&I Managers in the sale of products to ensure maximum profitability for dealership.
• Dealer Relations and follow up on applications and deals submitted.

• Understand customer business, anticipate their needs and perform supply audits to maximize their bottom line.
• Strong customer relationships builder based on service, support and follow-through for over 17,000 automobile aftermarket products.
• Identify prospective customers and product demonstrations.

• Sell services and upgraded products to customers while maintaining assigned sales quota and following established guidelines.
• Present sales presentation and proposal to prospects, identifying positive features and advantages of products and services over those of the competition.
• Post installation follow-up by contacting customer ensuring commitments were met.

• Knowledgeable of Florida regulations regarding finance and fair credit reporting act.
• Maintained product penetration averaging 125%.
• Addressed long-term funding issues, collecting over 1.5 million within 4 weeks.
• Maintained a working knowledge of lender guidelines & programs.

• Fast tract promotion through increasingly responsible positions. Increased monthly sales from $45 thousand to over $100 thousand consistently.
• Interviewed, trained and supervised sales representatives. Also Implemented innovative training program for new employees.
• Consistently sold over 220 cars a year while maintaining maximum profit from the front and back end of each deal.
• Named salesman of the year for used cars, salesman of the year overall in units and 2nd in volume for both years.

• Expanded territory from 50 stagnant customers to over 140 active accounts by focusing on selling solutions to fit customers' unique needs.
• Strong customer relationships builder based on service, support and follow-through.
• Expanded sales territory and surpassed new customer account goals.

• Obtained 300/500 Club ranking first year.
• Named in the top 5 sales members both years out of 40+ sales representatives.
• Blue Oval certified.

• Protected territory expanded to include two large Metropolitan areas due to skill in improving customer retention levels.
• Rejuvenated sales performance of stagnant territory.

• Participated in new subsidiary launch.
• Achieved sales targets consistently.

• Conducted high impact recruitment presentations to high school juniors & seniors.
• Able to penetrate previously denied high schools and participated in area college fairs.
• Conducted in-home interviews for prospective students.

• Named Regional Salesperson of the year 1999.
• Demonstrated exceptional leadership skills and asked to assist Regional Manager.
• Increased market share in competitive territory.