Craig Jordan
Dallas-Fort Worth,TX
Summary
Gifted in strategy development and execution, leveraging business, industry, and technical skills to create opportunity, innovate and introduce new solutions, and build high demand. Results-oriented business developer and high-tech sales leader. Decisive leader recognized for delivering in a highly competitive multi-channel business. Strategic broker of initiatives crafted through innovative program alignment. Intuitive manager and cross-functional team builder supporting organizational success. Flexible, responsive leader who thrives in dynamic business environments. Architect of long-term stakeholder relationships. Articulate speaker with strong organizational and communication skills at all levels of the decision-making ladder.
Overview
25
25
years of professional experience
Work History
NA Sales Director, Engineering Services
Techwave Consulting
Dallas, TX
07.2024 - Current
- Responsible for driving new logos acquisition across the wireline and wireless landscape.
- Growing existing accounts and accounts that are dormant (MSAs with no pipeline).
- Develop partner eco-system for new wireless domain in NA.
NA Sales Director, OSP Design & Engineering
Amdocs Ltd.
Dallas, TX
03.2022 - 07.2024
- Responsible for driving new logos acquisition across CSP, MSO, and Electric Consortium landscape.
- Instrumental in process and automation to drive cost out of service delivery enabling scale while increasing accuracy and reducing delivery timelines.
- Captured two national Tier 2 CSPs in the last 12 months, growing million-dollar plus revenue quarter over quarter.
- Moving a commoditized LoB higher in the value chain with new service offerings like HOA validation as a service etc…
Senior Account Manager, Communication BU NA
Cyient Inc.
Dallas, TX
11.2020 - 03.2022
- Covering both existing and new opportunities spanning across Communications Services i.e. FTTx, OSS deployment and maintenance, SDN/NFV, Testing and IoT in the Telecommunications, and Network Enterprise for a Tier 1 Telecommunication provider.
- Responsible for two new logos in 2021 and driving over $5M in revenue in my farming accounts.
- Grew two accounts existing accounts over 30% in the first three quarters of FY22.
- Pivoted account strategy to provide better mix of digital services with my accounts.
- Hosted three CXO strategy session which lead to pipeline growth of 40%.
AVP, Business Development Ericsson NA account
Aricent
Dallas, TX
04.2018 - 11.2020
- Providing engineering R&D support to help Ericsson grow its business in the NA region.
- Developed OSS GUI for scaled down tier 2 and 3 private LTE engagements.
- Position IoT, Software Frameworks solutions, ML/AI, as well Digital Transformation.
- Secured a 20-engineer opportunity for E/// Core product development to be offshored from Sweden to India, which reduced customers cost by 20% over 3 years.
- Supported Ericsson enterprise engagements with software virtualized core nodes HSS, EPC) for private LTE opportunities.
- Employed AI/ML solution to reduce software testing cycle by 20%.
Regional Vice President Sales, Network Services
LCC, a Tech Mahindra company
Dallas, TX
01.2015 - 04.2018
- Grew regional network services annual sales by $5 million for the central US for tier 1 Telco operators, OEMs and enterprise verticals from a managed services line of business.
- Developed and expanded the region’s sales pipeline for eight consecutive quarters.
- Preparing CSPs for 5G network transformation.
- Deployed smart helmet sensors and IoT platform for Nokia mining vertical.
- Drove 3 network transformation to modernize smaller CSPs networks.
Director Business Development
Ericsson, Inc.
Plano, TX
01.2011 - 01.2015
- Led strategy and managed a team of seven solution managers to support new and existing client solutions across North America in the OSS/BSS and IMS product areas.
- Drove replacement and upgrade strategy for four of five major operators.
- Achieved 75% overall sales growth for IP multimedia subsystem IMS products.
- Created a new sales support organization consisting of solution managers tasked with driving the company’s business solutions through account teams while proactively developing new end-to-end offerings focused on cloud deployment (PaaS, SDN, NFV).
- Exceeded aggressive targets by 20% for orders booked in 2012 and 2014.
Solutions Sales Director
Ericsson
Plano, TX
06.2007 - 01.2011
- Managed business development team for fixed mobile communications portfolio consisting of a mix of in-house and 3rd party products and services targeted for Telco operators.
- Deployed network-based solutions into CBT and AT&T resulting in the AT&T solution being marketed today as the office-direct brand.
- Identified potential new technologies enabling delivery of voice/data services that achieved an average 25% increase in ARPU and 10% decrease in enterprise customer churn.
Sales Manager (Cingular/AT&T Account Team)
Ericsson
Atlanta, GA
07.2005 - 06.2007
- Led sales of service-layer products and solutions to Cingular/Bell South/AT&T focused on capturing/increasing market share in four primary areas: edge routing, switching, security and software offerings across all verticals and domains including carrier and enterprise markets.
- Assembled multiple teams that reduced customer project budgets 20%.
- Consistently exceeded geographical quota, margin and product mix expectations.
- Partnered with RAN and marketing teams to identify synergies across verticals and develop a pipeline of opportunities which increased each cross-functional funnel by more than 30%.
Senior Global Business Manager, CDMA Systems
Ericsson
San Diego, CA
09.2000 - 08.2005
- Managed accounts and negotiated and executed projects and contracts for CDMA business in APAC and EMEA regions.
- Developed and executed long-term global strategy including multilevel, multinational positioning focused on generating international reach and growth across all strategic products and services.
- Developed relationship from initial target to strategic alliance, establishing multilevel cadence and C-level governance.
- Devised and implemented a pay-as-you-grow strategy to reduce the customer’s capital expense, enabling the team to increase contract value by $15 million over 3 years.
Education
BS - Telecommunications
School of Visual Arts College
Professional Development Certificate - undefined
Telecom Canadian Forces School of Electronics and Communication
Duke Leadership Development Program - undefined
Ericsson Internal L&D
Skills
- Innovative leadership
- Program management
- Customer-first business strategy
- Business development
- Sales strategies
- Market expansion
- Profitability
- P&L management
- KPIs and targets
- Team accountability
- Culture of ownership
- Quality and service orientation
- OSP Design & Engineering Services
- Small cells
- Network densification
- FOB design
- SFU design
- MDU design
- Permitting
- Fiber to the small cell
- 5G enablement
- Greenfield Overbuild
- Brownfield Overbuild
- Site walk
- As built services
- ISP circuit grooming
- Backbone Design
- Digital Transformation
Business Competencies
- Innovative leadership
- Program management
- Customer-first business strategy
- Business development, sales strategies
- Market expansion, profitability
- P&L management
- KPIs and targets
- Team accountability
- Culture of ownership
- Quality and service orientation
Timeline
NA Sales Director, Engineering Services
Techwave Consulting
07.2024 - Current
NA Sales Director, OSP Design & Engineering
Amdocs Ltd.
03.2022 - 07.2024
Senior Account Manager, Communication BU NA
Cyient Inc.
11.2020 - 03.2022
AVP, Business Development Ericsson NA account
Aricent
04.2018 - 11.2020
Regional Vice President Sales, Network Services
LCC, a Tech Mahindra company
01.2015 - 04.2018
Director Business Development
Ericsson, Inc.
01.2011 - 01.2015
Solutions Sales Director
Ericsson
06.2007 - 01.2011
Sales Manager (Cingular/AT&T Account Team)
Ericsson
07.2005 - 06.2007
Senior Global Business Manager, CDMA Systems
Ericsson
09.2000 - 08.2005
BS - Telecommunications
School of Visual Arts College
Professional Development Certificate - undefined
Telecom Canadian Forces School of Electronics and Communication
Duke Leadership Development Program - undefined
Ericsson Internal L&D
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