Craig Kettler
Canton,OH
Summary
Sales and business development professional with proven success in driving growth and building high-performance teams. Skilled in strategic planning, market analysis, and forging key partnerships. Strong focus on collaboration to meet and exceed targets, adapting seamlessly to evolving business needs. Known for reliability and results-oriented approach.
Overview
15
15
years of professional experience
Work History
Executive
Allied Communications/RBFC First Connect
03.2019 - Current
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Reviewed employee concerns and new opportunities to drive business strategies.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Interviewed, recruited and trained new onboarding candidates.
- Drove significant growth in annual revenue by identifying and penetrating new market segments.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Reduced operational risks while organizing data to forecast performance trends.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Achieved industry-leading customer satisfaction scores by revamping customer feedback and resolution process.
- Implemented cutting-edge technology solutions to improve data analytics, enabling more informed decision-making.
- Orchestrated successful turnaround strategy for underperforming business units, restoring profitability within year.
- Cultivated high-performance organizational culture, aligning employee goals with corporate objectives and rewarding excellence.
- Elevated customer service standards by introducing new training programs for front-line staff.
- Optimized supply chain operations, ensuring timely delivery of products while minimizing logistics costs.
- Spearheaded company rebranding initiative, resulting in significantly improved market presence and customer engagement.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
District/Senior Regional Manager
Prime Communications AT&T
10.2011 - 11.2019
- Established strong communication channels with all stakeholders, ensuring transparency in decision-making and fostering trust in leadership.
- Streamlined operations for increased efficiency by analyzing performance data and identifying areas for improvement.
- Enhanced regional sales by implementing effective strategies and collaborating with the team.
- Implemented robust reporting mechanisms that provided insights into business performance allowing for better decision making.
- Orchestrated successful marketing campaigns that resulted in significant increases in customer acquisition and revenue generation.
- Launched new products within the region, successfully driving market penetration and brand awareness.
- Analyzed competitor activity regularly staying ahead of industry trends and staying ahead of the competition.
- Managed budgets, ensuring optimal allocation of resources for maximum return on investment.
- Achieved consistent sales growth by setting ambitious targets, monitoring progress regularly, and adjusting tactics as needed.
- Coached and mentored team members to foster professional growth, leading to improved performance and higher retention rates.
- Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans.
- Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
- Defined revenue and sales targets and motivated staff to exceed expectations.
- Drove continued growth across business areas by partnering with first-line management on revised approaches to customer service, sales and operational leadership.
- Managed multi-unit operations to develop teams and optimize workflows for maximum business results.
- Supported site management to empower front-line associates with skills and knowledge to carry out day-to-day assignments.
- Established team priorities, maintained schedules and monitored performance.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Defined clear targets and objectives and communicated to other team members.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Managed senior-level personnel working in marketing and sales capacities.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Developed detailed plans based on broad guidance and direction.
Director of Sales
Central Exterminating
03.2010 - 05.2011
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
- Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
- Worked closely with product teams to understand customer needs and requirements.
- Managed and motivated sales team to increase revenue [Number]% in [Timeframe].
- Implemented systems and procedures to increase sales.
- Drove sales by developing multi-million dollar contract sales.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Organized promotional events and interacted with community to increase sales volume.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Facilitated business by implementing practical networking techniques.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Education
Bachelor of Science - Business Management
Ashland University
Ashland, OH05-2008
Skills
- Interpersonal skills
- Operations management
- Executive support
- Customer-oriented
- P&L management
- Financial tracking
- Operations oversight
- Training and development
- Profit and loss statements
- Financial management
- Sales analysis
- Profit and loss
- Team building
- Leadership/communication skills
- Negotiation skills
Timeline
Executive
Allied Communications/RBFC First Connect
03.2019 - Current
District/Senior Regional Manager
Prime Communications AT&T
10.2011 - 11.2019
Director of Sales
Central Exterminating
03.2010 - 05.2011
Bachelor of Science - Business Management
Ashland University
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