Summary
Overview
Work History
Education
Skills
Interests
Timeline
Career Highlights
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Craig Key

Daytona Beach,FL

Summary

Goal-oriented Sales Representative with 20+ years of experience in consultative sales, customer service, and account management. Proven ability to exceed quotas by leveraging persuasive communication, competitor awareness, and strategic selling techniques. Skilled in presenting and closing Spectrum product bundles (TV, Internet, mobile, and voice) to commercial and residential clients. Recognized for enhancing the customer experience, building long-term relationships, and thriving in self-directed, fast-paced environments.

Overview

14
14
years of professional experience

Work History

Sales Representative

Spectrum
12.2019 - Current
  • Conduct consultative sales presentations of Spectrum’s bundled services, TV, Internet, mobile, and voice to commercial and residential customers.
  • Consistently exceed sales quotas by applying persuasive techniques, competitor market awareness, and consultative needs analysis.
  • Manage customer accounts, process service orders, and ensure seamless onboarding to enhance the customer experience.
  • Handle cash management, daily administrative tasks, and store operations, opening/closing, sales reporting, Brinks pickup.
  • Collaborate with team members to maximize sales performance and optimize lead follow-up.
  • Built strong relationships with clients, enhancing customer satisfaction and loyalty.
  • Demonstrated product knowledge to effectively address customer inquiries and resolve issues.
  • Trained and mentored new sales specialists, fostering a culture of continuous improvement and success.

Wireless Sales Consultant

Cellular Sales
11.2017 - 09.2019
  • Delivered tailored wireless solutions for commercial and residential accounts, driving both new acquisitions and renewals.
  • Conducted product demonstrations and presentations that influenced purchase decisions and improved client retention.
  • Consistently exceeded revenue targets by applying consultative selling techniques and cross-selling add-on services.
  • Built long-term customer relationships through active listening and customer-first service delivery.
  • Developed tailored wireless solutions to meet diverse customer needs.

Sales & Customer Service Representative

Cross Country Home Services
05.2016 - 06.2017
  • Applied needs-based sales techniques to renew accounts and offer additional products, boosting retention rates.
  • Closed sales by identifying customer pain points and tailoring solutions.
  • Maintained accurate account information, scheduled follow-ups, and provided consistent post-sale support.

Sales & Customer Service Representative

Sears
06.2011 - 04.2016
  • Educated customers on product features and protection agreement benefits, increasing conversion rates.
  • Recognized customer needs quickly and delivered tailored sales solutions.
  • Repeatedly exceeded sales goals by combining persuasive communication with strong customer service skills.

Education

Associate of Science - Video Production

The Art Institute of Fort Lauderdale
12.1998

Skills

  • Sales Excellence: Consultative selling, upselling & cross-selling, closing strategies, territory management
  • Customer Experience: Needs assessment, relationship building, client retention, active listening
  • Business Acumen: Market & competitor awareness, quota attainment, reporting & CRM sales entry
  • Technical Tools: MS Office Suite, CRM platforms, Agent OS, 360
  • Core Strengths: Goal-oriented, persuasive communicator, adaptable, self-motivated, strong work ethic, team collaboration
  • Customer relationship building
  • Interpersonal communication skills
  • Customer relations
  • Customer service

Interests

  • Sports
  • Travel
  • Cryptocurrency enthusiast
  • Enjoying time with family


Timeline

Sales Representative

Spectrum
12.2019 - Current

Wireless Sales Consultant

Cellular Sales
11.2017 - 09.2019

Sales & Customer Service Representative

Cross Country Home Services
05.2016 - 06.2017

Sales & Customer Service Representative

Sears
06.2011 - 04.2016

Associate of Science - Video Production

The Art Institute of Fort Lauderdale

Career Highlights

  • Consistently Surpassed Monthly & Quarterly Sales Targets through consultative needs analysis, upselling, and cross-selling strategies.
  • Expanded Market Share by acquiring new accounts in competitive territories while retaining existing customers.
  • Expert in Spectrum Product Bundles, delivering tailored solutions to both residential and commercial clients.
  • Increased Revenue & Retention through proactive follow-up, renewals, and customer-first selling.
  • Recognized for independent performance and ability to drive sales with minimal supervision.
Craig Key