Craig King
Executive Leadership
Redding,CA
Summary
Results driven executive who has demonstrated success at senior levels to lead and grow organizations with focus on increasing revenues and expanding margin. Street level to senior executive experience in multiple businesses including residential and commercial real estate, property management, new home sales and real estate franchising. 20 Years as a COO in residential real estate leading sales, marketing, finance, lead generation, recruiting and all facets of residential, commercial and property management. Proven track record in sales, sales leadership, vision, strategy development, plan execution, data analysis, affiliated business development including new home sales and mortgage.
Overview
45
45
years of professional experience
Work History
General Manager/Chief Operating Officer
Coldwell Banker C&C Properties
07.2021 - Current
- Provide leadership and guidance for all Branch Managers to drive successful sales production from agents
- Implemented accountability for sales performance and $400 million dollar real estate sales budget
- Introduced and drove adoption of new digital assets including company website, agent websites, online marketing and Client Relationship Management enabling agents to offer superior marketing to clients and brand differentiation
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems
- Managed budget implementations, employee improvement programs , finance, training, schedules, and contract negotiations
- Maximized operational excellence mentoring personnel on management principles, industry practices, and customer service improvement.
Real Estate Brokerage Consultant
ConsultingKingLLC
02.2019 - 06.2021
- Consulted with brokerage owners on financial reporting and performance to improve brokerage ROI
- Reshaped brokerage marketing mixes and budgets by improving digital assets and implementing new online marketing
- Particular focus on CRM systems and automated marketing for agents
- Coached agents, management, and sales team to better understand customer needs and recommend better strategies for agent and team retention
- Monitored brokerage performance and made appropriate recommendations for continuous change and improvement.
Chief Operating Officer
Chase International Real Estate Reno/Lake Tahoe
04.2006 - 01.2019
- Built company from $185 million to $1.4 billion in annual sales volume
- Increased company dollar by 750% growing from just under $1,000,000 to $7,500,000
- Provided leadership to grow agent base from 55 to 350 agents by developing strong value proposition and differentiating company from the competition
- Grew four office single market segment luxury company into 12 office, number one, regional real estate enterprise
- Envisioned and formulated Ignite Technology platform, harnessing cutting edge real estate technology for the organization and creating important profit center and recruiting tool
- Launched and instituted company e-lead department to generate $300,000 in annual revenue
- Led marketing, finance, sales, recruiting and operations in the manner necessary to grow company sevenfold
- Initiated and built Chase International Property Management into 550 door property management company experiencing fast growth
- Won project sales and led new home sales team for developments including Belsera, Montanya, Townhomes on Holcomb and River Park Dunes, adding important revenue streams to organization.
Chief Operating Officer
Prudential California Realty
06.2003 - 04.2006
- Implemented recruiting and agent productivity strategies that increased gross commission income 33% to 60 million dollars
- Grew net agent count by 53% increasing from 645 to 990
- Developed and shaped the marketing, advertising and technology value proposition delivered to the company's 990 real estate agents
- Delivered vision and guided the organization's strategic plan to ensure real estate growth, core services integration and shareholder return on investment
- Provided collaborative leadership with General Sales Manager for 11 branch managers and grew sales volume from 1.4 to 2.5 billion dollars annually
- Implemented a strong training program for new agents and enhanced agent retention
- Strengthened profit by originating a company eCommerce/lead generation department forming very early agreements with Trulia, realtor.com, e-realty and Yahoo.
Senior Vice President
General Motors Acceptance Corp/Home Services
11.2000 - 06.2003
- Stabilized network after the purchase of the Better Homes and Gardens network by GMAC
- Developed and executed high touch affiliate retention plan to give network members a sense of confidence in new owner, GMAC
- Developed and implemented GrowthTrac, a comprehensive consulting services portfolio designed to improve the profitability performance of network affiliates
- Delivered 18 million annually in franchise royalty to attain group P+L goals.
Executive Vice President
UCC Total Home Inc
03.1995 - 11.2000
- Delivered $100 million dollar franchise revenue budget and met P+L goals annually
- Re-branded 27 year old company from 'United Consumers Club' to 'UCC TotalHome' enabling organization to target to more profitable consumer purchases and better appeal to potential franchisees
- Expanded organization into Canada and sold the franchising opportunity out for the country
- Improved franchise royalty income by $6 million dollars annually.
Vice President of Member Development
Meredith Corporation/Better Homes and Gardens Real Estate Service
02.1990 - 03.1995
- Budget responsibility for the annual sales of 90 new franchisees
- Performance standards were consistently met
- Initiated and implemented expansion strategy for real estate franchise business into Canada resulting in immediate licensing fees of $400,000 and future opportunity to license franchisee units across Canada
- Implemented a franchise sales strategy that resulted in growing net number of franchised offices in the network from 950 to 1400
- Recruited key account, large volume real estate companies to franchise with development of a partnering agreement called the Area Development Alliance resulting in the signing of five very large real estate companies and royalty increase of $2.2 million annually
- Directed international organization with eight regional sales directors, 10 regional service directors, a training director and support staff.
Executive Director North American Marketing
Better Homes And Gardens Real Estate Service
11.1988 - 02.1990
- Researched and developed a plan known as ADA to attract large real estate companies into the franchise network
- Researched and developed a plan for expansion across Canada
- Accomplished both tasks and was promoted to Vice-President.
National Marketing Director
Better Homes and Gardens Real Estate Service
01.1985 - 11.1988
- Successfully achieved an annual sales revenue budget of $2.2 million in franchise fee revenue
- Consistently met franchise unit sales goals of 90 per year
- Directed the franchise sales operations team
- Lead a staff of 16 regional sales managers and support staff and a creative services department for marketing and advertising support
- Set franchise unit team sales production records in each of the years I had this position.
Regional Marketing Manager
Better Homes and Gardens Real Estate Service
08.1981 - 01.1985
- Responsibility for Better Homes and Gardens franchise sales in a six-state region
- Received numerous production awards for both the quality and quantity of sales
- Number One franchise contract producer in 1982 and 1984.
Regional Service Manger
Better Homes And Gardens Real Estate Service
08.1979 - 08.1981
- Delivered customer service and franchisee consultation to Better Homes and Gardens members in a six-state southeastern US region.
Education
Bachelor of Arts Journalism and Mass Communications -
Iowa State University
IA, 50011Certificate - undefined
Levinson Institute For Leadership Harvard University
Certificate -
Center For Creative Leadership
CA, 92101undefined
Real Trends Leadership Institute
CO, 80202Skills
Affiliations
- Community Foundation of Northern Nevada, Trustee, 2012-2022
- Marketing Committee Chair 2016-2022
- Community Housing Land Trust Chair 2019-2022
- Trulia, National Advisory Board Member, 2008-2014
- City National Bank, Advisory Board Member, 2016- 2020
Timeline
General Manager/Chief Operating Officer
Coldwell Banker C&C Properties
07.2021 - Current
Real Estate Brokerage Consultant
ConsultingKingLLC
02.2019 - 06.2021
Chief Operating Officer
Chase International Real Estate Reno/Lake Tahoe
04.2006 - 01.2019
Chief Operating Officer
Prudential California Realty
06.2003 - 04.2006
Senior Vice President
General Motors Acceptance Corp/Home Services
11.2000 - 06.2003
Executive Vice President
UCC Total Home Inc
03.1995 - 11.2000
Vice President of Member Development
Meredith Corporation/Better Homes and Gardens Real Estate Service
02.1990 - 03.1995
Executive Director North American Marketing
Better Homes And Gardens Real Estate Service
11.1988 - 02.1990
National Marketing Director
Better Homes and Gardens Real Estate Service
01.1985 - 11.1988
Regional Marketing Manager
Better Homes and Gardens Real Estate Service
08.1981 - 01.1985
Regional Service Manger
Better Homes And Gardens Real Estate Service
08.1979 - 08.1981
Bachelor of Arts Journalism and Mass Communications -
Iowa State University
Certificate - undefined
Levinson Institute For Leadership Harvard University
Certificate -
Center For Creative Leadership
undefined
Real Trends Leadership Institute