Craig Laursen

• Educated customers on products and equipment, which provided information needed to make appropriate purchases.
• Oversaw training of services staff and other day-to-day activities.
• Assisted owners with day-to-day business needs such as communicating with members, customers and/or vendors.
• Provided customer service training to fellow employees.
• Assisted in developing marketing materials to promote leagues and tournaments.
• Taught individual and group lessons.

• Applied current editing and photography tools to tell great stories.
• Created dynamic graphics and pieces to increase website and social media traffic.
• Develop original content through social listening and independent sources.
• Implemented strategies and tactics to grow followers on social media channels, achieving 30,000 followers on TikTok, 3,300 subscribers on YouTube and 2,400 followers on Twitch
• Identified target audiences to analyze characteristics, behavior and media habits.
• Developed original content using social listening and independent sources.

• Trained as First Assistant, helping oversee weekly men's and ladies' leagues as well as other leagues which ran on a limited time frame
• Responsible for hiring and training of staff as well as weekly scheduling, ensuring the best possible experience for members in a private club setting
• Maintained inventory control ensuring displays were neat and presentable, clubs (both trial sets and "regular" sets) were clean and in good condition
• Assisted the general manager/head pro with whatever other tasks required such as tournament prep, cleaning/staging of carts and greeting tournament players who were guests of the club/members
• Taught individual and group lessons

Similar responsibilities to that of my position at Nutcracker Golf Club.

I first worked under Stephen Knight and was the Head Professional on an interim basis (I chose not to take the position, although I was offered it, in order to attempt a playing career on the Champions Tour)

It was during my interim time that ownership hired Matt Sommerfield (current head professional at Cross Timbers.) Matt and I worked together from the time he arrived (Sept of 2012) until he left to take the General Manager/Head Professional position at Nutcracker Golf Club.

Matt approached me two weeks after he began at Nutcracker and asked me if I would be interested in moving over with him to become his assistant professional there .. which I did.