Summary
Work History
Education
Skills
Timeline
Generic

Craig McDaniel

Dallas,TX

Summary

Career communicator in public relations, journalism, and community relations. My professional life consistently involved my being trusted to engage audiences in public-facing roles. I was the leading voice for the arts as a Dallas City Council member. Before that, I served as an appointed city Cultural Affairs commissioner.

Work History

Gallery Attendant

Dallas Museum of Art
2023 - 2023
  • Monitored visitors to ensure safety and that artwork was protected
  • Engaged the public with informative commentary about the DMA collection
  • Served as a resource to answer visitor questions and gave gallery talks

Consultant

Promote Success
2007 - 2011

Provided marketing, crisis communications, and media relations consulting. Notably supported Anousheh Ansari's flight to the International Space Station and simultaneous launch of her new tech company.


Lead marketing communications for the buyers of Minyard Food Stores and their redevelopment of the company's Hispanic-oriented brand, Carnival.

Account Supervisor

Michael A. Burns & Associates
1997 - 2005

Helped build the firm into one of the leading public relations firms in the Southwest. Revenue grew from $250,000 with three staff members to more than $2 million and 22 staff and multiple offices.


I lead account teams serving clients in healthcare, construction, technology, architecture, distribution, aviation, law, retail, hospitality and many more.


Pro bono clients and board service included Arts District Friends, Young Audiences (now Big Thought), Dallas Theater Center, Shakespeare Festival and Pegasus Theater.

Education

Bachelor of Arts - Journalism

University of Arkansas
Fayetteville, AR

Bachelor of Arts - Political Science

University of Arkansas
Fayetteville, AR

Certificate - Executive Course in Marketing Management

Southern Methodist University
Dallas, TX

Skills

  • Audience & visitor interaction
  • Arts funding & advocacy
  • Creative problem-solver
  • Public speaking
  • Security/safety awareness
  • First aid training
  • Team leadership
  • Written communication

Timeline

Gallery Attendant

Dallas Museum of Art
2023 - 2023

Consultant

Promote Success
2007 - 2011

Account Supervisor

Michael A. Burns & Associates
1997 - 2005

Bachelor of Arts - Journalism

University of Arkansas

Bachelor of Arts - Political Science

University of Arkansas

Certificate - Executive Course in Marketing Management

Southern Methodist University