Summary
Overview
Work History
Education
Skills
Timeline
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Craig McGoffin

Grand Rapids,MI

Summary

Dynamic Category Manager with extensive experience at Meijer, adept in data analytics and supplier relationship management. Successfully drove sales growth through innovative category development and strategic promotional campaigns. Recognized for enhancing supplier agreements and fostering collaborative environments, resulting in improved product availability and increased market competitiveness.

Overview

26
26
years of professional experience

Work History

Cartegory Manager

Meijer Express
06.2016 - Current
  • Handled a diverse product portfolio, achieving a balanced mix of high-margin and cost-effective options.
  • Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
  • Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
  • Worked with operational teams to enhance merchandising execution and ensure consistent brand standards.
  • Cultivated supplier connections, driving improved agreements and unique product availability.

Category Manager

Meijer
07.2012 - 05.2016
  • Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
  • Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
  • Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
  • Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
  • Enhanced supplier relationships through regular communication and collaborative problem-solving efforts.
  • Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.

Merchandise Planner

Meijer
10.2006 - 07.2012
  • Created sales projections and adjusted purchase plans to maximize inventory with volume responsibility of Number units.
  • Quickly revised merchandising plans based on unexpected changes in consumer behavior.
  • Ensured adherence to company policies on sustainability sourcing throughout the entire supply chain by working closely with vendors on ethical and responsible procurement
  • Tracked inventory levels, capacity, and movement in retail outlets to ensure optimal stock levels.
  • Identified risks and established opportunities to drive growth and increase profit through effective inventory management.

Product Analyst Team Leader

Meijer
08.1999 - 10.2006
  • Trained team members in best practices for data analysis, fostering an environment of ongoing education.
  • Promoted integration of analytical methods to support decision-making and stimulate growth.
  • Ensured compliance with industry regulations by staying up-to-date on current standards and incorporating them into product designs as needed.
  • Facilitated communication between technical and non-technical stakeholders, ensuring clear understanding of project requirements and expectations.
  • Leveraged user analytics to identify opportunities for improvement resulting in enhanced user experience.

Education

BBA - Marketing

Grand Valley State University
Allendale, MI
01.1993

Skills

  • Data analytics
  • Category development
  • Supplier relationship management
  • Supplier reviews

Timeline

Cartegory Manager

Meijer Express
06.2016 - Current

Category Manager

Meijer
07.2012 - 05.2016

Merchandise Planner

Meijer
10.2006 - 07.2012

Product Analyst Team Leader

Meijer
08.1999 - 10.2006

BBA - Marketing

Grand Valley State University

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Craig McGoffin