Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
References
Timeline
Generic

Craig Polifka

Lisbon,Wisconsin

Summary

Experienced in conducting meetings to clarify company goals and strategic direction, demonstrating the ability to align team efforts with organizational objectives. Successfully increased sales and revenue through targeted initiatives and referral programs, emphasizing high client satisfaction and tailored service delivery. Skilled in assessing client needs and leading program development to improve training outcomes, showcasing strong communication and leadership capabilities. Comprehensive background in client engagement and staff training methods, combined with a professional demeanor and organizational skills.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Fitness Director

Ripple Effect Fitness
Wauwatosa, WI
08.2020 - Current
  • Conducted one-on-one and team meetings to clarify company goals and strategic direction.
  • Generated financial reports to monitor performance metrics and guide decision-making.
  • Increased sales and revenue by 40% through targeted initiatives and marketing strategies.
  • Established and maintained clean, safe environments for clients and staff.
  • Expanded customer base through effective referral programs driven by high client satisfaction.
  • Assessed client needs to tailor and enhance training programs.
  • Led cardiovascular, strength training, and stretching sessions to engage and motivate clients.
  • Facilitated recruitment and onboarding processes to integrate new trainers effectively.

Fitness Director

Tri County YMCA
Menomonee Falls, Wisconsin
02.2023 - 03.2024
  • Analyzed customer feedback surveys to identify service improvement opportunities.
  • Managed budgeting, forecasting, and expense tracking for fitness center operations.
  • Increased training revenue by $20,000 in first year through strategic initiatives.
  • Monitored client progress and adjusted workout plans to optimize results.
  • Ensured compliance with sanitation, safety, and fire prevention regulations through facility inspections.
  • Collaborated with departments on promotions and fitness-related projects.
  • Maintained clean and organized fitness spaces to enhance safety and comfort.

Football Coach

Sussex Hamilton High School
Sussex, WI
03.2021 - Current
  • Developed practice and game plans to enhance player readiness for competitions.
  • Facilitated position group and offensive meetings to support player preparation across all levels.
  • Served as Offensive Coordinator for junior varsity football games, overseeing strategic execution.

Personal Trainer

Wisconsin Athletic Club
Wauwatosa, WI
07.2010 - 08.2020
  • Developed a robust client portfolio over ten years by cultivating strong relationships and delivering exceptional results.
  • Ranked as top sales trainer at Wauwatosa location from 2013 to 2020.
  • Facilitated weekly group meetings and monthly one-on-one sessions to assist fellow trainers in building their clientele.
  • Contributed insights during leadership meetings to enhance gym development from a fitness perspective.

Education

Bachelor of Science - Kinesiology

University of Wisconsin - Eau Claire
Eau Claire, WI
12.2009

High School Diploma -

Kewaunee High School
Kewaunee, WI
05.2005

Skills

  • Leadership and team management
  • Strength and conditioning
  • Fitness assessment
  • Kinesiology expertise
  • Verbal and written communication
  • Meeting facilitation
  • Telephone etiquette
  • Hiring and training
  • Collaboration skills
  • First aid and CPR certification
  • Organizational skills
  • Program leadership
  • Sales proficiency
  • Mentoring and coaching
  • Player development
  • Practice planning
  • Game analysis
  • Professional demeanor
  • Time management
  • Effective communication strategies
  • Staff training methods
  • Conflict resolution

Affiliations

  • Played College Football at UW-Eau Claire 2005-2009
  • Played Baseball, Basketball and Football in High School
  • Help coach youth sport for my kids sports teams

Accomplishments

  • Nominated newcomer of the year at Tri County YMCA
  • Trainer of the Year at the Wisconsin Athletic Club 2020/2021
  • All Region and All Conference Defensive Back at UW-Eau Claire
  • Team Special Teams Player of the Year at UW-Eau Claire (3 years)

Certification

  • ISSA Certified Personal Trainer

References

References available upon request.

Timeline

Fitness Director

Tri County YMCA
02.2023 - 03.2024

Football Coach

Sussex Hamilton High School
03.2021 - Current

Fitness Director

Ripple Effect Fitness
08.2020 - Current

Personal Trainer

Wisconsin Athletic Club
07.2010 - 08.2020

Bachelor of Science - Kinesiology

University of Wisconsin - Eau Claire

High School Diploma -

Kewaunee High School

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Craig Polifka