Craig Randall

• Cultivated relationships with clients to increase customer loyalty and retention.
• Developed strategic sales plans to penetrate new markets and drive revenue growth.
• Executed product demonstrations, showcasing features and benefits to potential customers.
• Analyzed market trends and competitor activities to refine sales strategies effectively.

• Led regional team to achieve sales targets and improve customer satisfaction.
• Developed and implemented training programs for staff, enhancing operational efficiency.
• Analyzed market trends to inform strategic decisions and optimize product offerings.
• Collaborated with cross-functional teams to streamline processes and increase productivity.

• Established performance metrics to monitor team progress and drive accountability.
• Managed budget allocations, ensuring cost-effective operations across the region.
• Conducted regular performance reviews, providing feedback to enhance team development.
• Fostered strong relationships with key clients, resulting in improved retention rates.
• Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
• Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
• Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
• Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
• Established and maintained operational standards for 30 locations.
• Established and maintained operational standards for [Number] locations.
• Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth.
• Developed and executed successful business plans that resulted in improved market share and profitability within the region.
• Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.
• Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
• Improved talent recruitment processes by enhancing job descriptions, streamlining interview procedures, and partnering with local educational institutions for pipeline development.
• Boosted brand growth by devising strategic network and marketing tactics.
• Motivated regional staff to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments.
• Facilitated seamless integration of new acquisitions into existing operations while maintaining positive company culture and high levels of morale among employees.
• Secured key accounts with customized sales presentations showcasing unique value propositions tailored to prospective clients'' needs.
• Supervised various locations, enforcing high-quality standards of operation.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
• Established team priorities, maintained schedules and monitored performance.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.
• Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
• Leveraged data and analytics to make informed decisions and drive business improvements.

Addional Regioal manager Positions held

Jacuzzi Hot Tubs 2003 - 2013

LA Spas 2001-2003

Dimension One Spas 1994 - 2001

Marquis Spas - 1990 - 1994

Prior to these I operated my own business Heavenly Hot Tubs in New Hartford CT, one of the first in the state.