Craig Reimer
Nashotah,WI
Summary
Experienced professional with 15+ years in managing and facilitating diverse business functions: sales, business development, marketing, and customer service. Adept at delivering impactful presentations with product demonstrations to drive sales and business growth. Exceptional at maintaining superior customer relationships, providing outstanding service, and exceeding client expectations.
Overview
38
38
years of professional experience
Work History
Transportation Specialist - Bus Driver
Dousman Transport Inc.
Hartland, WI
01.2022 - Current
- Served as a bus driver while maintaining outstanding levels of timely arrivals and departures as well as keeping a steadfast commitment to safe driving and passenger security
- Enforced orderly conduct rules to maximize safety for all students as well as performed post-route inspections to ensure optimal vehicle functioning
- Instructed and informed students about safety practices when entering and exiting bus and while in transit to avoid accidents and injuries
- Completed daily administrative reports and shared findings with authorized service personnel to avoid mechanical problems, such as brake problems, not starting, flat tire, fuel leak and warning buzzers.
Sales Representative
Proven Power Inc. - John Deere Dealership
Waukesha, WI
01.2023 - 01.2023
- Communicated with potential clients to identify and discuss requirements
- Informed and guided clients by demonstrating features, benefits, and advantages of products to build value of product and dealership as well as persuade/convince prospects to finalize the deals
- Ensured timely delivery of sold goods and services in order to maintain customer satisfaction and retention
- Built and sustained long lasting relationships with the customers after sales process to drive repeat and referral business.
RV Sales
Campers Inn RV
Richfield, WI
01.2022 - 01.2023
- Informed, educated, and guided customers by utilizing in-depth knowledge of automobiles’ features, capabilities, prices, and other aspects along with comparing various vehicles in detail to facilitate well-informed decisions
- Maximized sales by cultivating strong customer relationships and maintaining rapport with active prospects while responding to inquiries and participating in sales campaigns
- Interacted with buyers to understand purchasers’ requirements and preferences as well as match consumers’ needs with various models to suggest options
- Arranged test drives along with explaining warranties, terms/conditions, and services to expand prospect’s knowledge
- Closed deals by overcoming objections, negotiating prices, completing sales and/or purchase contracts, briefing provisions, facilitating financing, collecting down payments, and handing over the automobiles.
Plant Security Guard
Opportunities Inc.
Fort Atkinson, WI
01.2021 - 01.2022
- Performed shift change check-in along with overseeing warehouse and parking lot sweep/mask check to act as a deterrent to crime, theft, and suspicious activities on the premises
- Locked all doors, checked for any contraband, monitored cameras, and reviewed logs from prior shifts to ensure safe and secure environment as well as maintain comprehensive records
- Collaborated with Plant Retention Officer and Shift Manager to manage workload effectively
- Ensured employees’ adherence to company’s set safety standards, resulting in uniformity and consistency.
Self-Employed Independent Contractor
ZN Labs Inc.
Waukesha, WI
01.2021 - 01.2021
- Inspected and maintained vehicle supplies and equipment, such as gas, oil, water, tires, lights, and/or brakes to ensure vehicles’ operational readiness and assure minimal downtime
- Maintained and updated records, such as vehicle logs, records of cargo, or billing statements in accordance with regulations for future use and reference
- Reported delays, accidents, and/or other traffic and transportation situations to bases and/or other vehicle operators by using telephones and/or mobile two-way radios
- Checked and verified the contents of inventory loads against shipping papers to identify and address discrepancies in timely manner.
Automotive Service Manager
Fleet Farm
Germantown, WI
01.2019 - 01.2020
- Managed the automotive departments by overseeing sales, inventory, and team of mechanics to ensure optimized workflow
- Played the role of intermediary between customers and the service technicians to provide quality repair, service, and maintenance services
- Utilized comprehensive automotive knowledge to identify issues, discuss problems, and guide customers
- Created repair orders to translate customers’ requirements and concerns into work instructions for automotive technicians along with facilitating communication and information flow
- Ensured high customer satisfaction and effective labor rate to drive repeat/referral business as well as maintain sales and profitability
- Trained team on new technologies and techniques to expand knowledge
- Hired new staff members to meet staffing requirements and facilitate effective management of workload
- Reported key findings, insights, and updates to Store Manager and Regional Manager, resulting in well-informed future decisions.
Agricultural Program Manager Sales
Ewald Auto Group
Oconomowoc, WI
01.2019 - 01.2019
- Organized, advised, and participated in community activities and organizations, such as county and state fair events as well as 4-H Clubs to contribute towards business growth and organizational success
- Prepared and distributed leaflets, pamphlets, and visual aids for educational and informational purposes to spread and enhance brand awareness
- Provided direct assistance to farmers by performing activities, such as purchasing and/or selling products and supplies, supervising properties, and collecting soil and herbage samples for testing to drive efficiency and productivity
- Performed several tasks, such as scheduling and making regular visits to farmers, setting and monitoring production targets, acting as an advocate for farmers or farmers' groups, and maintaining records of services provided and results of advice to ensure operational effectiveness.
Outside Sales Representative
Silver Lake Auto Service
Oconomowoc, WI
01.2018 - 12.2018
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Established new accounts through cold calling and personal visits to potential customers.
- Exceeded monthly sales targets and quotas consistently.
- Participated in weekly sales meetings to discuss performance metrics, strategize on improvements, and share best practices among colleagues.
- Contacted new and existing customers to discuss ways to meet needs through specific products and services.
Service Dispatcher
Griffin Ford Waukesha
Waukesha, WI
01.2017 - 12.2017
- Consistently met or exceeded company targets for response times, customer satisfaction ratings, and team productivity levels.
- Monitored technician performance and provided feedback for continuous improvement initiatives.
- Maintained accurate records of service calls, technician assignments, and completed jobs for optimal organization.
- Facilitated smooth transitions between shifts by maintaining detailed logs of ongoing service requests and pending tasks.
- Assessed internal processes regularly, implementing changes that led to improved resource allocation and overall operational efficiency.
- Contributed to business growth by identifying opportunities for upselling additional services during client interactions.
Automotive Service Manager
Quaden Motors
Okauchee,WI
01.2010 - 12.2016
- Consistently met or exceeded monthly performance targets set by upper management in terms of revenue generation, customer satisfaction ratings, and operational efficiency metrics.
- Reduced wait times for customers by optimizing scheduling and resource allocation within the service department.
- Developed strong relationships with vendors, securing competitive pricing on parts and supplies for the repair facility.
- Managed a team of automotive technicians, ensuring timely completion of repairs and adherence to quality standards.
- Maintained accurate records of all repairs performed, ensuring proper documentation for warranty claims and future reference for clients.
- Maximized revenue generation by upselling additional services to customers based on vehicle needs and manufacturer recommendations.
- Assisted in budget preparation and forecasting activities, ensuring optimal resource allocation to achieve financial objectives.
- Established a culture of continuous improvement within the service department by regularly soliciting feedback from staff members regarding potential areas for process enhancement or cost reduction measures.
- Increased customer satisfaction by implementing efficient service processes and streamlining communication between technicians and clients.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Mortgage Loan Officer
Ideal Financial Services
Brookfield, WI
01.2006 - 12.2010
- Maintained high level of customer satisfaction by providing prompt and accurate loan status updates.
- Assisted clients in selecting correct loan product and terms to meet needs and financial goals.
- Enhanced client retention by providing outstanding service throughout the mortgage process, from pre-approval to closing.
- Collaborated with underwriting and processing teams to resolve issues and expedite loan approvals.
- Analyzed loan applications and credit reports to determine loan eligibility and risk level.
- Followed up with clients on missing loan documents, providing guidance on best way to complete application process.
- Delivered timely updates on loan status, communicating proactively with all parties involved in each transaction.
- Communicated with clients, processing teams and other third parties to achieve prompt loan closings.
- Developed extensive network of referral partners to source new mortgage loan opportunities.
- Developed and implemented marketing campaigns to generate new business opportunities.
- Developed strong partnerships with local real estate agents to generate consistent referral sources for mortgages.
- Explained different types of loans pertaining to client situations.
Automotive Service Manager
John Quaden Dodge
Okauchee,WI
01.1993 - 12.2005
- Consistently met or exceeded monthly performance targets set by upper management in terms of revenue generation, customer satisfaction ratings, and operational efficiency metrics.
- Reduced wait times for customers by optimizing scheduling and resource allocation within the service department.
- Developed strong relationships with vendors, securing competitive pricing on parts and supplies for the repair facility.
- Managed a team of automotive technicians, ensuring timely completion of repairs and adherence to quality standards.
- Maintained accurate records of all repairs performed, ensuring proper documentation for warranty claims and future reference for clients.
- Maximized revenue generation by upselling additional services to customers based on vehicle needs and manufacturer recommendations.
- Enhanced workplace safety by implementing strict protocols for equipment usage, hazardous material handling, and waste disposal procedures.
- Increased customer satisfaction by implementing efficient service processes and streamlining communication between technicians and clients.
- Improved efficiency within the service department through the introduction of digital maintenance tracking systems and reporting tools.
- Defined clear targets and objectives and communicated to other team members.
- Established team priorities, maintained schedules and monitored performance.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Automotive Service Advisor
Ewald Auto Group
Milwaukee, WI
06.1986 - 12.1992
- Collaborated with automotive technicians to accurately diagnose vehicle issues and prioritize necessary repairs.
- Facilitated communication between customers, technicians, and other dealership departments to ensure a seamless service experience for all parties involved.
- Continuously updated personal knowledge of industry trends, new technologies, and best practices to provide the most accurate advice to customers.
- Resolved customer complaints with empathy and professionalism, ensuring repeat business and positive word-of-mouth referrals.
- Oversaw coordination of shuttle services and loaner vehicles for customers during prolonged repair times to minimize inconvenience and maintain satisfaction levels.
- Maintained a clean, organized, and professional service department environment that reflected positively on the dealership''s image and reputation.
- Mentored new team members in company policies, procedures, and best practices for delivering exceptional customer service as an Automotive Service Advisor.
- Reduced average repair times by implementing process improvements that enhanced overall operational efficiency within the service department.
- Established trust-based relationships with key vendors that resulted in expedited delivery of high-priority parts and reduced costs for the dealership.
- Maintained awareness of vehicle market trends to assess customer demands and budgets.
- Analyzed vehicle data using advanced diagnostic equipment.
- Tuned automotive systems and components to optimize functionality and prolong life of each piece.
Education
Marketing - Police Science
Waukesha County Technical College
Pewaukee, WISkills
Sales & Business Development
Team Leadership
Staff Supervision & Collaboration
Marketing & Advertising
Revenue Generation
Contract Negotiations
Relationship Building
Communication & Presentation Skills
Educationcertificationslicenses
- Automotive Sales License
- Forklift Certificate
- RV Sales License
- Loan Officer State of Wisconsin License
Timeline
Sales Representative
Proven Power Inc. - John Deere Dealership
01.2023 - 01.2023
Transportation Specialist - Bus Driver
Dousman Transport Inc.
01.2022 - Current
RV Sales
Campers Inn RV
01.2022 - 01.2023
Plant Security Guard
Opportunities Inc.
01.2021 - 01.2022
Self-Employed Independent Contractor
ZN Labs Inc.
01.2021 - 01.2021
Automotive Service Manager
Fleet Farm
01.2019 - 01.2020
Agricultural Program Manager Sales
Ewald Auto Group
01.2019 - 01.2019
Outside Sales Representative
Silver Lake Auto Service
01.2018 - 12.2018
Service Dispatcher
Griffin Ford Waukesha
01.2017 - 12.2017
Automotive Service Manager
Quaden Motors
01.2010 - 12.2016
Mortgage Loan Officer
Ideal Financial Services
01.2006 - 12.2010
Automotive Service Manager
John Quaden Dodge
01.1993 - 12.2005
Automotive Service Advisor
Ewald Auto Group
06.1986 - 12.1992
Marketing - Police Science
Waukesha County Technical College