Craig Roth
Ypsilanti
Summary
Dynamic sales professional with a proven track record at Thomson Reuters, excelling in revenue optimization and strategic analysis. Recognized for exceeding quotas. I leverage strong relationship-building skills to enhance client engagement and foster cross-functional collaboration. Committed to delivering impactful results through innovative solutions.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Volunteer
The Gilbert Residence
Ypsilanti
02.2025 - Current
- Coordinated social activities and events to enhance resident engagement.
- Helped with prep, set up, and breakdown of community and public events.
Family Sabbatical
NA
Ypsilanti
08.2024 - 09.2025
- Provided comprehensive care and support for a disabled family member, ensuring their well-being and daily needs were met.
- Coordinated with healthcare professionals to evaluate and secure appropriate long-term care facilities, facilitating a smooth transition.
Strategic Sales Executive
Thomson Reuters Tax and Accounting
Ann Arbor
01.2022 - 07.2024
- Managed expanded territory with complex client firms and high-value accounts.
- Enhanced client relationships and engagement strategies to address increased demands.
- Achieved 116% of quota in 2024 through strategic client engagement initiatives totaling $1.98M in organic sales, while maintaining $29M in renewal retention.
- Oversaw $27M in renewal contracts while generating $1.65M in organic revenue, exceeding quota by 103% in 2023.
- Oversaw $25M renewal retention portfolio while driving $1.17M in organic sales in 2022.
- Recognized as Achievers Club member for exceptional results from 2021 to 2023.
Senior Sales Executive, Business Development
Thomson Reuters Tax and Accounting
Ann Arbor
01.2014 - 01.2022
- Provided consultation services to small and medium-sized accounting firms, advising on process and efficiency improvement through technology implementation.
- Collaborated with firm owners and executive management to address process bottlenecks and support the adoption of industry best practices.
- Assisted firms in modernizing client engagement by driving process improvement initiatives.
- Promoted to Strategic Sales Executive due to exceptional performance and leadership.
Education
Bachelor of Science - Social Science & Psychology
Michigan State University
East Lansing, MISkills
- Customer Relationship Management
- Strategic Analysis & Planning
- Cross-Functional Collaboration
- Business Development
- Revenue Optimization
- Regulatory Compliance
- Efficiency Improvement
- Sales & Marketing
- Process Improvement & Optimization
- Territory management
- Relationship Building
- Communication
- Sales Management
- Problem-solving
- Team Collaboration
- MS Teams
- Salesforce
- Outreach
- Gong
Certification
- CCV (Creating Client Value) Certified
- CVI (Power Messaging) Certified
- Sandler Training Certified
- Capture Value Certified
- SPIN Training Certified
Accomplishments
- 112% to quota 2022
- 103% to quota 2023
- 116% to quota 2024
Timeline
Volunteer
The Gilbert Residence
02.2025 - Current
Family Sabbatical
NA
08.2024 - 09.2025
Strategic Sales Executive
Thomson Reuters Tax and Accounting
01.2022 - 07.2024
Senior Sales Executive, Business Development
Thomson Reuters Tax and Accounting
01.2014 - 01.2022
Bachelor of Science - Social Science & Psychology
Michigan State University