Craig Shetterly
DALLAS,TX
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
23
23
years of professional experience
Work History
Founder
Contatto Marketing
07.2022 - Current
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Created organization's mission and vision statements for use by employees.
- Built out an AI-driven program that utilizes contact marketing for client growth.
- Increased lead generation for clients by 47%
Senior Account Executive
FieldRoutes
02.2023 - 12.2023
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
- Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
- Brought in over $350k in revenue while managing multiple high-profile accounts.
- Closed over 44% of the accounts within all sales cycles.
Director of Regional Sales
Scorpion
02.2019 - 07.2022
- As a DSR, consistently hit and exceeded target quotas, shifting from MRR to ARR to client units. Exceeded quota every year at Scorpion, as well as finishing in the top 3 in the sales division (over 60 sellers) in 2020 and 2021 in all major metrics.
- As a "Player-Coach" m team accounted for over $4.1M in ARR from new business. Personally responsible for $2.5M in ARR. Also brought on the 3 largest clients in home services from 2020-2022.
- Awarded Scorpion's Top Seller in Home Services in 2021, as well as being part of the first year Founder's Club. Increased the pest control vertical by 158% in client growth.
General Manager of Sales and Operations
Critter Control
01.2020 - 01.2022
- Critter Control is an pest+wildlife control and home remediation company that serves DFW, Waco, and Oklahoma City
- With 50+ employees, the DFW location generates over $12M in revenue annually
- As General Manager, responsible for total company operations and sustainability
- Improved Sales by 122% and closing ratios by 12%, while decreasing wasteful spending and increasing net revenue by almost 150% on a monthly basis
- Primary responsibilities include sourcing, hiring, and onboarding of all employees across all departments
- Improved sourcing through proactive use of multiple social media platforms and employment sites (LinkedIn, Indeed, Monster, etc)
- Responsible for the direct application of all marketing platforms, to include SEO, PPC, Display Ads (digital) and print- direct referral programs
Special Operations Weather Technician
U.S. Air Force
11.2000 - 04.2013
- The mission of a Special Operations Weather Team Specialist is to deploy by the most feasible means available into combat and non-permissive environments to collect and interpret meteorological data and provide air and ground forces commanders with timely, accurate intelligence
- They collect data, assist mission planning, generate accurate and mission-tailored target and route forecasts in support of global special operations, conduct special weather reconnaissance and train foreign national forces
- SOWTs provide vital intelligence and deploy with joint air and ground forces in support of direct action, counter-terrorism, foreign internal defense, humanitarian assistance, special reconnaissance, austere airfield, and combat search and rescue
- Directly in charge of the Quality Assurance Program, resulting in improved training, inventory management, and rapid deployment capabilities
- Deployed to 3 Forward Operating Areas in support of UN, NATO, Operation Iraqi Freedom, and Operation Enduring over the course of 4 years.
Education
Bachelor of Arts - Education
Western Governors University
Salt Lake City, UT01.2013
Some College (No Degree) - Digital Marketing
Google Digital Marketing Certificate
San Francisco, CASkills
- Product and Service Sales
- Staff Management
- Sales Expertise
- Strategic Selling
- Goals and Performance
- Partnership Development
- Customer Acquisition
- Business Administration
Additional Information
- AWARDS , Scorpion Founders Club Top Seller 2021 USAF Pitsenbarger Airman Leadership Award USAF Meritorious Service Medal
Timeline
Senior Account Executive
FieldRoutes
02.2023 - 12.2023
Founder
Contatto Marketing
07.2022 - Current
General Manager of Sales and Operations
Critter Control
01.2020 - 01.2022
Director of Regional Sales
Scorpion
02.2019 - 07.2022
Special Operations Weather Technician
U.S. Air Force
11.2000 - 04.2013
Bachelor of Arts - Education
Western Governors University
Some College (No Degree) - Digital Marketing
Google Digital Marketing Certificate
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