Craig Singleton
Copywriter
Washington,DC
Summary
Talented Senior Copywriter with 10+ years of experience developing creative concepts and ideas for diverse clients. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences.
Overview
12
12
years of professional experience
4
4
Certifications
Work History
Senior Copywriter
Learning Tree International
06.2021 - Current
- Collaborate with cross-functional teams to create compelling brand messaging across product launches, marketing materials, email campaigns, and web copy, driving engagement and conversions.
- Test, analyze and optimize website content with targeted keywords, resulting in improved SEO rankings and increased organic traffic.
- Conduct in-depth industry research to identify market trends and competitor insights, informing strategic content decisions.
- Partner with project managers to develop and execute content calendars aligned with strategic objectives, ensuring timely and impactful content delivery.
- Craft and disseminate persuasive media pitches, securing high-value coverage in industry publications.
- Spearheaded content strategy and development for marketing campaigns, resulting in an annual 27% increase in brand awareness and significant growth in new audience acquisition.
Freelance Copywriter
4KCopywriting.com
01.2013 - Current
- Developed and executed comprehensive content strategies for diverse clients, specializing in Amazon product listing optimization and e-commerce copywriting
- Optimized product listings for Top 10 US Amazon seller, resulting in an average 24% conversion rate increase and significant revenue growth.
- Crafted persuasive product descriptions, website copy, and email campaigns that drove customer engagement and boosted sales across multiple e-commerce platforms.
- Conducted thorough market research and competitive analysis to inform content strategies and ensure maximum impact.
- Established consistent brand voices and messaging across various marketing channels, enhancing brand recognition and customer loyalty.
Education
Completed coursework in marketing and communications. - Marketing
Prince George's Community College
Largo, MDSkills
Copywriting
Certification
Cannes Lions International School: Copywriting | Storytelling
Timeline
Senior Copywriter
Learning Tree International
06.2021 - Current
Freelance Copywriter
4KCopywriting.com
01.2013 - Current
Completed coursework in marketing and communications. - Marketing
Prince George's Community College
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