Craig White
Davenport,IA
Summary
Sales Executive with 15 years' successful sales experience and proven record of increasing revenue. Expertise in developing and managing long-term business relationships through collaboration, excellent customer service and solution development. Strategic thinker who excels at delivering a world-class customer experience throughout the sales process.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Commercial Lines Account Executive
AssuredPartners
01.2017 - Current
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
- Conducted regular client reviews to assess performance metrics, identifying areas for improvement and implementing necessary changes.
- Delivered tailored solutions based on individual client needs by thoroughly understanding their business objectives and pain points.
- Led Davenport office in new business revenue (2020)
Director of Business Development – Wireless Central
US Cellular
04.2016 - 01.2017
- Develop and implement comprehensive internal and external SMB Marketing plan to increase line counts and gross margin
- Manage current commercial customer base and develop solutions to meet customer objectives
- Build new relationships through effective prospecting and market-based community engagement
- Added 30 customers to book of accounts (1st 6 months)
- Developed retail SMB Lead Program – company wide
- Trained retail associates on machine to machine solutions
- Increased SMB Gross Margin by 230% (1st 6 months).
Business Sales Executive
US Cellular
07.2014 - 04.2016
- Uncover and develop executive relationships with effective targeted prospecting
- Develop strategic solution based plans based on creative and customized packaging of new application and services
- Deliver solution proposals with a clear understanding of value added benefits
- Manage customer relationship from prospecting, closing to transitioning to the account management team
- Instrumental in development of company-wide proposal program
- Top viewed LinkedIn profile in the company - 2015 & 2016
- Consistently achieving 125% or higher revenue to budget performance
- Top performing sales executive in the company - 2014.
Business Account Manager
US Cellular
03.2008 - 07.2014
- Manage current commercial customer base through effective funnel management
- Prospect within existing accounts to increase revenue growth and acquire additional business
- Build business relationships by providing customer care and collaborating on ways to increase efficiency using new technology
- Averaged 5% YOY growth with targeted book of accounts
- Achieved 200% revenue to budget performance 2013
- Earned Winner's Circle Award (Top Performing Associate) – 2009-2011.
- Increased client satisfaction by effectively addressing and resolving account-related issues.
Business Sales Manager/Partner
HTI Service & Design
07.2006 - 10.2007
- Marketed custom audio video installation services to current and potential commercial customers
- Managed marketing and social media programs and budgets
- Developed customized low voltage wiring solutions for distributed audio and video applications
- Grew from 0 to 50 accounts in the first year
- Instrumental in Business Plan and company mission and vision development
- Developed accessory selling program that increased accessory revenue by 28% in three months
- Grew startup revenue from $0.00 to over $150,000.00 in the first year.
Business Sales Manager/Customer Experience Manager
Best Buy
08.2003 - 07.2006
- Served as outside sales professional and market-based corporate ambassador seeking new business clients
- Lead generation from direct prospecting, community networking, partnerships, and direct marketing campaigns, establishing strong business relationships and managing client expectations
- Developed proposal program – focusing on ROI and effective implementation
- Top Media Department in region - 2005
- Earned highest CPV (Customer perceived visit) score in the region 2004 & 2005
- Ranked #1 in region – Revenue to Budget 144.02%, Gross Margin to Budget 135.75% -2004.
- Improved store performance from bottom 10% to top 5% in company - 750 stores - 2005
Education
Marketing And Human Resources
Mount Saint Clare College
Clinton, IASkills
- Relationship Building
- New Business Development
- B2B Sales
- Prospecting and Networking
- Customer Retention
- Social Media
- Proposal Development
- Revenue Generation
- Strategic Planning & Selling
- Risk Management & Mitigation
- Client Relationship Management
- Team Collaboration
Volunteer Experience
Vinson Jetter Youth Center, Clinton, IA, Board Member, 01/01/2011, Present
Certification
- Property & Casualty License - 2023 - 2026
- Certified Authority on Worker's Compensation
- Lean Six Sigma White Belt
- Project Management Essential
Timeline
Senior Commercial Lines Account Executive
AssuredPartners
01.2017 - Current
Director of Business Development – Wireless Central
US Cellular
04.2016 - 01.2017
Business Sales Executive
US Cellular
07.2014 - 04.2016
Business Account Manager
US Cellular
03.2008 - 07.2014
Business Sales Manager/Partner
HTI Service & Design
07.2006 - 10.2007
Business Sales Manager/Customer Experience Manager
Best Buy
08.2003 - 07.2006
Marketing And Human Resources
Mount Saint Clare College