CRAIG A. WOOLRIDGE

Oversee the development and execution of growth strategies to drive business expansion.

• Implement data-driven processes to optimize marketing strategies, enhancing customer acquisition rates.
• Developed early-stage fundraising strategy, successfully securing ten angel investors
• Recruited board and advisory members to support Glīd's vision.
• Integrate emerging trends and technologies into growth strategies, securing multiple funding rounds to fuel expansion.
• Identify emerging trends and technologies, incorporating them into company's growth strategy for competitive advantage.
• Establish strong relationships with customers, vendors, and strategic partners.
• Manage all correspondence with clients, partners, stakeholders, and potential investors.

Chief Operating Officer, September 2023-July 2024

Collaborated with the CEO to set and achieve company goals.

• Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
• Built and maintained relationships with investors, partners, and other stakeholders.
• Ensured proper financial management.
• Ensured that the company met its goals and objectives.
• Raised more than $300,000 in pre-seed funding.
• Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback, fostering a culture of continuous learning and development within the organization.

Drove business growth through strategic client acquisition and relationship management.

• Managed complex sales cycles with multiple stakeholders, ensuring timely closure of critical opportunities.
• Negotiated high-value contracts with clients, fostering long-lasting partnerships.
• Secured contracts valued at over $1 million with Fortune 500 companies.
• Represented the company at trade shows, establishing valuable industry connections.
• Cultivated a strong referral network, increasing leads and potential clients.

Managed Microsoft Strategic Account and developed strategies for business growth.

• Enhanced team collaboration through goal setting and performance evaluations.
• Facilitated cross-functional collaboration for improved decision-making.
• Formed strategic partnerships to drive business development.
• Negotiated enterprise contracts valued at over $2 million.

Led marketing and investor relations for diverse investment strategies, enhancing client engagement.

• Increased brand awareness through strategic marketing campaigns.
• Oversaw corporate events, creating memorable client experiences that strengthened partnerships.
• Managed a four-person marketing team, promoting continuous improvement and cost reduction.
• Raised over $500 million through effective marketing strategies.

Directed sales in cash bonds and credit products, achieving measurable results.

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Recruited, hired, and trained personnel, establishing key internal functions.
• Built and sustained client relationships, delivering tailored structured products and credit solutions.
• Boosted annual revenues by an average of 25% in credit flow sales and trading.