Hi, I’m
Craig Leonard
PORT WASHINGTON,WI
Summary
Experienced learning design operations manager with over 7 years of experience creating well-designed learning experiences that change the lives of students by turning lights on, igniting passions, and making connections through the use of learning theory and practice and technology. A leader who has transformed from a traditional textbook-based learning model into the exciting world of online learning with a demonstrated record of success in building successful teams and managing profitable operations. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Understands the importance and use of technology to customize learning experiences for different types of students. A solid skillset of standards, processes, and workflows, combined with a passion for mentoring and managing teams to perform with excellence, ensures success on any design challenge.
Overview
25
years of professional experience
Work History
Nectar, Inc.
VP, Learning Design Operations
10.2016 - Current
Job overview
- Direct learning design operations, building from ground up to include processes, standards, systems, and talent.
- Hire and manage employees and contract workers to include a diverse mix of talents, from learning designers, to copyeditors, video editors, accessibility analysts, motion graphics editors, Learning Management Systems course builders, and graphic designers.
- Increased sales through cultivation of new clients and maintenance of existing clients. Was instrumental in increase of revenue each year from 2016 through 2022.
- Support sales operations by providing pricing and project specifications for all proposals and statements of work (SOWs).
- Oversee overall quality of design projects, using experience as a learning designer and knowledge of current trends and tools, and learning design research.
Craigeditor, Inc.
Freelance Learning Designer
12.2003 - 09.2016
Job overview
- Managed and designed learning experiences for clients in higher education and corporate training
- Developed over 90 successful first editions and revisions of college textbooks
- Used learning theory to craft pedagogy for textbooks, ancillaries, and online learning centers
- Applied learning theory to online courses using various methodologies, including adaptive learning and competency-based learning
- Skilled at working independently and collaboratively in team environment
- Self-motivated, with strong sense of personal responsibility
- Proven ability to learn quickly and adapt to new situations and challenges
- Worked effectively in fast-paced environments
- Managed time efficiently in order to complete all tasks within deadlines
McGraw-Hill Higher Education
Associate Sponsoring Editor
02.2002 - 12.2003
Job overview
- Oversaw $1 million portfolio of existing and new textbook products in computer information technology
- Proposed and presented proposals for new textbook products
- Responsible for profitability of products in portfolio
- Supported sales with cultivation of existing and new clients by giving presentations and demonstrations of software and products
- Managed team of 5 developmental editors and 2 media producers to develop and produce product content
- Collaborated with team of photo researchers, copyeditors, typesetters, and printers to produce textbooks
McGraw-Hill
Developmental Editor
04.1998 - 01.2002
Job overview
- Applied learning theory to development of instructional content and pedagogy for portfolio of textbooks and ancillaries consisting of 10 titles and 50 ancillaries
- Contracted and managed teams of reviewers to evaluate existing and new products, then analyzed data to create development and revision plans
- Contracted and managed freelance writers to write ancillary content
- Developed successful new series of 5 Microsoft Office application textbooks and their ancillaries by designing pedagogy, hiring subject matter experts, and overseeing design, development, and production of products in this series
- Supported sales by presenting and demoing products at client schools
- Received award for most profitable first edition of the year, for exceeding sales projections
Education
University of Wisconsin - MadisonMadison, WI
Bachelor of Arts from English Literature
05.1998
Skills
- Learning Design
- Adaptive Learning
- Competency-Based Learning
- Adult Learning Theory
- Requirements Gathering and Analysis
- Articulate Storyline and Rise
- Project Budgets
- Project Proposals and Contracts
- Talent Evaluation, Interviewing, and Hiring
- Project Management
- Creative Design Management
Timeline
VP, Learning Design Operations
Nectar, Inc.
10.2016 - Current
Freelance Learning Designer
Craigeditor, Inc.
12.2003 - 09.2016
Associate Sponsoring Editor
McGraw-Hill Higher Education
02.2002 - 12.2003
Developmental Editor
McGraw-Hill
04.1998 - 01.2002
University of Wisconsin - Madison
Bachelor of Arts from English Literature
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