Crisanta Mecate-Lopez
Rowland Heights,CA
Summary
- 20+ years of experience in professional photography.
- Created, managed, and developed numerous photography workshops and vendor shows.
- Comprehensive knowledge of Adobe Photoshop and Lightroom.
- Skilled in photo editing, retouching, and color correction.
- Excellent communication and interpersonal skills.
- Identified process improvement opportunities to enhance operational effectiveness and improve team productivity.
- Highly organized, detail-oriented, and able to multitask and prioritize effectively, including within fastpaced environments.
- Experienced in leading crossfunctional teams and managing a variety of stakeholders.
- Skilled in project planning, budgeting, and resource allocation.
Overview
21
21
years of professional experience
Work History
Owner/Operator
Freebird Prop Shoppe
07.2015 - Current
- Sell photography backdrops to other photographers worldwide.
- Managed daytoday operations, including sales, financials, customer service, marketing, and product development.
- Developed and implemented strategic business plans to increase profits, including over $200K in Gross annual sales for the last 2 years.
- Recruited, trained, and managed staff of 5 individuals.
- Monitored market trends and made necessary adjustments to business operations.
- Established relationships with vendors and suppliers to ensure quality and competitive pricing.
- Oversaw budgeting and financial planning to maximize profitability.
Owner/Lead Photographer
Freebird Studios
02.2010 - Current
- Developed creative concepts and visuals for a variety of projects, including weddings, corporate events, family photography and promotional materials using both film and digital photography techniques.
- Developed and implemented workflow systems to ensure efficient and timely delivery of client orders.
- Troubleshot technical issues with cameras, computers, and other equipment.
- Proven track record of success in creating beautiful, highresolution images for clients in a variety of settings.
- Expert in utilizing the latest photography equipment and software to produce the highest quality visuals.
- Experienced in postproduction editing and retouching to enhance the quality of images.
- Established relationships with vendors, clients, and crew members to ensure successful shoots.
- Designed and implemented marketing plans to generate revenue and expand client base.
Event Coordiantor
Baby & Kid Show
11.2018 - 09.2020
- Coordinated all logistics for the event, including venue selection, vendor management, budget tracking, and day-of coordination to ensure seamless and successful execution.
- Event successfully hosted 320 attendees, 14 speakers, and 18 vendors over three days of multiple classes.
- Developed and implemented event marketing strategies to promote events through various channels and increase attendance and engagement.
- Negotiated contracts with vendors and suppliers to secure competitive pricing and maximize budget efficiency while maintaining high-quality service standards
- Managed event timelines and schedules to ensure all deadlines were met and that each event ran smoothly and on time.
Marketing Project manager
Veterinary Pet Insurance
05.2006 - 07.2009
- Managed and coordinated the development of marketing plans, campaigns, and initiatives, iincluding our quarterly policyholder newsletter and referral program.
- Developed comprehensive strategies to increase brand awareness, engagement, and policyholder retention.
- Collaborated with crossfunctional teams, including creative, executive, and account teams, to ensure project success.
Corporate Trainer
Veterinary Pet Insurance
07.2005 - 07.2006
- Developed engaging and entertaining presentations to maintain employee attention and improve impact of training.
- Trained hundreds of new hires on the standard operating procedures, the pet insurance policies that we offered and how the policies worked.
- Prepared educational materials such as module summaries, videos and informational packets.
- Refined standardized training curriculum and procedures based on individual needs, including small group instruction and one-on-one training sessions.
- Provided small-group instruction, lead new hire policy training, developed training materials, and used differentiated learning modules to optimize staff development
Customer Service Representative
Veterinary Pet Insurance
05.2004 - 07.2005
- Worked in a call center environment responding to incoming calls regarding products, services, and company information.
- Followed-through on all critical inter-departmental escalations to increase customer retention rates.
- Met customer call guidelines for service levels, handle time and productivity.
- Investigated and resolved customer inquiries and complaints quickly.
- Trained new personnel regarding company operations, policies and services.
Education
Bachelor of Arts - Art History
California State Polytechnic University
Pomona, CA05-2002
Skills
- Adobe Photoshop and Lightroom
- Digital photography- studio and on-location
- Communications and Interpersonal Skills
- Creating workflows for maximum results
- Microsoft Word and Excel
- Finance management
- Inventory management
Timeline
Event Coordiantor
Baby & Kid Show
11.2018 - 09.2020
Owner/Operator
Freebird Prop Shoppe
07.2015 - Current
Owner/Lead Photographer
Freebird Studios
02.2010 - Current
Marketing Project manager
Veterinary Pet Insurance
05.2006 - 07.2009
Corporate Trainer
Veterinary Pet Insurance
07.2005 - 07.2006
Customer Service Representative
Veterinary Pet Insurance
05.2004 - 07.2005
Bachelor of Arts - Art History
California State Polytechnic University
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