Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Criss Seoane

Criss Seoane

Fort Lauderdale,FL

Summary

Result driven professional with 15+years of experience in business & Sales Development across US and Latam Markets. Recognized for strong organizational skills , Service-Oriented approach,and proven ability to generate sustainable Revenue growth while ensuring alignment with brand standards and strategic objectives.

Overview

23
23
years of professional experience

Work History

Beauty Brand Strategist/National Account Manager

Trend Beauty Corporation
03.2025 - Current
  • Service wholesale customer and retails stores .
  • Established strong relationships with key stakeholders, ensuring collaboration on joint projects and overall brand success.
  • Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.
  • Build relationships with Suppliers and customers.
  • Negotiate pricing with Vendors and customers .
  • Execute sales and purchasing forecast .
  • Create purchases & Sales forecast .
  • Incorporate more beauty brands to the company’s portfolio.
  • Built strong relationships with key decision-makers at the executive level within national accounts organizations.
  • Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
  • Attend Trade shows .
  • Work closely with payables, logistics .
  • Work closely with customs agents
  • Create business plans with brands.
  • Execute business plans.

Business Development LATAM Region

AFB International/ Sayn Beauty
10.2021 - 03.2024
  • Working in a mid-sized beauty Wholesaler I provided the right communication between the Distributor & Brand
  • Build relationships with vendors and key suppliers
  • Negotiate pricing and control costs with the Brand
  • Develop a yearly Forecast depending on sourcing needs
  • Execute analyses and make suggestions for improvement of overall sourcing strategy
  • Write sourcing documentation and statements
  • Keep up With Industry and market trends and best practices
  • Adhere to Beauty Brand guidelines and regulations
  • Attend Distributor meetings
  • Attend Trade shows (cosmoprof ,premier Orlando)
  • Ensured compliance with FDA policies, procedures, laws, regulations
  • Collaborated with senior management team to create and implement business development plans
  • Work Closely with account payables and order to make payment on times
  • Work Closely with Receiving team regarding arrival of product
  • Work closely with custom - Freight Agent regarding ETA And update on Cargo.

Consultant - Business Development For LATAM Region

EFRAT INC
01.2009 - 07.2021
  • Source and Identify potential Partners in Latam
  • Worked with Distributors in Mexico, Central and South America
  • Sourced new Beauty Brands and suppliers With LATAM Beauty Partners
  • Assist with planning of building Store/ Educational center in each country
  • Assist Educational Room/Store Setup
  • Negotiate contracts base on Distributor & Clients prices
  • Lead and managed projects to Implement Requirements of each Brand
  • Analyzed buying trends at each store location to identify appropriate mix of inventory items for top-tier sales
  • Communicated closely with Brands, including ordering-payments-delivery of each order
  • Key member of global distribution operations team that coordinated shipments across 6 countries
  • Attend Trade shows (Cosmoprof, IBS)
  • Assist and help Local Distributor with participation of local trade shows in each country (example - Expo Beauty show MX, Expobodas El Salvador)
  • Maintain relationships with local Sub-Distributors -Freight forward, Transportation carriers.
  • Initiated strategic alliances with client driving mutual growth through referral programs or joint ventures.
  • Improved client retention rates with proactive communication and relationship-building initiatives.
  • Worked Closely with team members to plan and work on annual Forecast
  • Worked Closely with Finance Department in order to pay according to Payment Terms
  • Work Closely with Warehouse Team regarding Damages, shortages
  • Assist Customs agent with any Documentation needed for Fda Release of Products
  • Assist Distributors and Legal with paperwork for proper Registration of Product
  • Travel on ongoing basis to LATAM.
  • Analyzed data to identify Competitors in each country
  • Work Closely with each Sales and Marketing Team in order to Achieve goals
  • Assist With Product Launch.
  • Learn about Potential of each Country
  • Follow Map Structure usually (50 off Retail for Salon and Spa's)
  • Make sure the Distributor is properly Utilizing the Education,Samples & Marketing tools.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Business & Sales Development
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.

Logistic Associate

IKEA
01.2006 - 12.2008
  • Process shipments coming in and out of Store.
  • Monitor inventory by physically counting items and creating regular inventory reports
  • Double-check prices on all products included in incoming and outgoing shipments
  • Verified documentation and condition of freight to assure quality standards were achieved.
  • Provide customer assistance by addressing problems and answering questions
  • Perform general clerical tasks such as filing, copying, and faxing documents.
  • Enhanced customer satisfaction by ensuring timely and accurate order fulfillment.
  • Collaborated with cross-functional teams to develop comprehensive strategies for addressing complex logistics challenges.
  • Streamlined material delivery processes which increased efficiency and reduced downtime.

Customer Service Associate

Saks OFF 5TH
05.2002 - 07.2003
  • Maintain safety standards and follow all regulations, including wearing proper protective gear while working in warehouse environments.
  • Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
  • Enhanced customer satisfaction by effectively addressing inquiries and resolving issues.
  • Achieved consistently high levels of customer satisfaction by prioritizing empathy, patience, and effective problem-solving skills during interactions.
  • Offered advice and assistance to customers, paying attention to special needs or wants.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.

Education

Business Administration

Universidad Nacional De Honduras
Tegucigalpa, Honduras

Skills

  • Business Development and planning
  • Account management
  • Customer Service
  • Sales Tracking
  • Budget Control
  • Direct Sales
  • Key decision making
  • Performance Monitoring
  • Conflict Resolution
  • Cross-functional Collaboration
  • Staff Development
  • Training and Mentoring
  • Vendor Relations
  • Sales Support

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Beauty Brand Strategist/National Account Manager

Trend Beauty Corporation
03.2025 - Current

Business Development LATAM Region

AFB International/ Sayn Beauty
10.2021 - 03.2024

Consultant - Business Development For LATAM Region

EFRAT INC
01.2009 - 07.2021

Logistic Associate

IKEA
01.2006 - 12.2008

Customer Service Associate

Saks OFF 5TH
05.2002 - 07.2003

Business Administration

Universidad Nacional De Honduras

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