Crista Miller
Portland,OR
Summary
Digital marketing and project management professional with extensive experience in the wine, spirits, and beverage industry. Skilled in driving growth and engagement through strategic marketing campaigns, data-driven decision-making, and cross-functional collaboration. Proven track record in managing successful campaigns for high-profile brands, with a passion for creating compelling marketing strategies and fostering brand growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Account Director
Studio Beverage Group
03.2023 - 01.2024
- Managed and directed digital marketing campaigns for brands like Gold Medal Wine Club, Wine of the Month Club, Craft Beer Club, California Wine Club, Beer Drop, Club Overstock, Vino Cheepo, Mule, Tri-Cities Intermodal, and more.
- Oversaw email marketing, social media management, content creation, and design efforts.
- Utilized data-driven strategies to optimize campaign performance and ROI.
- Collaborated with cross-functional teams to align marketing strategies with business goals.
- Increased client satisfaction by effectively managing account teams and delivering exceptional service.
Manager of Marketing and Operations
Underground Cellar
10.2021 - 03.2023
- Increased brand visibility by implementing innovative marketing strategies and campaigns.
- Boosted customer engagement through the development of targeted content and social media management.
- Managed cross-functional teams for successful product launches, resulting in increased sales and market share.
- Procured and curated wines by liaising with winery partners, brokers, and distributors.
- Managed inventory, tasting notes, labels, SRP, and other aspects of inventory management.
Manager of Customer Service
Underground Cellar
05.2019 - 10.2021
- Successfully grew the customer service team, including in-house and outsourced workers, enhancing service efficiency and coverage.
- Cleared a backlog of 20,000+ tickets in a few months through strategic planning and implemented a robust QA process to prevent future backlogs.
- Streamlined customer support processes through effective management and resource allocation, leading to improved operational efficiency and team productivity.
Education
MBA - Business, Marketing
Sonoma State University
Rohnert Park, CA03.2024
Bachelor of Science - Business, Innovative Technology
Boise State University
Boise, ID05.2022
Skills
- Marketing Knowledge
- Advertising Expertise
- Advertising Strategies
- Project Coordination and Management
- E-Commerce and SaaS
- Operations Management
- Customer Support and Fraud Analysis
- Content Creation and Marketing
- Leadership and Team Management
- Strategic Planning and Execution
- Analytical Thinking
- Quality Assurance
Certification
Project Management Institute - Project Management Certification
Google Ads Search Certification
Advanced Google Analytics
Timeline
Account Director
Studio Beverage Group
03.2023 - 01.2024
Manager of Marketing and Operations
Underground Cellar
10.2021 - 03.2023
Manager of Customer Service
Underground Cellar
05.2019 - 10.2021
MBA - Business, Marketing
Sonoma State University
Bachelor of Science - Business, Innovative Technology
Boise State University
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