Cristal Gonzalez

Marketing

• Spearheaded the growth of the company's social media presence across Facebook, Instagram, and LinkedIn, achieving a 200% increase in engagement and followers within the first three months.
• Created, scheduled, and published daily content tailored to federal contracting, construction insights, and brand storytelling, driving increased visibility and industry recognition.
• Tracked key performance indicators (KPIs) and adapted strategies based on platform analytics, ensuring alignment with evolving social media best practices and maximizing ROI.
• Authored and edited search-optimized blog posts on topics such as EMR ratings, bonding capacity, and federal procurement—developing a strong base of evergreen content for marketing campaigns.
• Designed and distributed biweekly email newsletters, highlighting project milestones, blog content, and company updates to engage federal clients and stakeholders.
• Regularly managed and updated company website content, project highlights, and blog uploads, ensuring accuracy, relevance, and alignment with brand voice and goals.

Business Development

• Proactively research and track federal, state, and local contracting opportunities using platforms such as SAM.gov and Bidspeed, contributing to a consistent pipeline of qualified leads for pursuit.
• Develop and refine capability statements, past performance summaries, and branded marketing collateral to support targeted outreach and proposal efforts.
• Coordinate and prepare logistics, materials, and talking points for capabilities briefings, pre-bid meetings, and networking events with federal and municipal agencies.
• Maintain and manage CRM data in HubSpot, ensuring accuracy in lead tracking, contact records, and opportunity stages to support data-driven decision-making.
• Draft and schedule high-impact outreach emails, social media content, and newsletters, enhancing brand visibility and agency engagement across digital platforms.
• Monitor and analyze pre-solicitation notices and bid boards, identifying high-value contracting opportunities and alerting senior leadership with strategic recommendations.
• Stay informed on Phoenix’s evolving capabilities, differentiators, and contract history to effectively tailor outreach and proposal content.
• Assist in proposal development and submission by organizing documentation, formatting narratives, and supporting compliance with solicitation requirements.

• Reviewed deliverables for grammar, syntax, and brand adherence, ensuring high-quality content.
• Conducted writing workshops to enhance team skills, fostering a culture of continuous improvement.
• Ensured compliance with legal standards, maintaining content integrity and organizational trust.
• Meticulously refined all communications deliverables, securing adherence to brand standards, APA style, and regulatory compliance.
• Scrutinized web content and social media posts for clarity, cohesiveness, and brand alignment, preserving consistent messaging across platforms.
• Implemented rigorous quality assurance processes, significantly reducing errors in external communications and bolstering brand reputation.
• Collaborated with cross-functional teams to align all content with legal and departmental standards, promoting a culture of compliance.

• Managed classroom dynamics to enhance student engagement and focus.
• Developed comprehensive lesson plans, ensuring compliance with SpED/504 requirements.
• Prepared students for state tests, yielding improved performance.
• Led Student Council, cultivating leadership and collaboration skills.
• Communicated regularly with parents and administration, maintaining discipline and transparency.
• Orchestrated English curriculum development for freshmen and seniors, aligning with Texas state requirements (TEKs) while enhancing student engagement and academic performance.
• Implemented innovative classroom management strategies, fostering a positive learning environment and significantly reducing disciplinary issues.
• Conducted targeted tutoring sessions to prepare students for state testing, resulting in notable improvements in overall test scores and boosted student confidence.
• Meticulously documented lesson plans to ensure compliance with SpED/504 requirements for diverse student needs.
• Pioneered interactive teaching methods, elevating student engagement and academic performance in English and History classes.

• Translated and created presentations for a religious group, enhancing bilingual communication.
• Crafted bilingual blog content for AGI Marketing, significantly boosting engagement and reach.
• Managed social media content for an Amazon seller, increasing visibility and driving sales.
• Designed social media strategy for Love Advertising, amplifying brand awareness and growth.
• Optimized the digital footprint of an Amazon seller through strategic social media management and web content creation, enhancing product visibility.
• Pioneered multilingual content strategies, fostering cross-cultural communication and expanding audience reach for diverse clients.

• Edited and optimized web content, enhancing user engagement and increasing site traffic.
• Managed writers to ensure timely delivery and quality of digital articles.
• Published client blogs, significantly boosting brand visibility and audience reach.
• Executed SEO strategies, achieving measurable improvements in search rankings.
• Developed comprehensive social media plans using Hootsuite, which increased client interaction.
• Led content strategy, optimizing website copy and managing freelance writers, resulting in improved SEO rankings for clients.
• Formulated and implemented data-driven SEO plans, analyzing key metrics to enhance client website performance and visibility in search results.
• Orchestrated cross-functional teams to align content creation with marketing goals, ensuring cohesive brand messaging across all digital channels.
• Spearheaded content strategy optimization, elevating SEO rankings for clients through effective management of high-quality article production and refinement of website copy.

• Coordinated public tour reservations, enhancing customer satisfaction.
• Led tours for groups of up to 35, cultivating engaging experiences.
• Handled payments efficiently, ensuring smooth transactions.
• Developed the company blog, boosting marketing reach.
• Managed tour guide assignments, optimizing resource allocation.

• Drafted articles on Republican issues for bi-weekly releases, enhancing publication quality.
• Composed diplomatic correspondence to foster international relations.
• Coordinated gift distribution from international hosts, ensuring timely delivery to members.
• Supported research on Western Hemisphere events, contributing to informed decision-making.
• Facilitated bilingual video conferencing, improving cross-border communication efficiency.
• Managed the distribution of international gifts to committee members, ensuring adherence to proper protocol and maintaining positive foreign relations.