Summary
Overview
Work History
Education
Skills
Certification
Languages
Websites
Languages
References
INTERNSHIPS
Timeline
Generic

Cristal Gonzalez

El Paso

Summary

Dynamic marketing professional with a proven track record at Phoenix General Contractors, driving a 300% increase in social media engagement. Skilled in content creation and SEO, I excel in cross-functional collaboration and brand storytelling, delivering impactful results that enhance visibility and foster audience engagement. Determined Quality Assurance Specialist with dedication to quality and accuracy. Familiar with handling multiple projects in highly competitive environments. Solid interpersonal and collaboration skills. Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Quality Assurance Specialist

GECU Federal Credit Union
El Paso
01.2023 - 11.2024
  • Reviewed deliverables for grammar, syntax, and brand adherence, ensuring high-quality content.
  • Conducted writing workshops to enhance team skills, fostering a culture of continuous improvement.
  • Ensured compliance with legal standards, maintaining content integrity and organizational trust.
  • Meticulously refined all communications deliverables, securing adherence to brand standards, APA style, and regulatory compliance.
  • Scrutinized web content and social media posts for clarity, cohesiveness, and brand alignment, preserving consistent messaging across platforms.
  • Implemented rigorous quality assurance processes, significantly reducing errors in external communications and bolstering brand reputation.
  • Collaborated with cross-functional teams to align all content with legal and departmental standards, promoting a culture of compliance.

English Teacher

El Paso Academy Charter High School
El Paso
11.2018 - 12.2022
  • Managed classroom dynamics to enhance student engagement and focus.
  • Developed comprehensive lesson plans, ensuring compliance with SpED/504 requirements.
  • Prepared students for state tests, yielding improved performance.
  • Led Student Council, cultivating leadership and collaboration skills.
  • Communicated regularly with parents and administration, maintaining discipline and transparency.
  • Orchestrated English curriculum development for freshmen and seniors, aligning with Texas state requirements (TEKs) while enhancing student engagement and academic performance.
  • Implemented innovative classroom management strategies, fostering a positive learning environment and significantly reducing disciplinary issues.
  • Conducted targeted tutoring sessions to prepare students for state testing, resulting in notable improvements in overall test scores and boosted student confidence.
  • Meticulously documented lesson plans to ensure compliance with SpED/504 requirements for diverse student needs.
  • Pioneered interactive teaching methods, elevating student engagement and academic performance in English and History classes.

Freelancer

Freelance
El Paso
09.2014 - 11.2018
  • Translated and created presentations for a religious group, enhancing bilingual communication.
  • Crafted bilingual blog content for AGI Marketing, significantly boosting engagement and reach.
  • Managed social media content for an Amazon seller, increasing visibility and driving sales.
  • Designed social media strategy for Love Advertising, amplifying brand awareness and growth.
  • Optimized the digital footprint of an Amazon seller through strategic social media management and web content creation, enhancing product visibility.
  • Pioneered multilingual content strategies, fostering cross-cultural communication and expanding audience reach for diverse clients.

Content and Social Media Editor

AGI Marketing
El Paso
05.2015 - 08.2018
  • Edited and optimized web content, enhancing user engagement and increasing site traffic.
  • Managed writers to ensure timely delivery and quality of digital articles.
  • Published client blogs, significantly boosting brand visibility and audience reach.
  • Executed SEO strategies, achieving measurable improvements in search rankings.
  • Developed comprehensive social media plans using Hootsuite, which increased client interaction.
  • Led content strategy, optimizing website copy and managing freelance writers, resulting in improved SEO rankings for clients.
  • Formulated and implemented data-driven SEO plans, analyzing key metrics to enhance client website performance and visibility in search results.
  • Orchestrated cross-functional teams to align content creation with marketing goals, ensuring cohesive brand messaging across all digital channels.
  • Spearheaded content strategy optimization, elevating SEO rankings for clients through effective management of high-quality article production and refinement of website copy.

Tour Guide

Alexandria Colonial Tours
Alexandria
03.2010 - 12.2014
  • Coordinated public tour reservations, enhancing customer satisfaction.
  • Led tours for groups of up to 35, cultivating engaging experiences.
  • Handled payments efficiently, ensuring smooth transactions.
  • Developed the company blog, boosting marketing reach.
  • Managed tour guide assignments, optimizing resource allocation.

Intern

Committee of Foreign Affairs/Office for the Western Hemisphere
Washington
03.2011 - 06.2011
  • Drafted articles on Republican issues for bi-weekly releases, enhancing publication quality.
  • Composed diplomatic correspondence to foster international relations.
  • Coordinated gift distribution from international hosts, ensuring timely delivery to members.
  • Supported research on Western Hemisphere events, contributing to informed decision-making.
  • Facilitated bilingual video conferencing, improving cross-border communication efficiency.
  • Managed the distribution of international gifts to committee members, ensuring adherence to proper protocol and maintaining positive foreign relations.

Education

Bachelor of Arts - History

Marymount University
Arlington, VA
06.2011

Bachelor of Arts - Writing, Publishing, and Literature

Emerson College
Boston, MA
05-2007

Skills

  • Creative writing and copywriting
  • Digital marketing and project management
  • Attention to detail and quality assurance
  • Presentation preparation skills
  • Audience engagement and conflict resolution
  • Brand management and storytelling
  • Research skills and analytical thinking
  • Cross-functional collaboration
  • Creative writing and copywriting
  • Digital marketing and project management
  • Attention to detail and quality assurance
  • Presentation preparation skills
  • Audience engagement and conflict resolution
  • Brand management and storytelling
  • Research skills and analytical thinking
  • Cross-functional collaboration

Certification

  • Canva Certification
  • SEMRush SEO Certification
  • REALIZE Board Training Certification
  • HubSpot Content Marketing Certification
  • HubSpot Email Software Certification

Languages

English Native, Spanish Native

Websites

Languages

Spanish
Native/ Bilingual

References

References available upon request.

INTERNSHIPS

  • Committee of Foreign Affairs Office for the Western Hemisphere Washington, D.C.
  • Boston Historical Society Public Relations and Retention Boston, MA

Timeline

Quality Assurance Specialist

GECU Federal Credit Union
01.2023 - 11.2024

English Teacher

El Paso Academy Charter High School
11.2018 - 12.2022

Content and Social Media Editor

AGI Marketing
05.2015 - 08.2018

Freelancer

Freelance
09.2014 - 11.2018

Intern

Committee of Foreign Affairs/Office for the Western Hemisphere
03.2011 - 06.2011

Tour Guide

Alexandria Colonial Tours
03.2010 - 12.2014

Bachelor of Arts - History

Marymount University

Bachelor of Arts - Writing, Publishing, and Literature

Emerson College

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