Cristal Gonzalez

Marketing Responsibilities

• Spearheaded the growth of company social media presence across Facebook, Instagram, and LinkedIn, achieving a 300% increase in engagement and followers within the first three months.
• Create, schedule, and publish daily content and brand storytelling
• Track key performance indicators (KPIs) and adapted strategies based on platform analytics, ensuring alignment with evolving social media best practices and maximizing ROI.
• Author and edit search-optimized blog posts, developing a strong base of evergreen content for marketing campaigns.
• Design and distribute biweekly email newsletters
• Regularly manage and update company website content, project highlights, and blog uploads

Business Development

• Proactively research and track federal, state, and local contracting opportunities using platforms such as SAM.gov and Bidspeed,
• Develop and refine capability statements, past performance summaries, and branded marketing collateral
• Coordinate and prepare logistics, materials, and talking points for capabilities briefings, pre-bid meetings, and networking events with federal and municipal agencies.
• Maintain and manage CRM data in HubSpot
• Draft and schedule high-impact outreach emails, social media content, and newsletters, enhancing brand visibility
• Monitor and analyze pre-solicitation notices and bid boards, identifying high-value contracting opportunities
• Assist in proposal development and submission

• Conduct writing workshops to enhance team skills, fostering a culture of continuous improvement.
• Ensure compliance with legal standards, maintaining content integrity and organizational trust.
• Scrutinize web content and social media posts for clarity, cohesiveness, and brand alignment, maintaining consistent messaging across platforms.
• Implement rigorous quality assurance processes, significantly reducing errors in external communications and strengthening brand reputation.
• Collaborate with cross-functional teams to ensure all content meets legal and departmental standards, fostering a culture of compliance.
• Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
• Used style guidelines to make accurate changes and comply with ideal structure.
• Revised work to identify missed mistakes before completing assigned assignments.
• Followed established guidelines to maintain style quality and consistency in produced content.
• Compared assigned tasks to internal and external information databases for accuracy and plagiarism.
• Managed finished works and version edits for comprehensive record of each file.

• Managed classroom dynamics, enhancing student engagement and focus.
• Developed comprehensive lesson plans, ensuring compliance with SpED/504 requirements.
• Prepared students for state tests, resulting in improved performance.
• Led Student Council, fostering leadership and collaboration skills.
• Communicated with parents and administration, maintaining discipline and transparency.
• Led English curriculum development for freshmen and seniors, aligning with Texas state requirements (TEKs) and enhancing student engagement and academic performance.
• Implemented creative classroom management strategies, fostering a positive learning environment and significantly reducing disciplinary issues.
• Prepared students for state testing through targeted tutoring sessions, resulting in notable improvements in overall test scores and student confidence.
• Meticulously developed lesson plans and maintained appropriate documentation, ensuring compliance with SpED/504 requirements for diverse student needs.
• Pioneered interactive teaching methods, boosting student engagement and academic performance in English and History classes.
• Attended professional development seminars and workshops to maintain expertise in English and History

• Edited and optimized web content, enhancing user engagement and site traffic by measurable metrics.
• Managed writers, ensuring timely delivery and quality of digital articles.
• Published client blogs, boosting brand visibility and audience reach.
• Implemented SEO strategies, achieving measurable improvements in search rankings.
• Developed social media plans using Hootsuite, increasing client interaction.
• Led content strategy, optimizing website copy and managing freelance writers to deliver high-quality articles, resulting in improved SEO rankings for clients.
• Developed and implemented data-driven SEO plans, analyzing key metrics to enhance client website performance and visibility in search results.
• Orchestrated cross-functional teams to align content creation with marketing goals, ensuring cohesive brand messaging across all digital channels.
• Spearheaded content strategy optimization, elevating SEO rankings for clients through management of high-quality article production and website copy refinement.
• Developed and maintained editorial standards for content.
• Provided concise and constructive editorial feedback to writers to improve article and story writing.

• Translated and created presentations for religious group, enhancing bilingual communication.
• Crafted bilingual blog content for AGI Marketing, boosting engagement and reach.
• Managed social media content for Amazon seller, increasing visibility and sales.
• Led social media strategy for Love Advertising, driving brand awareness and growth.
• Optimized Amazon seller’s digital footprint through strategic social media management and web content creation, improving product visibility.
• Pioneered multilingual content strategies, enhancing cross-cultural communication and expanding audience reach for diverse clients.
• Applied current editing and photography tools to tell great stories.