Cristian Canales
Houston
Summary
Motivated and results-driven sales professional with over 4 years of experience in high-ticket, consultative selling. Proven ability to build strong referral networks, drive revenue growth, and manage client relationships from lead generation to close. Over $3.3M in total sales since 2021. Now seeking to bring my sales acumen, communication skills, and relationship-building strengths into the medical field—specifically within a mission-driven, patient-focused environment.
Overview
7
7
years of professional experience
Work History
Sales Representative
Roof Squad
06.2021 - Current
- Grew book of business from $0 to $1.1M in annual residential roofing sales by year four through physician referrals, community engagement, and consistent follow-up.
- Sales milestones:
- - 2021: $400K
- - 2022: $800K
- - 2023: $1M
- - 2024: $1.1M (YTD)
- Built strong relationships with homeowners, property managers, and contractors by delivering clear communication, educational presentations, and high-level customer service.
- Managed entire sales cycle: prospecting, inspections, CRM tracking, estimating, presenting solutions, and overseeing project completion.
- Regularly consulted with teams to improve workflows, marketing strategy, and customer engagement.
- Successfully built referral partnerships with local business owners and community leaders.
- Recognized as a top producer in the Louisiana market for consecutive years.
Mental Health Specialist
Methodist Children’s Home
08.2018 - 11.2021
- Developed strong interpersonal and communication skills through close coordination with youth, families, and care teams.
- Built trust with vulnerable populations—skills now transferable to physician and patient engagement.
Education
B.S. - Human Development & Family Studies
Louisiana Tech University
Ruston, LA03.2020
Skills
- Business-to-Consumer (B2C) & Business-to-Business (B2B) Sales
- Referral Relationship Development
- Pipeline Management & CRM (HubSpot, Salesforce exposure)
- Client Education & Needs-Based Selling
- Prospecting & Lead Qualification
- Public Speaking & Community Outreach
- Competitive Market Analysis
- Fluent in English & Spanish
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM Tools (HubSpot, Salesforce familiarity)
- Google Workspace
Why I'm Transitioning to Medical Sales
With a strong foundation in high-ticket residential sales and a proven ability to build trust-based relationships, I’m now seeking to align my career with my deeper passion for helping people through healthcare. My drive, communication skills, and adaptability make me confident that I can quickly ramp up and thrive in medical sales—specifically at a mission-driven organization like UVVC.
Timeline
Sales Representative
Roof Squad
06.2021 - Current
Mental Health Specialist
Methodist Children’s Home
08.2018 - 11.2021
B.S. - Human Development & Family Studies
Louisiana Tech University
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