Overview
Work History
Education
Skills
Leadership Experience
Timeline
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Cristian Hendriks

Los Angeles,CA

Overview

3
3
years of professional experience

Work History

Assistant Store Manager

Abercrombie & Fitch
11.2023 - Current
  • Developed and executed comprehensive marketing strategies to enhance brand awareness and drive sales, achieving a 10% increase in sales per associate hour (SPAH) for December
  • Managed promotional marketing initiatives, ensuring consistent branding across all in-store materials and communications
  • Collaborated with sales associates to create cross-brand promotions, aligning store strategies with seasonal trends and customer preferences
  • Oversaw content requests and facilitated timely execution of customer service initiatives and product promotions, enhancing the overall customer experience
  • Analyzed customer data to inform marketing strategies, maintaining project trackers for accurate reporting on sales conversions and promotional performance.

Marketing Coordinator

Honey/PayPal
11.2021 - 05.2023
  • Designed and implemented integrated marketing campaigns across digital, social media, and print channels, contributing to over 60 successful brand partnership campaigns in Q1 2022
  • Partnered with content teams to produce compelling creative assets, including promotional videos, photography, and graphics, to support brand messaging and campaign goals
  • Drove customer engagement through targeted email campaigns, enhancing customer retention and loyalty with a focus on the customer journey from discovery to purchase
  • Managed social media marketing strategies, developing content calendars and campaigns that resonated with target audiences, while also tracking engagement and advertising KPIs
  • Collaborated with internal stakeholders to drive revenue growth, resulting in $1.5M+ in Q2 and Q3 2022 through effective co-marketing placements and promotional efforts.

Banking Analyst - IPL Portfolio Management

Axos Bank
09.2021 - 11.2021
  • Monitored loan portfolios, ensuring compliance with client agreements and tracking key milestones
  • Implemented data reporting systems using SharePoint and Salesforce, enhancing project transparency and accuracy by 20%
  • Developed detailed project logs for timely updates and reporting on project performance.

Education

B.S. in Statistics, Minor in Computer Science -

Sonoma State University
Rohnert Park, CA

Skills

Digital Marketing: SEO, SEM, Email Marketing, Social Media Marketing

Data Analysis: Python, C, SQL, Excel, PowerBI

Project Management: Salesforce, Campaign Management

Leadership Experience

NCAA Division II College Athlete - Sonoma State University, Men's Baseball/Basketball Team

Timeline

Assistant Store Manager

Abercrombie & Fitch
11.2023 - Current

Marketing Coordinator

Honey/PayPal
11.2021 - 05.2023

Banking Analyst - IPL Portfolio Management

Axos Bank
09.2021 - 11.2021

B.S. in Statistics, Minor in Computer Science -

Sonoma State University

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