A results-driven television production and promotion professional. Demonstrated skills and knowledge in all aspects of television show production to include pre-production, production, and post-production. Also has an experience managing social networking accounts, thus utilizing these platforms for promotional purposes and to further engage the target audience. Able to work in a fast-paced, high pressure environment while maintaining professionalism. Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
17
17
years of professional experience
Work History
DIRECTOR & GENERAL PRODUCER
RCN INTERNACIONAL (NUESTRA TELE INTERNACIONAL)
01.2017 - Current
Creator of "Ponte Al Día" RCN International's morning health and wellness magazine
Built strong relationships with clients, fostering a positive working environment and promoting long-term business partnerships.
Post-Production expert, lead all editing process with editing team, from plot creation to color corrections and pro-tools
Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
Show-runner, developed advertising strategies inside each episode to enhance marketability of show
Mentored junior staff members, providing guidance on best practices for effective project management within the industry.
Championed corporate social responsibility initiatives that enhanced the company''s reputation in the community and industry at large.
Demonstrated strong organizational and time management skills while managing multiple projects.
Proved successful working within tight deadlines and a fast-paced environment.
Selected favorable filming locations and attained required permits to support shoot schedule.
Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
Developed project budgets and managed production costs.
Negotiated contracts with vendors and talent, securing favorable terms that benefited the overall production budget.
Reviewed finished product to determine quality and readiness for release.
HOST/GENERAL PRODUCER
RUMBERA NETWORK TV
08.2014 - 05.2016
Created show's concept, visual art and dynamics (Noti-Rumbera, the first music oriented TV Show on South Florida, a broadcast dedicated only to music industry and artist around the world who are trending in the music business, establishing bridges between young and mature audiences
Established and wrote daily rundown
Maintained show's guest agenda, including high schools and college's guests up to date on weekly basis
Generated news content for broadcast on daily basis
Hosted Noti-Rumbera live and pre-recorded, One hour on the air from Monday to Friday
Promoted show's guests appearances on socials networks such as Instagram, Twitter and Facebook.
Utilized social media platforms effectively for promotion and interaction with viewers, fostering strong connections between the show and its audience.
Attended press conferences and other media events to gather relevant information and quotes for stories.
Prepared thoroughly for each episode by reviewing scripts, researching topics, rehearsing lines, and coordinating wardrobe selections with stylists.
Conducted in-depth research on topics to enhance show content quality and maintain accuracy of information shared with viewers.
Navigated challenging interview situations tactfully while maintaining control over the conversation flow and direction.
Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
ARTIST RELATIONS /PRODUCER
MEGA TV
11.2013 - 07.2014
Established business relations between record labels (Universal, Sony, Warner) and TV Network
Coordinated and produced all musical aspects of the show, taped and live
Maintained show's guest agenda (singers, actors and art performers) up to date on weekly basis
Generated news content for broadcast on daily basis
Proficient on ENPS rundown software
Produced, wrote and edited SOT news pieces for show's content
Processed and arranged music licensing for daily musical performance.
PRODUCER
IMAGINA US
10.2012 - 02.2013
Primarily stablished work model for a high profile interview show "Un Loco en America"
Organized daily reports of production with budgets and operations
Collaborated with the executive producers to elaborate show dynamics, credits
Conducted and planned guests appearances for day to day tapings
Coordinated personalized promotional messages for OnDIRECTV with high profile guests.
Facilitated communication between production staff and other departments to synchronize work.
Conducted meetings with staff to discuss production progress and to attain production objectives.
Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
ASSOCIATE PRODUCER
UNIVISION NETWORK
01.2010 - 01.2012
Responsible for writing and producing segments for Noche de Perros, a late night news and entertainment TV show for male audience, in addition to implementing new elements to enhance dynamics, and doing some research, proposing new scenes, and creating new characters to improve content
Developed campaigns to promote TV show's content on a daily basis and affiliates of the network nationwide
Managed the TV show's social networking accounts including Facebook, Twitter, and official website blog
Was able to increase subscribers/followers by 78 percent within 3 months by developing promotional techniques such as press relations, and digital contents to include personalized videos and pictures
Provided assistance during live events or broadcasts which contributed to smooth operations without any technical hiccups.
Booked talent and made travel arrangements.
Reviewed and cleared archival footage and music.
Planned video shoots in studio and remotely by managing production through stages to completion.
Presented production ideas and determined creative scenarios for production and delivery.
Determined editorial direction and content quality for each production.
Reviewed scripts to determine most appropriate methods to use for directing both hosts and crew members.
ASSOCIATE PRODUCER/REPORTER
UNIVISION NETWORK
01.2007 - 01.2010
Responsible for writing and producing segments for Escandalo TV, a daily and live news and celebrity-oriented talk show, in addition to implementing new elements to enhance content and dynamics
Also responsible for redesigning and repackaging segments by adopting new set designs, camera alignments, and lighting among others
Floor managed and supervised the news dynamics during the daily live broadcast of the TV show
Arranged the schedule and appearances of high profile artists to perform and/or pre-record musical performances
Also coordinated segments recordings and special offsite broadcasts
Demonstrated expertise in music industry promotions broadcasts
Became an on-cam talent and did live appearances in addition to pre-produced and post-produced own materials.
Education
BACHELORS DEGREE IN RADIO AND TELEVISION PROGRAMMING -
Miami Dade College
Miami, FL
Associate of Arts - Theatre Arts
Utah Valley State University
Orem, Utah
Skills
Audio-Video & Broadcast Production
Media & Public Relations
Social & Interpersonal Skills
Development & Writing
Events Management
Problem Solver
Post-Production Assistance & Editing
Social Networking
Fluency in English & Spanish
Program Optimization
Program Administration
Cost Reduction
Business Forecasting
Languages
Spanish
Native or Bilingual
Timeline
DIRECTOR & GENERAL PRODUCER
RCN INTERNACIONAL (NUESTRA TELE INTERNACIONAL)
01.2017 - Current
HOST/GENERAL PRODUCER
RUMBERA NETWORK TV
08.2014 - 05.2016
ARTIST RELATIONS /PRODUCER
MEGA TV
11.2013 - 07.2014
PRODUCER
IMAGINA US
10.2012 - 02.2013
ASSOCIATE PRODUCER
UNIVISION NETWORK
01.2010 - 01.2012
ASSOCIATE PRODUCER/REPORTER
UNIVISION NETWORK
01.2007 - 01.2010
BACHELORS DEGREE IN RADIO AND TELEVISION PROGRAMMING -
Miami Dade College
Associate of Arts - Theatre Arts
Utah Valley State University
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