Cristian Velasquez
Phoenix,AZ
Summary
Proactive leader with a growth mindset and eager to use my management experience to develop new ways to increase employee satisfaction and exceed sales goals.
providing more than 5 years of experience as a sales manager and excellence in merchandising.
Looking to leverage my leadership skills and dedication to improving customer experience to drive organizational growth as a "Lead Merchandiser " at Swire Coca cola.
Overview
9
9
years of professional experience
1
1
Certificate
Work History
Lead Merchandiser
Swire Coca-Cola
05.2021 - Current
- Developed a comprehensive training program for new merchandisers, equipping them with the skills necessary to excel in their roles and contribute to the team''s overall success.
- Enhanced brand visibility by negotiating prime shelf space with store managers and vendors.
- Optimized stock rotation practices, minimizing waste due to expired or damaged goods while maintaining high levels of product availability.
- Evaluated vendor performance based on delivery times, order accuracy, and product quality to optimize supplier relationships.
- Lead a team of merchandisers, providing training and guidance for optimal performance.
- Reduced out-of-stock incidents through diligent monitoring of inventory levels and timely reordering of products.
- Organized store merchandise racks by size, style, and color.
- Providing customer service to consumers and store team members by identifying and resolving concerns, answering questions, locating products, and responding to assistance requests other duties as assigned.
Produce Manager
El Super Market
03.2016 - 04.2021
- Trained and supervised produce staff for optimal performance and adherence to company policies.
- Maintained produce display, and prep and storage areas in clean and orderly condition.
- Strengthened profits by reducing waste, controlling shrinkage, and increasing team efficiency with optimized workflows.
- Enhanced customer satisfaction through attentive service and consistent delivery of high-quality products.
- Managed product rotation to minimize waste, optimizing freshness and quality of available goods.
- Coached and mentored new team members.
- Assisted customers with produce questions.
- Conducted regular inventory audits, addressing discrepancies and minimizing shrinkage due to theft or spoilage.
- Purchased produce following guidelines of marketing plan.
- Maintained produce area and kept produce storage area clean and sanitary.
- Evaluated employee performance regularly, providing constructive feedback and implementing development plans as necessary.
- Priced produce to achieve margin and sales goals.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Established team priorities, maintained schedules and monitored performance.
- An experienced Produce Manager with a proven track record of success in managing staff, inventory, and customer relations.
- Possesses excellent organizational and problem solving skills to ensure efficient operations and customer satisfaction.
- Exceptional expertise in stock room management
Education
No Degree - Assistant Dental
Universidad De Autonoma De Baja California
Tijuana Baja CaliforniaHigh School Diploma -
Cobach Siglo XXI
Tijuana Mexico08.2014
Skills
- Merchandise presentation
- Visual merchandising expertise
- Staff training and development
- Data-driven decision making
- Staff training
- Goal setting
- Team building
- Organization and prioritization
- Decision-making
- Adaptability and flexibility
- Effective communication
- Flexibility
- Team collaboration
- Clear communication
- Attention to detail
- Time management
- Customer service
- Teamwork and collaboration
- Overstock management
Certification
- Microsoft Office Specialist (MOS) Certification
- First Aid Certification
- Forklift Certification
- ServSafe Food Handler's Certification
Timeline
Lead Merchandiser
Swire Coca-Cola
05.2021 - Current
Produce Manager
El Super Market
03.2016 - 04.2021
No Degree - Assistant Dental
Universidad De Autonoma De Baja California
High School Diploma -
Cobach Siglo XXI
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