Cristina Byer
Minneapolis,MN
Summary
Passionate Digital Marketer driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Acerola Digital
03.2020 - Current
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Enhanced user experience on company website through strategic design updates and content improvements.
Marketing Coordinator
Clarion Events
01.2023 - 01.2024
- Coordinated and executed end-to-end marketing campaigns across multiple channels, including digital marketing, social media, email marketing, and content creation for varied conferences and events
- Grew YoY results between 15-40% for conference attendance across assigned events.
- Managed website design and content updates.
- Assisted in developing marketing strategies, including email campaigns, digital advertising, and promotional materials.
- Reported on campaign performance, leveraging analytics and customer insights to provide recommendations.
- Collaborated with cross-functional teams to ensure alignment and consistency in marketing efforts.
Digital Marketing Research Analyst
Pulse Creative
06.2021 - 12.2022
- Executed company strategic initiatives, analyzed key metrics, and identified opportunities to increase performance for between 8-14 clients.
- Interpreted and presented data analysis internally and to agency clients.
- Conducted social media and web research to build Competitor Analysis presentations for clients across multiple industries.
- Ran SEO analysis on competitor websites to research optimal phrasing and keywords. Subsequently generated reports from this with recommendations.
- Presented market research and strategic analysis to internal and external stakeholders (Account Managers, Graphic Design Team, Social Media Team, and CEO)
Marketing & Partnership Coordinator (Contract)
Leapcure
01.2021 - 06.2021
- Launched and nurtured partnerships with Patient Advocacy Groups (“PAGs”) and influencers worldwide, with key focus in Australia/Spain/United Kingdom.
- Managed partnership process from start to finish, including; targeted PAG research, data entry, initial outreach, official partnership launch, and ongoing relationship management. This typically involved more than 20 PAGs per project.
- Supported Digital Marketing team by creating social media content, building online events, creating strategies, and sending communications to potential event participants.
- Created launch campaign materials, multi-channel social media content, and coordinated campaign content calendars with internal and external stakeholders.
Education
BBA - Business Administration And Marketing
Interamerican University Of Puerto Rico
San Juan, PR05.2016
Skills
- Pardot
- HTML
- WordPress
- Google Data Studio
- Digital Marketing
- Event/Conference Planning
- Project Management
- Campaign Development
- Competitor Research
- Marketing Collateral Creation
- Canva
- Search Engine Optimization SEO
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Marketing Coordinator
Clarion Events
01.2023 - 01.2024
Digital Marketing Research Analyst
Pulse Creative
06.2021 - 12.2022
Marketing & Partnership Coordinator (Contract)
Leapcure
01.2021 - 06.2021
Social Media Manager
Acerola Digital
03.2020 - Current
BBA - Business Administration And Marketing
Interamerican University Of Puerto Rico
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