Summary
Overview
Work History
Education
Skills
References
Languages
Other Certifications And Training
Languages
References
Timeline
Generic

CRISTINA CALISTO

Aventura

Summary

Experienced Executive and Administrative Assistant with a decade of expertise in hospitality, digital marketing, food distribution and sales support. Proficient in project coordination, travel logistics, and expense oversight, utilizing CRM systems to streamline operations. Track record of managing diverse tasks effectively in fast-paced settings while ensuring quality outcomes. Focused on delivering outstanding support with a proactive mindset and excellent organizational skills.

Overview

20
20
years of professional experience

Work History

Sales & Office Manager

illumin
Aventura
03.2024 - 06.2025
  • Oversaw daily office operations, including vendor coordination, regulatory compliance, shipping logistics, and meeting planning.
  • Supported the sales team with event planning, lead prospecting, CRM reporting (pipeline, revenue), and presentation development.
  • Provided strategic and administrative support to the SVP of Sales across various high-priority projects and confidential documentation tasks.
  • Collaborated with the marketing team on conference logistics, swag shipments, and cross-functional campaign support.
  • Partnered with the accounting department to process vendor invoices and manage executive expense reports.
  • Proficient in Salesforce, Sales Navigator, LeadIQ, Reachdesk, ZoomInfo, MediaRadar, Concur, and Jira.
  • Managed daily sales operations and team activities to support business goals.
  • Drafted reports summarizing weekly, monthly, quarterly results for executive review meetings.
  • Managed busy calendar for executive team, booked travel, planned and prepared meetings and communications.

Sales Coordinator

Ammerland America
Hallandale
03.2021 - 07.2022
  • Processed incoming/outgoing orders; ensured accuracy and timely delivery.
  • Managed client communication, handled complaints, and supported after-sales service.
  • Maintained pricing negotiations and reviewed export documentation for accuracy.
  • Organized and updated records and databases.

Sales Manager

Residence Inn by Marriott
Aventura
06.2017 - 03.2020
  • Sold group business (10–150 rooms) and secured new corporate accounts.
  • Maintained and grew existing accounts and generated new business to ensure room and catering revenue.
  • Conducted sales blitzes, site tours, and trade show participation.
  • Achieved weekly sales goals and high performance in evaluations.

Account Executive

Unique Hotel Solutions
Bay Harbor
04.2013 - 04.2017
  • Managed a portfolio of 20 boutique hotels and served as a liaison between the hotels and the Tour Operators.
  • Established new and grew existing leisure wholesale accounts through sales activities (face to face sales calls, telephone calls, entertainment).
  • Maximized sales opportunities via special promotions to increase hotel exposure in certain markets.
  • Lead FAM tours for high profile accounts detailing the experience, products and sales opportunities.

Sales Coordinator

Marriott Hollywood Beach
Hollywood
06.2006 - 01.2009
  • Met room night and revenue targets for Corporate Transient accounts.
  • Built and maintained client relationships through visits, calls, and follow-up.
  • Prospected new and existing accounts via calls, sales visits, and site inspections.
  • Assisted Director of Sales with implementing sales and marketing plans.

Sales & Training Representative / Customer Service Coordinator

Thalgo Cosmetics
Fort Lauderdale
02.2005 - 05.2006
  • Conducted product training and managed retail sales support at trade shows.
  • Processed orders, managed shipments, and supported the field sales team.

Education

Hospitality Manager Leadership -

AHLEI
05.2020

Hospitality and Tourism Management Certificate -

Florida Atlantic University
Boca Raton, FL
04.2020

Associate of Science - Natural Health

Florida College of Natural Health
Pompano Beach, FL
10.2004

Bachelor’s - Business Administration

Pontifical Catholic University of Ecuador
Quito, Ecuador
07.2000

Skills

  • Microsoft Office
  • Multitasking Abilities
  • Attention to detail
  • Sales reporting
  • Event planning
  • Team collaboration
  • Expense management
  • Lead prospecting
  • Time management
  • Problem solving
  • CRM software proficiency
  • Office administration

References

Available upon request.

Languages

  • English
  • Spanish

Other Certifications And Training

  • Risk Management & Insurance License, 2002-2003
  • Marriott Access Edge Sales Training, 2019
  • Facial Specialist License, 2006-2022
  • Illumin Platform Academy, 2025

Languages

English
Professional
Spanish
Professional

References

References available upon request.

Timeline

Sales & Office Manager

illumin
03.2024 - 06.2025

Sales Coordinator

Ammerland America
03.2021 - 07.2022

Sales Manager

Residence Inn by Marriott
06.2017 - 03.2020

Account Executive

Unique Hotel Solutions
04.2013 - 04.2017

Sales Coordinator

Marriott Hollywood Beach
06.2006 - 01.2009

Sales & Training Representative / Customer Service Coordinator

Thalgo Cosmetics
02.2005 - 05.2006

Hospitality Manager Leadership -

AHLEI

Hospitality and Tourism Management Certificate -

Florida Atlantic University

Associate of Science - Natural Health

Florida College of Natural Health

Bachelor’s - Business Administration

Pontifical Catholic University of Ecuador

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