Cristina De Lima

Manage the US product Portfolio once the products have been submitted to FDA, and up to the point of launch, which consists of approximately 100 product families (ongoing as new products are submitted to FDA and others launch)

Since taking over this role, have participated in 70+ product launches, in which Apotex was first-to market with 22 products.

Received team Corporate Global Awards for being part of key successful launches

4 years in a row (2019-2022), 2 of which included a President’s Award (awarded by the company CEO)

Lead the team that provides product forecasting for financial reporting and planning, product manufacturing and to help drive IP litigation strategy.

Lead monthly forecast and projected revenue analysis for submitted pipeline products to provide the financial outlook by Fiscal Year, and communicate potential risks and

opportunities that need attention and decision making as market dynamics evolve over time.

Responsible for the development and reporting of the upcoming fiscal year new product launch Sales Plan. This includes alignment on assumptions and potential market landscape with several stakeholders for transparency across all relevant functions.

Ensure successful launches by working closely with the new Product Launch team based in Toronto, as well as US Commercial Operations team, communicating any potential forecast variances to manage risks and opportunities for inventory planning.

Educate and prepare the Sales team on upcoming launches, with relevant product information.

Conduct pipeline discussions with key customers.

Maintain successful cross functional alignment with key stakeholders based in Canada and in the US, such as IP Attorneys, Regulatory Affairs, New Product Launch, Finance, Global Procurement, BD and R&D among others.

Managed product forecasting of all post-submission products.
Provided recommendations for products with special packaging requirements.

Prepared products for launch by generating and managing content in SAP for launch documentation and the product catalog on the external website.

Provided all forecasts for all post-submission products on a monthly basis for Portfolio Management Review and provide recommendations on potential opportunities/risks as well as provide recommendation to the organization on potential product cancellations.

Collaborated with the Apotex Global Intellectual Property team on creating product forecast scenarios that help influence litigation decisions.
Participated in pipeline meetings with key customers to discuss upcoming launches, on a monthly/quarterly basis as well as during Industry events.
Led pre-launch meetings with the Sales team to provide in depth information on upcoming launches including relevant product information and market landscape.
Maximized product launch opportunities and ensure the products are launched at the earliest possible time based on Regulatory, Operations or legal feedback.

Performed competitive market analysis incorporating legal, regulatory and competitive landscapes for pipeline products to enhance product forecasts

Leveraged market research skills to compile product specific data and market trends, especially related to future launch items.
Provided forecasts for all post-submission products for manufacturing and financial planning purposes.
Communicated post-launch performance evaluation regarding attained market share vs target market share and tracking actual scenario at launch vs pre-launch assumptions

Generated Competitive Intelligence and other reports specific to products in the Apotex
Assisted in product launch preparation
Communicated market intelligence information to the product management team and sales team.

Generated Market Intelligence reports to support product forecasting
Prepared Pipeline overview presentations for the Sales team
Assisted in maintaining accurate and up-to-date product information on the Apotex Website