CRISTINA ESCALANTE
Pembroke Pines,FL
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
16
16
years of professional experience
Work History
Store Manager
Sprouts Farmers Market
06.2020 - Current
- Responsible for overseeing, managing and maximizing entire business operations
- Lead employee engagement initiatives to maximize team member satisfaction and retention.
- Develop and implement training programs for department managers to educate them on leading their teams effectively to provide ultimate customer service.
- Facilitate weekly meetings with team members to gather input on current programs/processes and solicit ideas for future initiatives.
- Manage biannual performance appraisal process for over 100 employees.
- Oversee staffing and training, safety compliance, inventory control and financial functions.
- Promote team collaboration, performance, and efficiency by fostering healthy environments that align with company values and focused on mutual success.
- Analyze operating and financial statements for profitability ratios.
- Identify current and future trends that appeal to consumers.
- Utilize information technology to record sales figures, for data analysis and forward planning.
- Achieve consistent budget targets with optimal expense controls.
- Manage staff of 80+ successfully in fast-paced environment through proactive communication and positive feedback.
- Collaborate with HR and Training and Development team on development of training programs designed to improve communication between managers and their teams.
- Manage department staff to include: interviewing, hiring, training and development, delivering on-time performance appraisals, providing feedback, scheduling, counseling and terminating.
- Collect data and present to business stakeholders as it pertains to personnel reports, margin reports, weekly sales numbers and financial goals.
Human Resource/Marketing Manager
British Swim School
01.2019 - 05.2020
- Launched effective marketing campaigns responsible for 20% of revenue growth within a 6-month period.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Conducted market research to identify new opportunities and target markets.
- Reduced employee turnover by streamlining onboarding procedures, setting new hires up for success with proper training, and implementing employee recognition programs and team building events.
- Applied marketing initiatives to strengthen communications between organization and clients.
- Assess ROI of marketing events and campaigns.
Station Manager
Virgin America
10.2009 - 08.2014
- Managed and lead team of 35+ employees to meet and exceed operational goals within station and company – On Time Performance, Mishandled Baggage Ratio (MBR), Safety, Guest Feedback, Operations Management, Risk Management.
- Launched service initiatives to promote the Virgin America brand (i.e. customer appreciation initiatives, social media marketing engagement strategies).
- Reduced operational risks while organizing data to forecast performance trends.
- Worked closely and managed airport vendors (BCAD, Menzies, SkyTanking, LSG, G2, etc), government officials, and airport authorities.
- Implemented risk management strategies that resulted in 100% pass rate in all FAA and TSA tests conducted.
- Coordinated training and curriculum for multiple stations and new hire classes.
- Handled HR tasks such as payroll, employee relations, investigations, attendance, leave, etc.
- Managed employee performance plans and grievances by conducting quarterly performance reviews or as needed.
Education
Master of Business Administration (MBA) -
Southern New Hampshire University
Manchester01.2018
Bachelor of Business Administration -
Florida International University
Miami01.2007
Skills
- Project Management
- Excellent Written/Verbal Communication
- Presentation Skills
- Training and Development
- Accounting and finance reporting
- Strategic planning
- People management
- Multitasking and organization
- Performance metrics evaluation
LANGUAGES
Spanish Native
English Native
Timeline
Store Manager
Sprouts Farmers Market
06.2020 - Current
Human Resource/Marketing Manager
British Swim School
01.2019 - 05.2020
Station Manager
Virgin America
10.2009 - 08.2014
Master of Business Administration (MBA) -
Southern New Hampshire University
Bachelor of Business Administration -
Florida International University
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