Cristina Guggino
STRATEGIC PARTNERSHIPS & CONTENT EXECUTIVE
New York,NY
Summary
Experienced content leader with 10+ years of experience in business development, content partnerships, and cross-functional team leadership within digital media and entertainment. Proven track record negotiating high-impact deals, optimizing partner value, and aligning creative execution with commercial strategy. Adept at driving win-win collaborations across legal, marketing, product, and finance teams. Passionate about mission-driven content and improving mental health access through digital platforms.
Overview
15
15
years of professional experience
Work History
Director, Unscripted Content & Partnerships
FilmRise
01.2022 - Current
- Lead strategic partnerships and manage third-party content deals, identifying co-production and distribution opportunities aligned with company growth strategy.
- Negotiated and executed multi-platform content agreements, including IP licensing, exclusivity, and multi-year distribution deals across digital and streaming platforms.
- Collaborate cross-functionally with legal, finance, product, and marketing to manage partnership life cycles from due diligence through contract execution and content launch.
- Optimized finance models using tax credits/funding structures, reducing production costs by 66% while scaling premium true crime series.
- Develop GTM strategies for original and licensed content, increasing viewership and monetization across platforms.
Executive in Charge of Development
Weinberger Media
01.2018 - 01.2022
- Scoped and negotiated production partnerships with streamers and broadcasters, including NBCUniversal, resulting in series greenlights.
- Directed creative development for new business pitches and successfully sold multiple projects into production.
- Developed podcast and television IP including Anatomy of Murder and One Deadly Mistake, managing creative, budget, and delivery with partner stakeholders.
- Fostered long-term partnerships with producers, distributors, and platforms to expand branded content and podcast slates.
Supervising Producer (Contract)
NBCUniversal Studios (Oxygen)
01.2019 - 01.2020
- Collaborated with legal, marketing, and production to launch high-profile true crime series for national and global distribution.
- Oversaw complex field production logistics and delivery schedules; integrated analytics and content insights to streamline development.
Various Roles: Coordinating Producer, Associate Producer, Researcher
Weinberger Media
01.2012 - 01.2018
- Delivered 300+ hours of long-running ID series On the Case with Paula Zahn, overseeing team operations, planning, and editorial execution.
- Developed scalable systems for episode development, resulting in consistent annual output of 32+ episodes.
- Spearheaded international versioning strategy and adapted content for global markets.
Marketing & Licensing Coordinator
Radikal Records
01.2010 - 01.2012
- Managed brand and licensing partnerships across North America, supporting digital distribution, music supervision, and radio promotion.
Education
Meditation Teacher Certification -
Nalanda Institute For Contemplative Science
B.A. - undefined
Montclair State University
Montclair, NJSkills
- Strategic Partnerships & Complex Deal Negotiation
- Business Development & Scalable Growth Strategy
- Creative Operations & Global Production Management
- Cross-Functional Leadership in Content Execution
- Content Acquisition, Licensing & Production Oversight
- AI-Integrated Content Strategy & Platform Optimization
Websites
Timeline
Director, Unscripted Content & Partnerships
FilmRise
01.2022 - Current
Supervising Producer (Contract)
NBCUniversal Studios (Oxygen)
01.2019 - 01.2020
Executive in Charge of Development
Weinberger Media
01.2018 - 01.2022
Various Roles: Coordinating Producer, Associate Producer, Researcher
Weinberger Media
01.2012 - 01.2018
Marketing & Licensing Coordinator
Radikal Records
01.2010 - 01.2012
B.A. - undefined
Montclair State University
Meditation Teacher Certification -
Nalanda Institute For Contemplative Science
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