CRM & Automation Platforms: Salesforce, HubSpot, Zendesk, Mailchimp, Constant Contact
CRISTINA GULOTTA
Massapequa
Summary
Dynamic marketing leader with a proven track record of driving growth through innovative digital strategies and data-informed decision making. Known for increasing qualified lead generation, optimizing customer journeys, and revitalizing brand presence across B2B and B2C markets. Adept at leading cross-functional teams, enhancing marketing performance, and delivering measurable ROI through strategic planning and execution.
Overview
18
18
years of professional experience
3
3
Awards
Work History
VICE PRESIDENT OF DIGITAL MARKETING
CENVEO WORLDWIDE LIMITED / HUSKY LABELS LLC
Stamford
05.2023 - 04.2025
- Developed digital marketing strategy, boosting online brand presence and increasing qualified lead generation by thirty-five percent.
- Created multi-channel marketing campaigns to enhance lead conversion and elevate brand visibility.
- Orchestrated comprehensive brand refresh for legacy company, modernizing identity while preserving heritage.
- Managed Salesforce CRM strategy, optimizing pipelines and aligning marketing with sales teams.
- Implemented sales enablement tools and content frameworks to empower sales teams and accelerate buyer journey.
- Leveraged data analytics for decision-making, reducing customer acquisition costs by twenty percent.
- Analyzed performance metrics to enhance campaign ROI and optimize marketing initiatives.
- Cultivated successful client relations, driving revenue growth.
MARKETING MANAGER
REVMAN INTERNATIONAL, INC
New York
01.2020 - 05.2023
- Achieved annual savings of $150K by internalizing social media advertising and influencer marketing.
- Developed partnerships with national brands, managing over 150 active influencer collaborations, boosting brand engagement by 40%.
- Optimized Amazon A+ Content and digital platforms to enhance product visibility by 30%.
- Led cross-functional team across brand management, design, and content strategy, improving operational efficiency by 20%.
- Tracked, analyzed and reported on marketing program results.
- Developed marketing strategies based on corporate objectives and market trends.
- Built relationships with influencers in the industry for increased visibility.
- Analyzed market trends to identify potential opportunities for growth.
- Managed social media presence and directed programs to improve social media reputation and recognition.
MARKETING MANAGER
CITATION CLINICAL LABELS, LLC
Hauppauge
07.2016 - 01.2020
- Increased website traffic by 45% through strategic digital branding and PR initiatives.
- Executed trade show strategies that boosted brand engagement and client acquisition, resulting in 30% growth in new client accounts.
- Managed the design and production of promotional materials, such as websites and brochures.
- Tracked, analyzed and reported on marketing program results.
- Developed marketing strategies based on corporate objectives and market trends.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Developed and implemented marketing strategies to increase brand awareness and sales.
DIRECTOR OF MARKETING | CONTRACT
HUDSON REAL ESTATE
New York
05.2014 - 11.2014
- Established full-service marketing department, enhancing lead generation by 35% through brand development and asset creation.
- Hired and trained marketing team, implementing reporting structures and sales materials to boost productivity by 25%.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
- Instituted marketing automation tools and processes to increase efficiency and personalize customer communications.
- Established KPIs and reporting systems to measure marketing effectiveness and ROI.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Monitored competitors' activities to stay ahead in the market.
MARKETING COORDINATOR
SOLO, US LUGGAGE
Hauppauge
05.2012 - 05.2014
- Designed and executed marketing campaigns, increasing in-store and online brand visibility, leading to a 20% revenue boost.
- Led trade show planning and execution, optimizing product launches and sales support, contributing to a 25% growth in B2B partnerships.
- Facilitated internal communication to ensure alignment on marketing objectives and strategies.
- Negotiated with vendors and media outlets to secure advantageous pricing and placements.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Coordinated and executed promotional events, ensuring alignment with overall marketing objectives.
- Managed relationships with external vendors to ensure successful completion of projects within budget constraints.
- Delivered marketing strategy updates to upper-level management.
- Organized and maintained a marketing calendar to ensure timely execution of campaigns and initiatives.
Education
Master of Arts - INTERACTIVE MEDIA
C.W. Post (LIU)
Old Westbury, NY01.2012
Bachelor of Arts - CONCENTRATION IN MARKETING
C.W. Post (LIU)
Old Westbury, NY01.2008
Skills
- Marketing Strategy and Planning
- Brand Development and Positioning
- Team Leadership and Development
- Go-to-Market (GTM) Strategy
- Cross-functional collaboration
- Marketing Analytics and ROI Measurement
- Data-driven decision making
- Customer Journey Mapping and Optimization
- Performance Metrics and KPI Tracking
- Forecasting and Budget Management
- Digital Marketing (SEO, Paid, Email, Social)
- CRM and Marketing Automation (Salesforce, HubSpot)
- eCommerce and Amazon Strategy
- Lead generation and funnel optimization
- Partnership & Influencer Marketing
Certification
INDUCTEE, Marquis Who’s Who in America (2023) – Recognized for outstanding career achievement, leadership in digital marketing, and contributions to brand innovation and strategic growth.
40 UNDER 40, Long Island Business News (2020)
LLS Leadership Award, Leukemia & Lymphoma Society (2019)
References
References available upon request.
Accomplishments
- Developed and executed a digital transformation strategy, increasing qualified leads by 35% across targeted verticals
- Optimized lead generation targeting for digital ad campaigns, driving $9 million in new business within the first year
- Led a full-scale brand modernization for a 100+ year-old company, improving brand perception and customer trust
- Implemented Salesforce CRM workflows and lead scoring, streamlining handoffs between marketing and sales
- Reduced customer acquisition cost by 20% through performance-based optimization and channel efficiency
- Launched integrated, multi-channel campaigns that increased engagement by 25% year-over-year
- Introduced sales enablement tools and processes that accelerated deal velocity and improved team alignment
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
HybridRemoteImportant To Me
Work-life balanceWork from home optionCompany CultureSoftware
Marketing & Analytics: Google Analytics, Google Ads Manager, Meta Ads Manager, SEO Tools (eg, SEMrush, Moz), UTM tracking
Creative & Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva
ECommerce & CMS Platforms: Amazon Seller Central (A Content), Magento, WordPress, Shopify, Google Sites
Project & Team Management: ClickUp, Mondaycom, Microsoft Teams, Trello
Scheduling & Social Media Management: Hootsuite, Later, Canva
Office & Collaboration Suites: Microsoft Office (Word, Excel, PowerPoint, OneNote), Google Workspace (Docs, Sheets, Slides, Gmail)
Languages
English
Native language
Portuguese
Intermediate (B1)
B1
Interests
Entrepreneurship & Small Business Growth (Founder, The Wick Wax, LLC)
Community Volunteering & Nonprofit Support
Rescue Animal Foster & Pet Advocacy
Upcycling & Furniture Restoration (Creative DIY Projects)
Children's Book Writing & Illustration
Wellness & Herbal Nutrition
Mentorship & Women in Leadership Initiatives
Websites
Quote
The person who says it cannot be done should not interrupt the person who is doing it.
Chinese proverb
Timeline
VICE PRESIDENT OF DIGITAL MARKETING
CENVEO WORLDWIDE LIMITED / HUSKY LABELS LLC
05.2023 - 04.2025
MARKETING MANAGER
REVMAN INTERNATIONAL, INC
01.2020 - 05.2023
MARKETING MANAGER
CITATION CLINICAL LABELS, LLC
07.2016 - 01.2020
DIRECTOR OF MARKETING | CONTRACT
HUDSON REAL ESTATE
05.2014 - 11.2014
MARKETING COORDINATOR
SOLO, US LUGGAGE
05.2012 - 05.2014
Master of Arts - INTERACTIVE MEDIA
C.W. Post (LIU)
Bachelor of Arts - CONCENTRATION IN MARKETING
C.W. Post (LIU)
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