Cristina Johnson
Houston
Summary
Dynamic Senior Marketing Executive with a proven history of driving $1.5B in revenue across diverse industries through strategic brand development and omni-channel marketing campaigns. Expertise in budget management and team leadership has fostered key partnerships and increased executive visibility, leading to impactful results in competitive markets. Aiming to leverage this extensive experience in a challenging new role that prioritizes innovation and growth.
Overview
17
17
years of professional experience
Work History
Senior Marketing Manager – Home-Based Care
Evernorth Health Services
Houston
05.2022 - Current
- Launched and scaled a Home-Based Care brand—developed end-to-end marketing strategy, value proposition, messaging, and both B2B and B2C web platforms.
- Managed a $1M marketing budget to deliver $1.5B in revenue.
- Secured 3 new strategic partnerships with national health systems within 18 months.
- Led a team of marketers to execute omni-channel campaigns targeting health plans and C-suite buyers.
- Drove executive visibility by increasing speaking engagements by 800%, from 1 to 8 annually.
- Built a standardized event strategy used across 12+ national conferences annually.
Regional Field Marketing Manager
Cigna
Houston
10.2018 - 05.2022
- Developed and executed 30+ regional campaigns, increasing community engagement by 25%.
- Launched the Cigna Just Flow Program and Wellness Room, serving over 2,000 youth annually with wellness resources.
- Managed sponsorships with sports teams (Houston Texans, Houston Dynamo and Dash) and citywide events to enhance brand visibility and affinity.
- Created a regional DEI strategy aligned with enterprise objectives, increasing grassroots impact by 40%.
Channel Marketing Director
Nationwide
Columbus
05.2017 - 10.2018
- Spearheaded national marketing for WFG distribution network, generating $250M in revenue.
- Boosted advisor productivity by 35% through strategic enablement and lead-gen tools.
- Streamlined marketing operations through automation, resulting in a 15% improvement in sales-qualified lead volume.
Affinity Marketing Lead
Nationwide
Columbus
05.2014 - 05.2017
- Led targeted engagement across 65+ affinity partners in lifestyle, sports, and outdoor verticals.
- Delivered 9.7M+ impressions through strategic co-branded partnerships with NASCAR and B.A.S.S.
Direct Marketing Specialist
Enterprise Holdings
St. Louis
05.2008 - 05.2014
- Managed integrated campaigns for USAA, Costco, and Mazda—improving partner activation by 30%.
- Streamlined campaign operations through early adoption of marketing automation tools.
Education
M.S. - Marketing & Communication
Franklin University
Columbus01.2017
B.A. - Interdisciplinary Studies; Minor in Business Administration
University of Missouri – Columbia
Columbia01.2006
Skills
- Strategic Brand Development & Positioning
- Multicultural & Community-Based Marketing
- Integrated Campaigns
- Budget & ROI Management ($1M–$10M)
- C-Suite Engagement
- Digital Transformation
- Event Strategy
- Team Leadership
Certifications And Leadership
- Marketing Engagement Committee, The Cigna Group, 2023–Present, Led training strategy, launched onboarding, and developed leadership coffee chat series.
- DEI in the Workplace, University of South Florida, 2021
- Top 50 Black Professionals & Entrepreneurs Honoree, D-Mars, 2021
- AWARE ERG Lead, Nationwide HQ, 2015–2017, Managed 200+ member DEI group; launched financial literacy and volunteer initiatives.
Timeline
Senior Marketing Manager – Home-Based Care
Evernorth Health Services
05.2022 - Current
Regional Field Marketing Manager
Cigna
10.2018 - 05.2022
Channel Marketing Director
Nationwide
05.2017 - 10.2018
Affinity Marketing Lead
Nationwide
05.2014 - 05.2017
Direct Marketing Specialist
Enterprise Holdings
05.2008 - 05.2014
M.S. - Marketing & Communication
Franklin University
B.A. - Interdisciplinary Studies; Minor in Business Administration
University of Missouri – Columbia
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