Hi, I’m
Cristina Medina-Diaz
Miami,FL
Summary
- To obtain a challenging position in the creative art department of a dynamic organization that will allow me to utilize my skills, knowledge, professional experience marketing, customer service and oversight skills with more than 27 years of experience. Highly effective and comfortable working with people at all levels in organization.
Overview
26
years of professional experience
Work History
Compose Solutions
Graphic and Marketing Owner
01.2018 - Current
Job overview
- Building a brand identity is a multi-disciplinary strategic effort, and every element needs to support the overall message and business goals . It can include a company's name, logo, and design; its style the look and composition of its products; and social media presence.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Implemented marketing strategies to increase brand awareness and attract new customers.
One White Orchid
Salesperson, Home Staging
10.2020 - 05.2023
Job overview
- Home staging preparation of a private residence for Estate Sale.
- The goal of staging is to make a space appealing and comfortable, to the consumer, creating a need for their well-being.
- Developed relationships with clients for increased loyalty and repeat business.
- Expanded customer base through targeted prospecting and networking efforts.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
International Global Business LLC
Director of Marketing and Advertising
01.2002 - 01.2018
Job overview
- Increased brand awareness by developing and executing comprehensive marketing strategies.
- Led advertising campaigns for successful product launches, resulting in increased sales and market share.
- Managed a team of marketing professionals, fostering collaboration and driving performance to achieve company goals.
- Collaborated with cross-functional teams to develop integrated marketing plans that aligned with business objectives.
Museum Of Fine Arts Boston
Volunteer Programs Assistants
01.2001 - 09.2001
Job overview
- The MFA was a program vibrant and engaging environment to develop leadership skills program where I learned about the museum professions.
- I provided valuable assistance to the Museum, where I explored focused events Museum's global collections and guiding for visitors.
Young & Rubicam (JMC / Y&R)
Art Director
03.1999 - 11.2000
Job overview
- Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
- Enhanced overall design quality by mentoring junior designers and providing constructive feedback on their work.
- Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
- Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
Saatchi & Saatchi / AW Nazca
Junior Art Director
04.1998 - 01.1999
Job overview
- Improved creative output by collaborating with copywriters and graphic designers on various projects.
- Developed visually compelling campaigns for clients, resulting in increased brand recognition and engagement.
- Streamlined workflow processes, enhancing team efficiency and project completion rates.
- Presented concept pitches to clients, securing approval for multiple high-profile campaigns.
Education
School of Museum of Fine ArtsBoston, MA
Bachelor of Arts from Graphic Design Degree
2001
Instituto De Diseño De CaracasCaracas, Venezuela
Associate of Arts from Arts in Graphic Design Degree
1996
Skills
- Branding Specialist
- Regulatory Compliance, Budget Administration, Administrative Oversight, Business Management, Advertising and Commercial Operations, Small Business Operations, Client Service, Negotiation, Customer Relations, Relationship Building, Marketing, Cost Reduction
- Director of Photography
- Development Brochure / Catalog / Magazine Layout
- Software: Adobe: Photoshop, Illustrator, InDesign Microsoft Windows
- Quality Control
- Creative Thinking
- Problem Solving
Additional Information
Second Finalist at New York Festival
New York, U.S.A.
2000
Third Finalist Public Service Award
Advertisers National Association (ANDA)
Caracas, Venezuela
2000
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Salesperson, Home Staging
One White Orchid
10.2020 - 05.2023
Graphic and Marketing Owner
Compose Solutions
01.2018 - Current
Director of Marketing and Advertising
International Global Business LLC
01.2002 - 01.2018
Volunteer Programs Assistants
Museum Of Fine Arts Boston
01.2001 - 09.2001
Art Director
Young & Rubicam (JMC / Y&R)
03.1999 - 11.2000
Junior Art Director
Saatchi & Saatchi / AW Nazca
04.1998 - 01.1999
School of Museum of Fine Arts
Bachelor of Arts from Graphic Design Degree
Instituto De Diseño De Caracas
Associate of Arts from Arts in Graphic Design Degree