Cristina Walls
Nashville,TN
Summary
Highly passionate digital marketing professional looking to delve into the music industry. 3+ years of experience in digital marketing, client services, campaign development and execution, Social Media Management, Research, Project Management, and Branding. Experienced in fast-paced environments and adaptable to last-minute changes. Thrives under pressure and consistently earns high marks for work quality and speed.
Overview
6
6
years of professional experience
Work History
Account Manager
Critical Mass
Franklin, USA
10.2024 - Current
- Manage client advertising campaign site integration to reach target audiences to deliver overall annual services revenues exceeding $7M
- Successfully managed a team of 7 for a high-profile sports partnership campaign while maintaining confidentiality prior to launch
- Lead and organize 4 weekly internal and client status meetings with remote or decentralized teams to prioritize workload and ensure timing of client deliverables and key initiatives
- Mange a team of two members on a day-to-day basis to prioritize tasks to align to business needs
Account Coordinator
Critical Mass
Franklin, USA
03.2022 - Current
- Provide day-to-day client facing account management services including project intake, brief ownership, presentations, budget management, and brand management
- Owned and oversaw 3 individual tracks of work simultaneously, each with their own timelines, deliverables and stakeholders
- Manage website development, including large-scale design, build-out, and maintenance, collaborating with strategists, data analysts, and media partners for ongoing test-and-learn environments
- Monitor and manage project budgets to ensure efficient use of resources
Client Services Intern
Critical Mass
Remote
09.2021 - 03.2022
- Supported the Platform Content Support team by efficiently managing high-priority client requests under strict deadlines.
- Introduced a new request intake process for the Platform Content Support team that resulted in a 25% reduction in request turnaround time.
- Ensured agency quality and consistency by reviewing marketing materials to ensure that the content aligned with the client's requests and messaging.
- Communicated daily with internal and external stakeholders to build and maintain client-agency relationships.
Marketing Intern
Lotus Music Festival
Bloomington, USA
05.2019 - 07.2019
- Developed and executed social media campaigns to meet organizational goals of increasing festival attendance of a segmented audience by a 40% growth
- Managed 4 digital media channels and developed and executed social media campaigns
- Coordinated and tracked event information and assets for use in strategic marketing activities including event details, descriptions, photos, sponsorship information
- Communicated to build and maintain external partnerships with Artists and their team.
Education
Bachelor of Science - Arts Management, Marketing
O'Neill School of Public and Environmental Affairs (SPEA)
Bloomington, IN05.2021
Skills
- Creative problem-solving
- Excellent verbal and written communication
- Strong work ethic
- Ability to work under pressure
- Leadership
- Collaborative
- Attention to detail
- Excellent organizational skills
- Customer service
- Digital Advertising
- Time management
- Microsoft Suite, Powerpoint
- Microsoft Suite, Excel
- Adobe Creative Cloud
References
References available upon request.
Timeline
Account Manager
Critical Mass
10.2024 - Current
Account Coordinator
Critical Mass
03.2022 - Current
Client Services Intern
Critical Mass
09.2021 - 03.2022
Marketing Intern
Lotus Music Festival
05.2019 - 07.2019
Bachelor of Science - Arts Management, Marketing
O'Neill School of Public and Environmental Affairs (SPEA)
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