Cristina Zapata
Chicago,IL
Summary
I’m a marketing and social media professional with a genuine love for fashion and creating meaningful, personal experiences, both online and in person. I’ve built a strong track record of growing brands, boosting engagement, and leading influencer collaborations, but what I love most is connecting with people. Whether it’s through content or face-to-face interactions, I know how to make others feel seen and welcomed. I’m approachable, dynamic, and I love being part of a team. I truly enjoy building relationships, listening to what people need, and making sure every customer walks away feeling great about their experience.
Overview
3
3
years of professional experience
Work History
Sales Associate
Agua Bendita
Miami, FL
01.2022 - 01.2023
- Delivered personalized styling and wardrobe advice to a diverse clientele, creating memorable shopping experiences tailored to their needs.
- Maintained extensive knowledge of seasonal collections and product details, driving sales, and building customer trust.
- Curated in-store fashion merchandising to reflect brand aesthetics, boosting foot traffic, and engagement.
- Created complete outfit options to complement swimwear, customizing looks for special events, vacations, or individual style preferences.
- Established strong client relationships through attentive service and consistent follow-up, enhancing customer satisfaction and retention.
Social Media Manager
Las Fuentes Restaurant
Chicago, IL
02.2025 - Current
- Execute bilingual social media strategies to enhance brand visibility across Instagram, TikTok, and Facebook for three restaurant locations.
- Create engaging content, including Reels, stories, and static posts, driving increased store visits and delivery orders.
- Collaborate with chefs, managers, and influencers to develop content shoots and seasonal campaigns that reflect an authentic Mexican identity.
- Coordinate logistics for photoshoots and promotional activities involving multiple stakeholders.
Social Media and Influencer Marketing Specialist
Zapwater Communications
Chicago, IL
01.2024 - 01.2025
- Leveraged analytics tools to monitor and refine social media strategies, ensuring measurable campaign success.
- Spearheaded engaging content campaigns across TikTok, Facebook, and Instagram for various clients.
- Achieved an 80% increase in engagement and follower growth within two months for five clients.
- Cultivated authentic relationships with influencers to amplify client brands and enhance community resonance.
- Designed and maintained tailored content calendars aligned with each client’s brand identity.
- Collaborated with clients to ensure marketing objectives remained central to all campaigns.
Social Media Manager
A zoo to you
01.2023 - 01.2024
- Kept up-to-date with emerging trends in the zoo industry, integrating creativity and relevance into content strategies to engage diverse audiences effectively.
- Managed social media content strategies, including influencer partnerships and collaborations, resulting in a 30% boost in campaign reach and engagement.
- Designed, edited, and maintained customized content calendars that aligned with brand objectives, ensuring consistency and a 25% improvement in content scheduling efficiency.
Graduate Communications Assistant
Roosevelt University
Chicago
01.2023 - 01.2024
- Designed and implemented an Instagram content calendar, creating visually engaging posts and stories that boosted platform engagement by 45%.
- Conducted in-depth trend analysis and tracking to ensure content remained relevant, leading to a 30% increase in audience interaction and alignment with emerging interests.
- Authored informative and educational articles tailored to audience needs, enhancing division visibility and fostering greater community engagement.
- Revitalized newsletter templates with modern, audience-focused designs, resulting in a 25% increase in open rates and click-throughs.
- Built and nurtured meaningful relationships with students via targeted social media strategies, driving a 40% uptick in event attendance and participation.
Education
M.D. - Marketing
Roosevelt University
Chicago05-2024
Bachelor Degree - Mass Communication
Eafit University
Medellin, Col12-2020
Skills
- Sales and marketing
- Upselling strategies
- Client relationship building
- Fashion trend awareness
- Fashion knowledge
- Market research
- Customer service
- Product knowledge
- Social media marketing
- Communication skills
- Problem-solving
- Styling expertise
- Social media strategy
- Content creation
- Analytics monitoring
- Trend analysis
- Visual storytelling
- Relationship building
- Creative thinking
- Time management
- Brand development
- Cross-promotion
- Brand collaboration
- Social listening
Languages
English - Fluent, Spanish - Native Speaker, Italian - Conversational, Portuguese - Conversational
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Italian
Elementary
Portuguese
Elementary
Timeline
Social Media Manager
Las Fuentes Restaurant
02.2025 - Current
Social Media and Influencer Marketing Specialist
Zapwater Communications
01.2024 - 01.2025
Social Media Manager
A zoo to you
01.2023 - 01.2024
Graduate Communications Assistant
Roosevelt University
01.2023 - 01.2024
Sales Associate
Agua Bendita
01.2022 - 01.2023
M.D. - Marketing
Roosevelt University
Bachelor Degree - Mass Communication
Eafit University
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