CRISTIN BEVERLEY
Senior Director, Strategy
Austin,Texas
Summary
Dynamic and accomplished leader with 8 years of experience managing and handling sophisticated needs of enterprise clients. A growth-focused thought leader with expertise spanning PPC Management, client integration, contract negotiation, search optimization, strategic planning, market research, budget management, and more.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
SENIOR DIRECTOR, STRATEGY
ADLUCENT
AUSTIN, TX
08.2021 - Current
- Led initiative to reinvent go to market strategy and RFP process that increased close rate for new clients by approximately 30%
- Built cross-channel client stories that influenced agency position and services, and allowed us to expand our offerings to include tech, strategy, and full-funnel tactics, increasing new client revenue by an average of 15%
- Engaged with client services teams to understand client pain points and built plan to address, improving retention rate by 11% quarter over quarter
- Proposed and rolled out an organizational evolution to better utilize resources, which increased agency effective hourly rate and improved overall profitability
- Partnered with internal teams to build systems to evaluate performance, client satisfaction, and identify business needs
- Worked with engine partners to adopt new betas, solutions, and build best practices around new campaign types and improved partner relationships overall
- Evaluated service contracts and collaborated with legal counsel on a new SOW that ultimately created better outcomes and improved client management
ACCOUNT DIRECTOR
ADLUCENT
AUSTIN, TX
08.2019 - 08.2021
- Oversaw $500M+ revenue per year for enterprise level clients and a team of 25
- Supported sales operations for RFPs for prospective clients by leading strategic direction and opportunities, and was a key part of closing 4 new enterprise clients
- Worked with team on annual projections and planning for clients, and increased budgets by an average of 10-15% per year
- Drove new business initiatives to support best practices and improve operational efficiency, including an evolution of our campaign buildout process that reduced build time
- Negotiated renewals and new contracts by revising terms to maximize opportunity for the client and agency, closing an average of 2 upsells per year per client owned
- Led hiring for the client services organization and proposed changes to hiring process that improved recruitment outcomes
ACCOUNT SUPERVISOR
ADLUCENT
AUSTIN, TX
08.2016 - 08.2019
- Oversaw over $100 million per year in client revenue
- Generated and present quarterly business reviews
- Participated in sales audits and discovery calls for prospective clients
- Pitched and closed new service proposals to existing clients
- Managed integrations of new clients and services, including Facebook, Pinterest, YouTube, PPC, and Amazon
- Achieved 10-15% YoY growth for 6 different retail clients
- Maintained relationships with search engine reps to maximize campaign effectiveness
- Evaluated digital marketing trends for incorporation into client strategy
SEARCH ENGINE MARKETING MANAGER
SOFTWARE ADVICE
AUSTIN, TX
05.2016 - 08.2016
- Analyzed search and display audiences based on marketing trends and campaign performance
- Directed revenue, spend, and traffic to achieve quarterly goals
- Identified and implemented best practices for experimental design in search marketing
ACCOUNT MANAGER
ADLUCENT
AUSTIN, TX
01.2015 - 05.2016
- Improved CTR by 10% for brand ads by rolling out new ad copy for major enterprise client
- Tested and launched company-wide best practices using Google ad customizers
- Proposed solution to fetch URLs after redirects, significantly reducing time to re- launch after a website change
- Optimized keyword coverage, keyword bids, account structure, and ad copy
MARKETING CONSULTANT
BELL PARTNERS
AUSTIN, TX
02.2012 - 07.2014
- Acted as primary sales consultant for new rental community with highest close rate of the region
- Managed social media and search efforts to create awareness for the property
- Owned contract and renewal process for new and prospective residents
Education
BACHELOR OF BUSINESS ADMINISTRATION (B.B.A) - DIGITAL MEDIA
St. Edward's University
Austin, TX 01.2012 - 05.2014
Skills
Team Building and Motivation
Accomplishments
- Awesome at Adlucent in 2021,an annual award that recognizes 1 person who exemplifies Adlucent's core values and outperforms in their role
- Marketing Exchange Program:1 of 3 individuals company-wide selected to participate in a marketing exchange program and lead collaboration between agencies
Timeline
SENIOR DIRECTOR, STRATEGY
ADLUCENT
08.2021 - Current
ACCOUNT DIRECTOR
ADLUCENT
08.2019 - 08.2021
ACCOUNT SUPERVISOR
ADLUCENT
08.2016 - 08.2019
SEARCH ENGINE MARKETING MANAGER
SOFTWARE ADVICE
05.2016 - 08.2016
ACCOUNT MANAGER
ADLUCENT
01.2015 - 05.2016
MARKETING CONSULTANT
BELL PARTNERS
02.2012 - 07.2014
BACHELOR OF BUSINESS ADMINISTRATION (B.B.A) - DIGITAL MEDIA
St. Edward's University
01.2012 - 05.2014
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