Cristine Funke
Jeffersonville,PA
Summary
A results-driven leader with a proven track record of success in the healthcare, non-profit, and publishing industries. Proven expertise in integrated digital marketing, revenue generation, and communications.
Overview
18
18
years of professional experience
Work History
Sales Manager, Corporate Relations
Radiological Society of North America
03.2024 - 10.2024
- Successfully doubled year over-year revenue for market insight reports through a strategic focus on client engagement, innovative sales approaches, and a deep understanding of market trends
- Drove sales growth by effectively managing client relationships and identifying new business opportunities
- Collaborated closely with product development and marketing teams to enhance report offerings, ensuring they met evolving client needs and market demands
- Teamed up with marketing to develop impactful marketing campaigns that resonated with vendors and clinicians, significantly boosting engagement and lead generation
Associate Publisher
Applied Radiology & Applied Radiation Oncology
10.2019 - 08.2023
- Played pivotal role in all aspects of publishing operations, leveraging extensive industry experience to ensure the publication's success
- Responsibilities included revenue generation, digital marketing, editorial oversight, and social media engagement
- Developed and implemented strategies to achieve and surpass revenue targets
- Managed advertising sales, cultivated client relationships, and fostered strategic partnerships to drive financial growth
- Led digital marketing initiatives to enhance online presence
- Optimized the website, implemented SEO strategies, and developed content marketing campaigns to expand reach
- Collaborated with the editorial board and team to ensure timely, high-quality content aligned with publication objectives and standards
- Provided editorial recommendations focused on topics relevant to medical imaging professionals, such as advancements in imaging technology, best practices, and industry trends
- Developed and executed social media strategies to amplify online presence and engagement
Senior Media Planner
SIEMENS HEALTHINEERS
09.2014 - 10.2018
- Responsible for developing and executing online and offline media campaigns for the global Siemens Healthcare portfolio –across diagnostic and therapeutic imaging, laboratory diagnostics, molecular medicine, digital health, point of care, and enterprise services– supporting the strategies and initiatives to build Siemens Healthcare brand and product affinity and preference in the global market
- Oversaw project execution, which included integrated sponsorships and content creation across digital, social, print, live events, and other emerging interactive platforms
- Assisted and guided the marketing, communications, and sales teams in understanding the needs, expectations, and both rational and emotional mindsets of their target audience, emphasizing the importance of centering the audience in all strategies and communications
- Continuously assessed data, reported on performance metrics, and delivered actionable insights to enhance campaign KPIs
- Collaborated with cross-functional teams (marketing, communications, creative services, sales, paid search, social media, analytics, etc.) to manage and ensure the successful delivery of cohesive, integrated campaigns
Sales and Marketing Director
Applied Radiology & Applied Radiation Oncology
02.2007 - 09.2014
- Consistently exceeded annual sales goals of over $1 million
- Achieved an impressive 50% growth in print, online, and multimedia sales over a four-year period
- Identified and nurtured key strategic accounts and new opportunities within targeted business sectors.
- Established and actively managed relationships with both new and existing high-profile accounts to enhance volume and customer loyalty
- Developed and strengthened partnerships with advertising agencies, paying careful attention to client needs
- Collaborated with physicians and advertisers to design and execute video forums, live meetings, CME events and journal supplements
Education
Certified in Magnetic Resonance Imaging - undefined
RICHBORO MRI
he RSThe RSNA Imaging AI Foundational Certificate
Certified as a Registered Radiological Technologist - ARRT
DOYLESTOWN HOSPITAL SCHOOL OF RADIOLOGIC SCIENCE
Associate of Science - Radiology
Widener University
Chester, PASkills
- Content Creation
- Social Media Management
- Web Content Management
- Analytics and Reporting
- Project Management
- Medical Imaging/AI
- Digital Marketing Strategy
- B2B Publishing
Timeline
Sales Manager, Corporate Relations
Radiological Society of North America
03.2024 - 10.2024
Associate Publisher
Applied Radiology & Applied Radiation Oncology
10.2019 - 08.2023
Senior Media Planner
SIEMENS HEALTHINEERS
09.2014 - 10.2018
Sales and Marketing Director
Applied Radiology & Applied Radiation Oncology
02.2007 - 09.2014
Certified in Magnetic Resonance Imaging - undefined
RICHBORO MRI
he RSThe RSNA Imaging AI Foundational Certificate
Certified as a Registered Radiological Technologist - ARRT
DOYLESTOWN HOSPITAL SCHOOL OF RADIOLOGIC SCIENCE
Associate of Science - Radiology
Widener University
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