Cristine T. Ferguson

• Acute and Ambulatory Care
• Joined this health tech start-up as part of their newly formed acute and ambulatory team to manage all aspects of strategic partnerships including acquisition, development, and growth
• This consists of maintaining relationships with varied types of players in this space including electronic health record providers, device companies, care delivery organizations, and wound care program management firms
• Launched previously formed, but not yet active partnerships resulting in over $500K in new business in less than 6 months
• Conducted presentations and product demonstrations with decision-makers across healthcare organizations from front-line care providers to C-suite leadership
• Executed strategic new partnerships with organizations resulting estimated TAM of over $20M.

• Accepted this challenging role to gain experience in healthcare mergers and acquisitions
• Worked to develop and maintain relationships with physicians, physician groups, hospitals, and healthcare systems to develop surgery center partnerships
• Provided support in numerous deal discussions ranging in annual financial impact from $500K to $10M
• Worked with hospitals and health systems nationwide to develop and execute plans to expand their ambulatory care footprint
• Maintained communication and strengthened relationships with cross-functional teams for organizational success
• Created and presented client-facing materials including financial illustrations.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
• Negotiated, prepared, and signed contracts with clients
• Compiled product and customer data to generate informed profit projections
• Established and maintained highly effective relationships with clients and industry partners to drive growth
• Implemented innovative business development strategies to increase customer base and expand market share
• Negotiated client contracts and agreements to cultivate profitable business transactions
• Translated customer needs into solution requirements using powerful value propositions and negotiation skills

• Assumed this role in January 2020 directing business development and marketing outreach activities
• Created development plans for new programs as well as enhancement plans for existing programs
• Managed direct reports and additional indirect reports that included outside sales
• Created pre-launch plan and led all efforts for new Christ-Centered program: Steps of Faith
• Directed redesigning of all B2B and B2C marketing collateral and campaigns
• Worked directly with outside agencies to reorganize and redesign company website, SEO, and SEM initiatives
• Formulated innovative programming to adapt to COVID-19 quarantine challenges
• Redesigned and implemented outside sales structure and team

Various roles as described below

• Promoted rapidly and finally held a dual leadership role as CSO at Shelby Baptist, in, and as the Interim CSO at Brookwood Baptist Medical Center in Birmingham, AL
• In charge of two Directors with additional in-direct reports; accountable for annual budget and P&L
• Oversaw interviewing, hiring, training and staff development; assisted with interviewing candidates for Sr
• Leadership roles
• Conceptualized, developed, and implemented creative initiatives to change the company’s culture and improve overall employee morale
• Responsibilities in the various roles with Tenet Healthcare included:
• Grew the volumes of various medical centers and overall market share; tasked with developing detailed short and long-term business plans
• Developed and executed strategic programs and outreach efforts to advance the company’s reputation in the marketplace
• Increased EBITDA from $16M in 2016 to $24M in 2018 for Shelby Baptist Medical Center
• Led initiative to improve physician satisfaction; NPS increased by 115% from 32 to 68 in one year at Shelby Baptist
• Championed proactive efforts to establish and grow key community partnerships
• Spearheaded the collaboration on growth initiatives between facility and market leadership; worked directly with the
• C-suite leadership of Brookwood, Princeton, Citizens, Shelby, and Walker
• Led the integration of the Physician Relationship Manager program (post-merger)
• Directed the team’s contribution to the organization’s $80M+ in EBITDA for FY’16
• Aided in the addition of 300+ legacy Brookwood Physicians to the new organization’s ACO
• Administered several new initiatives such as the successful launch of The Transfer Center and the rollout of a low dose CT lung cancer screening program, expanding access to care throughout the region
• Led Physician recruitment efforts for the hospital and helped completely rebuild the Hospitalist program
• Designed a strategic outreach plan for the growing CyberKnife program and increased volumes YOY
• Assisted in the development of annual business plans with the Chief Development Officer.

• Built a retail ink and toner replacement franchise from scratch and led day-to-day operations as the GM; recruited, hired, and trained all staff
• Accountable for short and long-term strategic planning, marketing, advertising, accounting, sales, customer service, and supply chain management
• Spearheaded new customer acquisition and retention efforts; grew revenue to $350K annually YOY
• Led hands-on technical and operations training for staff daily; directed and motivated staff to provide exceptional unmatched customer service with the highest level of integrity and professionalism
• Sought out potential buyers and successfully sold the business for a profit.

• Valued for previous contributions and expertise as a former Team Leader led to being hired back on to focus on developing existing accounts and closing new business in the greater Birmingham, AL market
• Ranked in the top 25% of all Sales Reps in the division within 18 months of start date
• Helped launch a new brand of oral contraceptive to the greater Birmingham market
• Organized and conducted various medical education events with local OBGYN Physicians
• Instrumental in growing the market share of Lo Loestrin franchise by 15% over baseline.