Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Additional Information
Timeline
Generic

CHANEL R. SCOTT

Summary

Proven leader in strategic partnerships at JP Morgan Chase, adept in data-driven decision-making and fostering growth strategies. Excelled in enhancing brand awareness and revenue generation, achieving significant compliance and integration milestones. Skilled in problem-solving and performance tracking, consistently delivering impactful results through effective cross-functional collaboration and innovative risk management approaches.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Governance & Controls, Strategic Partnerships

JP Morgan Chase
02.2021 - Current
  • Achieved seamless integration of acquisitions by overseeing due diligence activities related to governance matters.
  • Defined performance indicators and quality metrics to maintain compliance with governing policies, standards and adoption requirements.
  • Collaborated with cross-functional teams to develop governance-related training programs, raising awareness on critical issues.
  • Developed risk management strategies for improved organizational stability and security.
  • Assisted in developing ethical guidelines for employees while fostering a culture of accountability throughout the organization.
  • Ensured regulatory compliance, proactively identifying areas of potential risk and taking corrective actions.
  • Built cross-functional relationships to support organizational change.
  • Enhanced governance frameworks by implementing robust policies and procedures.
  • Established and executed governance implementation roadmap.
  • Managed a team of professionals responsible for executing various aspects of the organization''s governance activities efficiently and effectively.
  • Supported strategic planning efforts by providing insights into relevant risks, opportunities, and compliance requirements.

Digital / Email Marketing Manager

Herff Jones // Varsity Brands
09.2019 - 12.2020
  • Supported organizational growth by identifying new market opportunities and strategizing on how to effectively reach these audiences via email campaigns.
  • Enhanced subscriber growth, creating compelling incentives for sign-ups and promoting the mailing list across multiple channels.
  • Maximized customer retention, implementing a comprehensive re-engagement strategy for inactive subscribers.
  • Boosted click-through rates, developing engaging calls-to-action and visually appealing templates.
  • Increased email open rates by designing attention-grabbing subject lines and personalized content.
  • Collaborated with designers to produce visually stunning email creatives that captivated audiences and supported branding efforts.
  • Provided ongoing training and support to junior team members to foster growth within the organization while maintaining high-quality work standards.
  • Increased brand awareness through strategically timed newsletters featuring company updates, product launches, and industry news.
  • Improved sales conversions with carefully crafted promotional emails that highlighted customer benefits and product value.
  • Analyzed campaign performance data to identify trends and make data-driven optimizations for future initiatives.

Digital Marketing Execution Lead

JP Morgan Chase
08.2018 - 09.2019
  • Managed total lifecycle of digital initiatives incl. all aspects of development, fulfillment, deployment and implementation of marketing strategies; Primarily focused on email marketing deployment, but responsibilities include website development for Chase.com secure and public content, landing pages, microsites, etc.
  • Served as SME for all things digital marketing (w/ strong focus on email marketing*) while adhering to and promoting existing quality controls across all lines of business; Ensured quality execution of multiple global-scale marketing campaigns simultaneously w/ attention to legal/regulatory requirements. Led all project meetings to establish structure, provide guidance, ensure accurate/timely milestone achievements; Coordinated multiple deliverables across numerous processes within each unique campaign

Marketing Database Deployment Analyst / Email List

PMA
07.2017 - 03.2018
  • Developed customized deployment plans to ensure smooth transitions during software rollouts.
  • Analyzed performance metrics to identify areas for improvement within the deployment process, leading to continuous optimization efforts.
  • Optimized resource allocation by analyzing client requirements and creating tailored deployment strategies accordingly.
  • Provided post-deployment support to stakeholders, addressing any concerns or issues promptly and professionally.

Strategic Marketing Manager

THOMAS PUBLISHING CO
09.2014 - 03.2016
  • Increased brand visibility by implementing strategic marketing campaigns and utilizing various advertising channels.
  • Built strong relationships with key industry influencers, expanding the company''s network and increasing its credibility in the marketplace.
  • Managed cross-functional teams to ensure timely execution of marketing initiatives and alignment with company objectives.
  • Provided data-driven consulting to clients for all online initiatives by analyzing cookie-level data through a combination of proprietary tools; Made recommendations on means of optimizing each client's unique objective (max reach, lowest cost/acquisition). Developed insights, pushed analysis further to make recommendations that lead change/development of new projects;
  • Oversaw launch of new strategic ROI model aimed to learn more about customer satisfaction while primarily driving customer retention and brand recognition on a deeper level; $650K in customer retention sales within 2 fiscal quarters.
  • Developed company spend analysis models, which included web analytics vs. media placement performance; Drove analysis and generated insights on all level of engagement regarding analytics, segmentation and targeting spaces

Sports & Entertainment Senior Analyst

Madison Square Garden, MSG
05.2014 - 09.2014
  • Delivered accurate financial forecasts by conducting thorough data analysis and research on market trends.
  • Facilitated cross-departmental collaboration, breaking down silos and encouraging information sharing to drive positive business outcomes.
  • Championed data-driven decision making by transforming raw data into actionable intelligence for key stakeholders.
  • Built more profitable customer relationships and strategically aimed to grow revenue for the organization by effectively mana ging and pulling all emailing lists for a variety of promotions, running reports and tracking campaign effectiveness; Implemented customer st segmentation, targeting/testing strategies using automation tools incl. Adobe's 1 release of "Test & Target." Responsible for complete list-pull process incl. de-duping, joining/merging tables, list segmentation, custom reports and audience lists.
  • Developed specs for new site launch and redirected tags site-wide (worked w/ developers to ensure quality) - Project depth lent directly to comprehensive knowledge of analytical site development and redesign phase.

Business Intelligence Analyst

Scholastic
09.2012 - 05.2014
  • Reduced manual data entry errors by automating routine tasks using SQL scripts and ETL tools.
  • Designed customized data collection models for specific visualization tasks.
  • Standardized best practices in report generation across departments to ensure consistency in presentation formats as well as analysis methodologies employed.
  • Participated actively in stakeholder meetings, presenting data-driven insights and recommendations to support business growth initiatives.
  • Created and maintained all dashboards, reports, analytic visuals needed to support the business intelligence insights on a we ekly, monthly and ad hoc basis using Adobe Omniture suite, Site Catalyst, Report Builder, Google Analytics, etc.
  • Conducted need vs. impact analysis on business data to define correct processes to achieve optimal efficiency w/ use of Visio, Tableau, PowerPoint/data visualization tools; Developed tech specs for l implementation;
  • Performed QA; Updated tags, HTML code

Associate

Caliber Corporate Advisers
08.2011 - 09.2012
  • Developed and implemented strategies to increase customer satisfaction and engagement.
  • Prepared technical reports after collecting, analyzing and summarizing business intelligence insight and key trends; Designed new site development and tagging process by studying system capabilities, writing and continuously updating specs.
  • Provided analysis of content-marketing techniques to improve brand-messaging;
  • Managed company blog and content. Supported business development by pitching proposals to prospective clients and cultivating media relationships.

Public Relations Intern, Bravo TV

NBC Universal
09.2010 - 05.2011
  • Maintained and updated media contact lists and databases for ease of access.
  • Created media kits and utilized promotional materials to meet specific strategic initiatives.

Editorial Intern, The New York Post

Condé Nast
09.2008 - 05.2009
  • Participated in weekly meetings with editorial staff to discuss current events, story ideas, and upcoming deadlines.
  • Assisted with the planning and execution of editorial calendars to ensure timely publication of materials and maintain consistency across platforms.
  • Enhanced the overall quality of published materials by identifying and addressing inconsistencies in style, formatting, and tone across all content platforms.
  • Received constructive feedback from editors on written work; incorporated suggestions into future assignments to continually refine writing abilities.

Education

Bachelor of Arts - Communications

Marymount Manhattan College
New York, NY
05.2011

Bachelor of Fine Arts - Creative Writing

Marymount Manhattan College
New York, NY
05.2011

Skills

  • Data-driven decision-making
  • Performance Tracking
  • Industry Expertise
  • Financial Acumen
  • Growth Strategies
  • Branding / Brand Awareness
  • Process Development
  • Revenue Generation
  • Partnership Development
  • Pipeline Development
  • Competitive Analysis
  • Partner proposal development
  • Problem-Solving

Accomplishments

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  • Collaborated with team of [Number] in the development of [Project name].
  • Achieved [Result] by introducing [Software] for [Type] tasks.

Certification

  • [Name of Certification] [Issuing Organization] [Year Month]
  • [Area of certification]
  • Salesforce Certified Administrator
  • Certified Information Systems Security Professional (CISSP)
  • OSHA Certified
  • Google IT Support Professional Certificate
  • Microsoft Office Specialist (MOS) Certification
  • CompTIA Certification

Additional Information

  • Philly Sports
  • Dog Mom

Timeline

Governance & Controls, Strategic Partnerships

JP Morgan Chase
02.2021 - Current

Digital / Email Marketing Manager

Herff Jones // Varsity Brands
09.2019 - 12.2020

Digital Marketing Execution Lead

JP Morgan Chase
08.2018 - 09.2019

Marketing Database Deployment Analyst / Email List

PMA
07.2017 - 03.2018

Strategic Marketing Manager

THOMAS PUBLISHING CO
09.2014 - 03.2016

Sports & Entertainment Senior Analyst

Madison Square Garden, MSG
05.2014 - 09.2014

Business Intelligence Analyst

Scholastic
09.2012 - 05.2014

Associate

Caliber Corporate Advisers
08.2011 - 09.2012

Public Relations Intern, Bravo TV

NBC Universal
09.2010 - 05.2011

Editorial Intern, The New York Post

Condé Nast
09.2008 - 05.2009

Bachelor of Arts - Communications

Marymount Manhattan College

Bachelor of Fine Arts - Creative Writing

Marymount Manhattan College
CHANEL R. SCOTT