CHANEL R. SCOTT
Summary
Proven leader in strategic partnerships at JP Morgan Chase, adept in data-driven decision-making and fostering growth strategies. Excelled in enhancing brand awareness and revenue generation, achieving significant compliance and integration milestones. Skilled in problem-solving and performance tracking, consistently delivering impactful results through effective cross-functional collaboration and innovative risk management approaches.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Governance & Controls, Strategic Partnerships
JP Morgan Chase
02.2021 - Current
- Achieved seamless integration of acquisitions by overseeing due diligence activities related to governance matters.
- Defined performance indicators and quality metrics to maintain compliance with governing policies, standards and adoption requirements.
- Collaborated with cross-functional teams to develop governance-related training programs, raising awareness on critical issues.
- Developed risk management strategies for improved organizational stability and security.
- Assisted in developing ethical guidelines for employees while fostering a culture of accountability throughout the organization.
- Ensured regulatory compliance, proactively identifying areas of potential risk and taking corrective actions.
- Built cross-functional relationships to support organizational change.
- Enhanced governance frameworks by implementing robust policies and procedures.
- Established and executed governance implementation roadmap.
- Managed a team of professionals responsible for executing various aspects of the organization''s governance activities efficiently and effectively.
- Supported strategic planning efforts by providing insights into relevant risks, opportunities, and compliance requirements.
Digital / Email Marketing Manager
Herff Jones // Varsity Brands
Indianapolis, IN
09.2019 - 12.2020
- Supported organizational growth by identifying new market opportunities and strategizing on how to effectively reach these audiences via email campaigns.
- Enhanced subscriber growth, creating compelling incentives for sign-ups and promoting the mailing list across multiple channels.
- Maximized customer retention, implementing a comprehensive re-engagement strategy for inactive subscribers.
- Boosted click-through rates, developing engaging calls-to-action and visually appealing templates.
- Increased email open rates by designing attention-grabbing subject lines and personalized content.
- Collaborated with designers to produce visually stunning email creatives that captivated audiences and supported branding efforts.
- Provided ongoing training and support to junior team members to foster growth within the organization while maintaining high-quality work standards.
- Increased brand awareness through strategically timed newsletters featuring company updates, product launches, and industry news.
- Improved sales conversions with carefully crafted promotional emails that highlighted customer benefits and product value.
- Analyzed campaign performance data to identify trends and make data-driven optimizations for future initiatives.
Digital Marketing Execution Lead
JP Morgan Chase
Wilmington, DE
08.2018 - 09.2019
- Managed total lifecycle of digital initiatives incl. all aspects of development, fulfillment, deployment and implementation of marketing strategies; Primarily focused on email marketing deployment, but responsibilities include website development for Chase.com secure and public content, landing pages, microsites, etc.
- Served as SME for all things digital marketing (w/ strong focus on email marketing*) while adhering to and promoting existing quality controls across all lines of business; Ensured quality execution of multiple global-scale marketing campaigns simultaneously w/ attention to legal/regulatory requirements. Led all project meetings to establish structure, provide guidance, ensure accurate/timely milestone achievements; Coordinated multiple deliverables across numerous processes within each unique campaign
Marketing Database Deployment Analyst / Email List
PMA
Wilmington, DE
07.2017 - 03.2018
- Developed customized deployment plans to ensure smooth transitions during software rollouts.
- Analyzed performance metrics to identify areas for improvement within the deployment process, leading to continuous optimization efforts.
- Optimized resource allocation by analyzing client requirements and creating tailored deployment strategies accordingly.
- Provided post-deployment support to stakeholders, addressing any concerns or issues promptly and professionally.
Strategic Marketing Manager
THOMAS PUBLISHING CO
New York, NY
09.2014 - 03.2016
- Increased brand visibility by implementing strategic marketing campaigns and utilizing various advertising channels.
- Built strong relationships with key industry influencers, expanding the company''s network and increasing its credibility in the marketplace.
- Managed cross-functional teams to ensure timely execution of marketing initiatives and alignment with company objectives.
- Provided data-driven consulting to clients for all online initiatives by analyzing cookie-level data through a combination of proprietary tools; Made recommendations on means of optimizing each client's unique objective (max reach, lowest cost/acquisition). Developed insights, pushed analysis further to make recommendations that lead change/development of new projects;
- Oversaw launch of new strategic ROI model aimed to learn more about customer satisfaction while primarily driving customer retention and brand recognition on a deeper level; $650K in customer retention sales within 2 fiscal quarters.
- Developed company spend analysis models, which included web analytics vs. media placement performance; Drove analysis and generated insights on all level of engagement regarding analytics, segmentation and targeting spaces
Sports & Entertainment Senior Analyst
Madison Square Garden, MSG
New York, NY
05.2014 - 09.2014
- Delivered accurate financial forecasts by conducting thorough data analysis and research on market trends.
- Facilitated cross-departmental collaboration, breaking down silos and encouraging information sharing to drive positive business outcomes.
- Championed data-driven decision making by transforming raw data into actionable intelligence for key stakeholders.
- Built more profitable customer relationships and strategically aimed to grow revenue for the organization by effectively mana ging and pulling all emailing lists for a variety of promotions, running reports and tracking campaign effectiveness; Implemented customer st segmentation, targeting/testing strategies using automation tools incl. Adobe's 1 release of "Test & Target." Responsible for complete list-pull process incl. de-duping, joining/merging tables, list segmentation, custom reports and audience lists.
- Developed specs for new site launch and redirected tags site-wide (worked w/ developers to ensure quality) - Project depth lent directly to comprehensive knowledge of analytical site development and redesign phase.
Business Intelligence Analyst
Scholastic
New York, NY
09.2012 - 05.2014
- Reduced manual data entry errors by automating routine tasks using SQL scripts and ETL tools.
- Designed customized data collection models for specific visualization tasks.
- Standardized best practices in report generation across departments to ensure consistency in presentation formats as well as analysis methodologies employed.
- Participated actively in stakeholder meetings, presenting data-driven insights and recommendations to support business growth initiatives.
- Created and maintained all dashboards, reports, analytic visuals needed to support the business intelligence insights on a we ekly, monthly and ad hoc basis using Adobe Omniture suite, Site Catalyst, Report Builder, Google Analytics, etc.
- Conducted need vs. impact analysis on business data to define correct processes to achieve optimal efficiency w/ use of Visio, Tableau, PowerPoint/data visualization tools; Developed tech specs for l implementation;
- Performed QA; Updated tags, HTML code
Associate
Caliber Corporate Advisers
New York, NY
08.2011 - 09.2012
- Developed and implemented strategies to increase customer satisfaction and engagement.
- Prepared technical reports after collecting, analyzing and summarizing business intelligence insight and key trends; Designed new site development and tagging process by studying system capabilities, writing and continuously updating specs.
- Provided analysis of content-marketing techniques to improve brand-messaging;
- Managed company blog and content. Supported business development by pitching proposals to prospective clients and cultivating media relationships.
Public Relations Intern, Bravo TV
NBC Universal
New York, NY
09.2010 - 05.2011
- Maintained and updated media contact lists and databases for ease of access.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
Editorial Intern, The New York Post
Condé Nast
New York, NY
09.2008 - 05.2009
- Participated in weekly meetings with editorial staff to discuss current events, story ideas, and upcoming deadlines.
- Assisted with the planning and execution of editorial calendars to ensure timely publication of materials and maintain consistency across platforms.
- Enhanced the overall quality of published materials by identifying and addressing inconsistencies in style, formatting, and tone across all content platforms.
- Received constructive feedback from editors on written work; incorporated suggestions into future assignments to continually refine writing abilities.
Education
Bachelor of Arts - Communications
Marymount Manhattan College
New York, NY05.2011
Bachelor of Fine Arts - Creative Writing
Marymount Manhattan College
New York, NY05.2011
Skills
- Data-driven decision-making
- Performance Tracking
- Industry Expertise
- Financial Acumen
- Growth Strategies
- Branding / Brand Awareness
- Process Development
- Revenue Generation
- Partnership Development
- Pipeline Development
- Competitive Analysis
- Partner proposal development
- Problem-Solving
Accomplishments
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- Collaborated with team of [Number] in the development of [Project name].
- Achieved [Result] by introducing [Software] for [Type] tasks.
Certification
- [Name of Certification] [Issuing Organization] [Year Month]
- [Area of certification]
- Salesforce Certified Administrator
- Certified Information Systems Security Professional (CISSP)
- OSHA Certified
- Google IT Support Professional Certificate
- Microsoft Office Specialist (MOS) Certification
- CompTIA Certification
Additional Information
- Philly Sports
- Dog Mom
Timeline
Governance & Controls, Strategic Partnerships
JP Morgan Chase
02.2021 - Current
Digital / Email Marketing Manager
Herff Jones // Varsity Brands
09.2019 - 12.2020
Digital Marketing Execution Lead
JP Morgan Chase
08.2018 - 09.2019
Marketing Database Deployment Analyst / Email List
PMA
07.2017 - 03.2018
Strategic Marketing Manager
THOMAS PUBLISHING CO
09.2014 - 03.2016
Sports & Entertainment Senior Analyst
Madison Square Garden, MSG
05.2014 - 09.2014
Business Intelligence Analyst
Scholastic
09.2012 - 05.2014
Associate
Caliber Corporate Advisers
08.2011 - 09.2012
Public Relations Intern, Bravo TV
NBC Universal
09.2010 - 05.2011
Editorial Intern, The New York Post
Condé Nast
09.2008 - 05.2009
Bachelor of Arts - Communications
Marymount Manhattan College
Bachelor of Fine Arts - Creative Writing
Marymount Manhattan College