Microsoft 365
Hi, I’m
Crystal Angersola
Independence,OH
Life consists not in holding good cards but in playing those you hold well.
Josh Billings
Websites
- https://www.conservancyforcvnp.org/pick-your-picnic-best-spots-in-cvnp-to-dine-a-la-fresco/
- http://blog.clevelandplus.com/2014/05/27/uncork-the-fast-growing-world-of-regional-wineries/
- https://www.upm-inc.com/generic-drug-manufacturer-trends-reshoring-from-overseas-back-to-the-us-mark
- https://www.thisiscleveland.com/blog/cleveland-brunch-spots-tried-and-true-or-new-to-yo
Summary
Experienced SEO Copywriter + Email Marketing Strategist with dynamic career that combines proven record of success in creating compelling content that converts with exceptional communication and customer service skills. 5+ years client-focused service, project management and content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Excels at cultivating and retaining key client relationships and business partnerships.
Work History
OuterBox
Email Marketing Strategist and SEO Content Writer
09.2020 - Current
Job overview
- Conceptualized, designed, created, tested and deployed internal company newsletter and client promo campaigns, newsletters, nurture sequences and automations.
- Wrote and edited high-quality content and visually impactful campaigns under deadline pressure with exciting, captivating, and authentic approach.
- Evaluated performance metrics, identifying areas for improvement and implementing targeted action plans to achieve desired outcomes.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Managed multiple client projects simultaneously while adhering to tight deadlines with a focus on achieving desired outcomes.
- Performed regular content audits to ensure relevancy, accuracy, and adherence to SEO guidelines.
- Communicated effectively with clients about ongoing progress and updates related to their digital marketing strategy.
- Increased conversion rates by crafting persuasive calls-to-action within optimized web copy.
- Optimized web pages for improved user experience, leading to higher engagement rates.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Freelance Copywriter And Social Media
Social Marketing and Brand Communications
01.2021 - Current
Job overview
- Utilized social media platforms effectively for increased brand exposure and customer interaction.
- Cultivated loyal following on social media by sharing engaging content and fostering meaningful interactions with followers.
- Increased brand awareness by developing and implementing creative marketing strategies.
- Provided valuable feedback to marketing team for continuous improvement of campaign effectiveness.
- Monitored competitors' activities closely to inform strategic decision-making and maintain competitive advantage.
- Optimized website content using SEO best practices, improving search engine rankings significantly.
- Managed budget allocation efficiently across various marketing channels for maximum ROI.
- Created and implemented blog posts using Blogger and Wordpress.
Eat*Drink*Cleveland
Blogger
06.2011 - Current
Job overview
- Writer, editor and publisher of lifestyle blog
- Create authentic content for social media platforms to drive engagement
- Post daily on all platforms and monitor engagement
- Research topics and create targeted content
- Partner with brands such as Kahlua, Distillata, and Great Lakes Brewing Co to create sponsored posts
- Photography and photo editing
- Create and conduct social media training and cooking demonstrations
- Create video content
- Create and maintain content calendar
- Utilize social management tools such as Hootsuite and Later
- Track social media trends + research new partners
- Use Google Analytics and share key insights with brands.
CLE Tiki Barge
Social Media Specialist
04.2020 - 09.2020
Job overview
- Created content for social media platforms
- Copywriting, proofreading and editing
- Posted multiple times per week on all platforms and monitor engagement
- Facebook: Increased engagement by 212% and post reach by 11k
- Instagram: Reach increased by 464, +400 profile visits and 2,575 more impressions in the week of May 29
- Photography, videography and editing.
FORM
Project Manager
01.2017 - 09.2019
Job overview
- Primary liaison between clients and production team
- Primary day to day contact for current and potential clients
- Managed on average 20 web clients and 15 digital marketing accounts per week
- Developed production schedules to maintain internal and external deadlines
- Ensured projects meet functional and financial objectives – 98% on budget
- Conducted group and individual training on CMS and best practices
- Performed website updates for clients and for FORM website
- Increased customer satisfaction by reducing response time by 100%
- Google Analytics: monthly reporting for 30 clients
- Copywriting + Landing page optimization
- Sales and Marketing Strategy
- QuickBooks - Invoiced monthly maintenance program clients
- Office management: reduced cost of supplies by 70% by seeking out alternative sources and monitoring pricing.
Medical Mutual of Ohio
Proposal Specialist
06.2014 - 09.2016
Job overview
- Provided project management to include: served as cross-departmental liaison, distributed proper content to subject matter experts for completion, and researched specific technical, functional and business requirements
- Collaborated with Sales regarding Marketing strategies
- Responsible for final production and submission of responses on behalf of project team, ensuring compliance with proper department, team, and project processes
- Increased accuracy of database by creating workflow for team and ensured compliance with weekly status reviews
- Proofread and edited submissions from subject matter experts
- Managed internal and external deadlines – 100% on-time submission record of RFPs
- Trained new hires within department
- Ambassador for Company marketing incentive program, Mutual Appreciation.
Lucky Missy Publishing, LLC
Social Media Consultant
04.2014 - 08.2014
Job overview
- Created and implemented social media strategy for new children's book publisher
- Set up social media accounts
- Social media oversight
- Training of staff on best practices
- Content creation
State Farm Insurance
Property Claim Representative
01.1996 - 01.2013
Job overview
- Successfully settled and negotiated complex property, large loss, and commercial losses
- Managed heavy time sensitive work load effectively through organization and prioritization
- Created complex structural estimates with Xactimate and reconciled contractor bids
- Created professional reports, correspondence, and documentation
- Training: Trained new employees, facilitated regional employee training program, implemented NE Ohio Agency Relations Program for training and marketing
- Event management: Head of Founder's Day Committee and Activities Association
- Recruiting: Represented company at four college job fairs per year and conducted over 75 in-person interviews at regional office
- Represented company at mediations and court proceedings
- Successfully completed management trainee program in top 10% of class
- Mentored 10 employees
- Licensed Property Adjuster - Kentucky.
Education
Kent State UniversityKent, Ohio
Bachelor's Degree from English
1996
University Overview
- Honors: Magna Cum Laude
- Sigma Sigma Sigma sorority – Social Chair
Skills
- SEO Optimized Copywriting
- Email Marketing
- Social Media Marketing
- Content Strategy
- Effective and timely resolution of client needs
- Enthusiastic and upbeat team player
- Proofreading and editing
- Visual storytelling
- Data-driven decision-making
- Problem-Solving
Accomplishments
- Took over Email Marketing department and achieved 100% client retention for more than 2 1/2 years.
- Data driven strategies helped clients realize above average email metrics based on industry averages and year over year results.
- Achieved 100% record for deliverables by completing tasks with accuracy and efficiency.
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
Publications And Achievements
- Destination Cleveland
- Guest Blogger for CVNP and CLE+
- 100 of the Best Blogs to Follow
- 29 Social Media Influencers
- 20 Cleveland Foodies you should be following on Instagram
- Top Cleveland Blogs
- New Day Cleveland Guest
- Tasting America TV show appearance
- Social Media influencer with over 7,200 followers on Twitter, 7,700 on Instagram, and 1,600 on Facebook, and 20,000 monthly views on Pinterest
Software
HubSpot
Klaviyo
Constant Contact Pro
MailChimp
Interests
Travel
Hiking
Cooking
Gardening
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