Crystal Bailey
Marketing Strategist
Vancouver
Summary
Innovative communications and marketing strategist skilled in developing and executing effective strategies to drive brand growth and build reputation. Expertise in crisis management, public relations, data analysis and digital marketing tools. Strong focus on team collaboration and achieving measurable results. Known for strategic thinking, relationship building and advocating for social justice.
Overview
21
21
years of professional experience
Work History
Marketing Strategist
PeaceHealth
06.2018 - Current
- Conduct research and analysis to create most effective strategies to meet business goals
- Develop and implement integrated, internal and external marketing and communication plans based on data
- Partner with executives, service line leaders and caregivers to ensure strategy aligns with operations and Mission
- Collaborate with cross-functional teams to create consistent messaging across all channels for stronger brand identity
- Refine strategies based on insights gained from campaign analysis
Executive Producer of Content
KGW-TV
07.2017 - 06.2018
- Conduct strategic planning and placement of content across multiple platforms including broadcast, web, YouTube and social media
- Lead newsroom in daily content and story planning
- Train newsroom staff on best practices for web, YouTube and social media to maximize reach and engagement
- Train newsroom and affiliate newsrooms in multiple states to accurately implement new branding package
- Mentor and supervise direct reports
TV News Producer
KGW-TV
10.2014 - 07.2017
- Strategically plan newscast flow to maximize viewership while adhering to best practices to improve ratings
- Lead producer for extended breaking news and special event coverage
- Manage all details of the newscast including content, visuals and execution
- Develop relationships with sources and community members to identify unique local stories of interest
- Adhere to strict journalistic standards of accuracy, ethics, and fairness in content across all channels
Communications Director
Lift Urban Portland
06.2014 - 09.2014
- Spearhead fundraising campaign, resulting in organization's largest donation event
- Develop and execute comprehensive communications strategies to increase brand awareness and engagement
- Oversee production and development of fundraising videos featuring staff and clients
- Provide strategic counsel to senior leadership on matters related to corporate reputation management
Communications Specialist
Providence Alaska Medical Center
05.2011 - 09.2013
- Manage all media relations resulting in local and national earned media and increased favorable public image
- Develop and implement strategies and messaging for communications, marketing, public relations and social media campaigns, resulting in enhanced reputation and brand awareness
- Lead executive communications for senior leaders through development of objectives, tactics, messaging and presentation using internal communication channels, multimedia platforms and local and national media outlets
- Create, write and copy edit content for internal and external audiences, monthly, quarterly and annual publications, news releases, marketing collateral and social media posts
- Create and publish content to intranet and Internet sites ensuring accuracy and consistency of brand and messaging
Senior Producer
KOIN-TV
11.2006 - 04.2011
- Create informative and compelling newscasts resulting in the station's first number one newscast in 10 years
- Serve as on-call manager responsible for executive decisions regarding staffing, news content and reputation management
- Coordinate with Creative Services producers to create image spots, daily topicals and proof-of-performance spots
- Produce daily web content including writing segment content, posting video clips and daily teases
- Produce Studio 6, a daily hour-long live lifestyle and entertainment show that includes interviews, cooking segments, fashion shows, live music performances and product demonstrations
Reporter
KIMO-TV
01.2004 - 10.2004
- Earned Alaska Broadcasters Association Award for Best TV News Feature Series
- Investigate, write and report local stories daily
- Travel Alaska researching and reporting on state-wide issues
- Collaborate with photographer, editor and producer to create accurate and visually appealing stories
- Build strong relationships with sources to gain access to exclusive information
Education
Bachelor of Arts - Journalism And Public Communications
University of Alaska Anchorage
Anchorage, AK 05.2001 -
High School Diploma -
McGrath School
McGrath, Alaska 05.2001 -
Skills
Strategic planning and alignment
Brand positioning
Marketing campaign development
Crisis management
Data analysis
Content development
Relationship building
Budget management
Timeline
Marketing Strategist
PeaceHealth
06.2018 - Current
Executive Producer of Content
KGW-TV
07.2017 - 06.2018
TV News Producer
KGW-TV
10.2014 - 07.2017
Communications Director
Lift Urban Portland
06.2014 - 09.2014
Communications Specialist
Providence Alaska Medical Center
05.2011 - 09.2013
Senior Producer
KOIN-TV
11.2006 - 04.2011
Reporter
KIMO-TV
01.2004 - 10.2004
Bachelor of Arts - Journalism And Public Communications
University of Alaska Anchorage
05.2001 -
High School Diploma -
McGrath School
05.2001 -
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