Summary
Overview
Work History
Education
Skills
Timeline
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Crystal Baker

Troy,,MI

Summary

Organized, collaborative, and impact-driven professional with 2+ years of cross-functional experience in operations, events, marketing, and internal communications. Adept at managing logistics, coordinating teams, and supporting community-facing initiatives. Proven ability to streamline workflows, communicate across diverse departments, and enhance brand impact through inclusion and engagement.

Overview

3
3
years of professional experience

Work History

Search Engine Optimization Analyst

Bleecker Street Publications
Southfield, MI
02.2025 - 05.2025
  • Perform comprehensive technical SEO audits to identify website optimization opportunities.
  • Collaborated across teams to improve visibility, driving engagement through data-backed strategies.
  • Created detailed performance reports with actionable insights to guide future strategy.
  • Supported project planning and content optimization, improving internal workflow efficiency.

Email Marketing Analyst

Bleecker Street Publications
Southfield, MI
06.2024 - 02.2025
  • Supported the email marketing team in the execution, monitoring, and analysis of campaigns.d with client goals.
  • Developed customized content strategies and reported on campaign metrics (open/click-through rates).
  • Assisted in systemizing communications and maintaining consistency across campaigns.

Marketing and Events Assistant

Hour Media
Troy, MI
01.2024 - 06.2024
  • Provided support for planning, pre-production, and post-production of program schedules.
  • Coordinated logistics and vendor outreach for large-scale community events (30 or more exhibitors).
  • Developed planning materials, updated timelines, and supported campaign execution.
  • Acted as liaison between internal marketing team and external clients.

Social Media Coordinator

Manny's 2 Go
East Lansing, MI
08.2023 - 01.2024
  • Created engaging content across multiple social media platforms to increase brand consideration.
  • Analyzed social media metrics and performance data to track campaign effectiveness.
  • Provided product information, answered inquiries, and addressed customer concerns.
  • Identified opportunities for upselling and cross-selling related products.

Marketing and Events Intern

Hour Media
Troy, MI
10.2022 - 03.2023
  • Developed integrated marketing plans for high-profile events, such as the DBusiness Breakfast Series resulting in increased engagement and successful execution.
  • Collaborated with the marketing manager and sales representatives, contributing to B2B initiatives, including securing sponsorships and endorsing businesses in magazines and events.
  • Assisted in the planning and implementation of activations, enhancing event experiences and fostering meaningful engagement with attendees.
  • Conducted thorough market research and utilized data-driven insights to inform promotional strategies, resulting in improved targeting and campaign effectiveness.

Education

Bachelor of Science - Advertising Management, Minor Business

Michigan State University
East Lansing, Michigan
04.2024

Skills

  • Microsoft Office Applications
  • Technical SEO Audits
  • HTML
  • CSS
  • Email Marketing
  • Event Planning and Coordination
  • Analytics and Reporting

Timeline

Search Engine Optimization Analyst

Bleecker Street Publications
02.2025 - 05.2025

Email Marketing Analyst

Bleecker Street Publications
06.2024 - 02.2025

Marketing and Events Assistant

Hour Media
01.2024 - 06.2024

Social Media Coordinator

Manny's 2 Go
08.2023 - 01.2024

Marketing and Events Intern

Hour Media
10.2022 - 03.2023

Bachelor of Science - Advertising Management, Minor Business

Michigan State University

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