Crystal Banegas
Regional Sales Director
Kyle,TX
Summary
Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
Overview
11
11
years of professional experience
2
2
Certification
Work History
New Business Development Manager
Conversion Logix
Kyle, TX
07.2018 - Current
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Worked with existing customers to increase purchases of products and services.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Negotiated, prepared and signed contracts with clients.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and trade association meetings.
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.
- Collected data and performed customer needs analysis.
Marketing Associate
Greystar
San Antonio, TX
04.2015 - 07.2018
- Developed marketing strategies and resolved problems to drive sales.
- Performed ongoing analysis to develop and advance future marketing strategies.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Conducted consumer data analysis on products to assist with promotional campaigns.
- Developed pre-season marketing plans to support department and divisional product strategies.
- Provided analytical support and monitored data quality by interpreting and summarizing data and trends.
- Edited and assembled training materials and reports to meet client requirements.
- Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Used multiple web-analytics data points to benchmark, measure and improve online campaign results.
- Analyzed information, identified trends and recommended solutions.
- Monitored internal and external resource progress on tactical initiatives to established timelines.
- Built creative and compelling marketing plans to drive brand awareness and achieve financial business objectives.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Leasing and Marketing Sales Director
Campus Living Villages
San Antonio, TX
06.2014 - 04.2015
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Analyzed sales and marketing data for improved strategies.
- Organized events and product presentations related to national conferences and conventions.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Developed and implemented SEO techniques to maximize internet traffic and presence.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
Education
Bachelor of Science - Marketing Research
Austin Community College
Austin, TXSkills
- Business Management and Development
- Profitability Assessments
- Sales Statistics Analysis
- Strategic Partnership
- CRM Platforms
- New Business Acquisition
- Bid Request Management
- Client Consultations
- Pipeline Development
- Advertising Campaigns
- Strategic Networking
Certification
- Digital Marketing & E-commerce Certificate
- Google Data Analytics Certificate
Timeline
New Business Development Manager
Conversion Logix
07.2018 - Current
Marketing Associate
Greystar
04.2015 - 07.2018
Leasing and Marketing Sales Director
Campus Living Villages
06.2014 - 04.2015
Bachelor of Science - Marketing Research
Austin Community College
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