Crystal Braunlich
Los Angeles,CA
Summary
Medical Device Sales Excellence self-motivative, assertive, goal oriented, top medical device performer. Track record of success in extremely competitive markets. Persuasive communicator with proven strengths in relationship building, customer service, and account management. Highly skilled in product demonstration and group presentation.
Overview
11
11
years of professional experience
Work History
Surgical Sales Specialist
ACELL INC (now Integra)
08.2018 - 02.2021
- Supported 16 Territory Managers in growing their surgical business primarily focusing on soft tissue reconstruction including complex abdominal wall
- Main call points were Plastic, General, Trauma, and Bariatric
- Responsible for training new hires, building and implementing business plans, and aggressively increasing market share
- Responsible for training calls to team presenting competitive data and industry trends
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- 120% to quota for 2019 generating over $1 million in sales; consistently ranked in top 3 out of 15 Surgical Specialists.
Account Executive (LifeCell/Allergan)
Kinetic Concepts, Inc - LifeCell/Allergan
04.2015 - 12.2018
- For 2018 was responsible for a $3.2 million quota in Alloderm/Strattice utilized in breast reconstruction and Abdominal wall repair
- Finished 2018 at 132% or $878,000 above plan
- Due to strong relationships at Cedars Sinai was able to convert customer back from our top competitor and gain an additional $1.3 million in revenue just in Alloderm
- Ended the year (2018) at 147% to plan ($847,000 over) for Alloderm and 101% to plan for Strattice.
Territory Manager
Kinetic Concepts, Inc - LifeCell/Allergan
03.2012 - 04.2015
- With strong relationships at Cedar-Sinai, secured a $680,000 WCPC (West Coast Purchasing Coalition) capital sale agreement which led to a savings of $6M/year
- The decision reverberated to 25 other hospitals, whose decision was contingent on the Cedars contract
- Secured a $480,000 capital sale purchase for UCLA along with a 5 year sole source agreement
- Ranked #1 on team for total revenue and pacing 100% YOY growth
- Grew Prevena (for incision management) 50% YOY for 2014
- In 2014 grew territory 58% in Q3 and 120% in Q4
- Finished 105% to plan for 2013.
Territory Account Manager / Sr. Territory Account Manager
Kinetic Concepts, Inc - LifeCell/Allergan
02.2011 - 08.2012
- Developed and maintained relationships with key decision makers (clinical and administrative) at numerous hospitals across Los Angeles (including Cedar-Sinai and UCLA) achieving 105% of quota for transitions and 110% of NPWT revenue by the end of 2011
- Implemented and conducted training for customers pertaining to KCI Express, NPWT/NPT products, and Via; the aforementioned integration lead to our territory ranked first in five out of six categories (total revenue, NPWT revenue, ABThera, transitions, and Via)
- Coordinated and communicated effectively with post-acute teammates ensuring smooth transitions, achieving 150% transition rate for 2012.
Sales Manager
Spectrum Athletic Club, Inc
12.2009 - 02.2011
- Effectively lead a staff of 50+ personnel by creating an enthusiastic and motivating health-and-fitness environment for prospects, club members, and personnel
- Established a sales team that increased 2010 sales revenue by over 50% from previous year (some months nearly 100%) by coaching and training staff on a weekly basis
- Developed and conducted employee evaluations, reporting personnel issues to Director of H.R.
Education
Bachelor of Science in Health Care Administration -
University of Wisconsin- Eau Claire
12.2007
Skills
- Territory Management
- Time Management
- Persuasive Communicat
- Sales Presentations
- Team Collaboration
- Goal-Oriented
- Interpersonal Communication
- Sales closing
- Product Demonstrations
- Customer Service
Extracurricular Activities
UW-Eau Claire Women's Hockey Team captain (2003-2006)
Timeline
Surgical Sales Specialist
ACELL INC (now Integra)
08.2018 - 02.2021
Account Executive (LifeCell/Allergan)
Kinetic Concepts, Inc - LifeCell/Allergan
04.2015 - 12.2018
Territory Manager
Kinetic Concepts, Inc - LifeCell/Allergan
03.2012 - 04.2015
Territory Account Manager / Sr. Territory Account Manager
Kinetic Concepts, Inc - LifeCell/Allergan
02.2011 - 08.2012
Sales Manager
Spectrum Athletic Club, Inc
12.2009 - 02.2011
Bachelor of Science in Health Care Administration -
University of Wisconsin- Eau Claire
Similar Profiles
Érika Cristina RodriguesÉrika Cristina Rodrigues
Controladora de produção at Acell Soluções para Energia e ÁguaControladora de produção at Acell Soluções para Energia e Água
Anthony MensahAnthony Mensah
Supervisor at ACellSupervisor at ACell
Christine JadickChristine Jadick
Customer Service Representative at Acell SolutionsCustomer Service Representative at Acell Solutions
Steve SobelSteve Sobel
VP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global GroupVP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global Group
IRIS LOPEZIRIS LOPEZ
Senior Improvement Coach at CORE DistrictsSenior Improvement Coach at CORE Districts