Crystal Brewer
Portsmouth,VA
Summary
I significantly enhanced customer satisfaction and sales at Daughters Flowers. My creative vision and effective inventory management led to innovative merchandise displays and efficient resource use. Skilled in both team leadership and meticulous attention to detail, I excel in driving operational excellence and client engagement. Diligent leader with solid background in managing daily operations and driving team performance. Successfully led various projects, ensuring seamless execution and improved operational efficiency. Demonstrated strategic planning and effective communication skills.
Overview
21
21
years of professional experience
Work History
Florist
Daughters Flowers
02.2024 - Current
- Enhanced customer satisfaction by creating visually appealing and personalized floral arrangements.
- Developed positive relationships with clients and vendors to boost rapport and trust.
- Ensured store cleanliness and visual appeal by regularly maintaining displays, workspaces, and retail areas.
- Quoted, generated, and processed customer orders to meet specifications and various occasions.
- Prepared new flower and greenery shipments for arrangement by stripping leaves below waterline, cutting new flowers, mixing flower food solutions and filling floral containers with food solutions.
- Transported and set up floral arrangements for large-scale functions, comprising weddings, funerals, and banquets.
- Worked with customers to determine type of arrangement desired, occasion, and date, time and location for each arrangement needed.
- Reduced waste by accurately estimating materials needed for arrangements and repurposing leftovers in creative ways.
Florist
Hughes
03.2022 - 01.2024
- Enhanced customer satisfaction by creating visually appealing and personalized floral arrangements.
- Developed positive relationships with clients and vendors to boost rapport and trust.
- Prepared potted plants and bouquets based on customer requirements.
- Increased sales revenue with exceptional customer service and upselling techniques.
- Trained staff on proper techniques in arranging flowers and customer service skills.
- Maintained fresh inventory through proper rotation, storage, and display methods.
General Manager
Victoria's Secret & PINK
09.2007 - 07.2012
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Trained and guided team members to maintain high productivity and performance metrics.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Interacted well with customers to build connections and nurture relationships.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
General Manager
Ann Taylor
06.2003 - 07.2007
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Trained and guided team members to maintain high productivity and performance metrics.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Education
Associate of Business Administration - Business Administration And Management
Northern Virginia Community College
Annandale, VA06-2001
Skills
- Flower arranging
- Sales and service-oriented
- Customer Service-Oriented
- Bouquet Wrapping
- Creative vision
- Inventory management and ordering
- Merchandise display assembly
- Seasonal displays
- Client engagement and assistance
- Client Consultations
- Vendor relationships
- Window displays
- Wedding design
- Delivery Coordination
- Funeral arrangements
- Walk-through conduction
- Attention to Detail
- Customer Service
- Stock organization
- Organization
- Multitasking Abilities
- Decision-Making
- Analytical Thinking
- Written Communication
Languages
English
Native or Bilingual
Timeline
Florist
Daughters Flowers
02.2024 - Current
Florist
Hughes
03.2022 - 01.2024
General Manager
Victoria's Secret & PINK
09.2007 - 07.2012
General Manager
Ann Taylor
06.2003 - 07.2007
Associate of Business Administration - Business Administration And Management
Northern Virginia Community College
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