Crystal Burkhard
Danville,CA
Summary
Dynamic marketing and customer success professional with a robust background in driving growth for retail and CPG brands through innovative promotions and data-driven strategies. Proven leader in executing multimillion-dollar initiatives, coaching teams through transformative change, and fostering strong relationships with stakeholders at all levels. Expertise in thriving within fast-paced environments where collaboration and strategic problem-solving are paramount. Committed to leveraging insights and creativity to deliver impactful results that enhance brand visibility and elevate customer engagement.
Overview
26
26
years of professional experience
Work History
Senior Manager, Mfr Coupon & Rebate Initiatives
Albertsons Companies
12.2021 - Current
- Spearheaded a major RFP that doubled our annual revenue guarantee.
- Partnered with leading CPGs to rethink their coupon strategy, unlocking over $10M in profit.
- Guided a team of analysts through a role shift, helping them take ownership of offer pricing and improve communication.
- Tackled complex data issues post-migration, ensuring cleaner, more reliable reporting.
- Set up weekly syncs across teams to keep projects moving and eliminate bottlenecks.
- Acted as the go-to expert for internal teams and third-party aggregators, resolving strategy and technical challenges.
- Created new reporting tools and streamlined ad review processes to reduce manual work.
- Helped launch new program capabilities and trained our CS team on best practices.
- Developed strategic initiatives to optimize resource allocation and reduce operational costs.
Senior Customer Success Lead (Onsite at Albertsons)
Quotient Technology
01.2017 - 12.2021
- Served as the main liaison between Quotient and Albertsons, handling everything from operations to marketing to system needs.
- Built strong relationships with executives and stakeholders, always aiming for transparency and results.
- Mentored four remote Customer Success Managers, focusing on project management and client engagement.
- Used data to guide program improvements and collaborated with sales, loyalty, and third-party vendors.
Customer Success Manager II
Quotient Technology
01.2012 - 01.2017
- Managed $15–$20M annual account portfolios and campaign execution.
- Led full-cycle campaign management and performance reporting.
- Developed sustainable growth strategies and account management techniques.
- Streamlined communication and workload processes across teams.
- Cultivated strong relationships with clients to ensure ongoing satisfaction and retention.
Customer Success Manager
Conversant (Dotomi)
01.2011 - 01.2012
- Drove traffic and revenue for Pottery Barn Teen and Kids via targeted ad campaigns.
- Created affiliate marketing strategies aligned with client goals.
- Collaborated with design teams to refresh ad creatives quarterly.
- Delivered campaign performance presentations and strategic plans.
Program Manager / Production Assistant
Quotient Technology
01.2009 - 01.2010
Client Service Director
Second to None, Inc.
01.2004 - 01.2009
Field Research Coordinator
Second to None, Inc.
01.2000 - 01.2004
Education
BBA - Marketing
Eastern Michigan University
Ypsilanti12.2006
Skills
- Retail and CPG expertise
- Supplier relationship management
- Online marketing strategies
- Collaborative project engagement
- Strategic account oversight
- Targeted campaign execution
- Client relationship management
- Coupon strategy development
- Performance-based marketing strategies
- Team development
- Strategic business development
- Effective communication
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Manager, Mfr Coupon & Rebate Initiatives
Albertsons Companies
12.2021 - Current
Senior Customer Success Lead (Onsite at Albertsons)
Quotient Technology
01.2017 - 12.2021
Customer Success Manager II
Quotient Technology
01.2012 - 01.2017
Customer Success Manager
Conversant (Dotomi)
01.2011 - 01.2012
Program Manager / Production Assistant
Quotient Technology
01.2009 - 01.2010
Client Service Director
Second to None, Inc.
01.2004 - 01.2009
Field Research Coordinator
Second to None, Inc.
01.2000 - 01.2004
BBA - Marketing
Eastern Michigan University