Crystal Faulkenberry
Englewood,FL
Summary
Results driven, passion fueled Retail Manager with talents for team building, leading and motivating, as well as strong visual merchandising and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
18
18
years of professional experience
Work History
Store Manager
West Marine
Sarasota, Florida
10.2024 - Current
- Recruit, interview, hire, and trains new crew
- Provides constructive and timely performance evaluations
- Organizes and oversees the schedules and work of staff
- Handles discipline and termination of employees as needed and in accordance with company policy
- Achieves financial objectives by understanding the store's annual sales and expense budget
- Utilizes Monthly Staffing Guide to address service deficits and optimize payroll allocations
- Executes programs and procedures that drive sales with the team and customers
- Develops store strategies to grow customer count, loyalty members, and increase store traffic
- Works with PRO Market Team Managers to grow wholesale business and market share
- Ensures the store and staff represent the highest expression of the brand and service
- Ensures high level of customer satisfaction through excellent service
- Oversees day-to-day operations, assigning weekly performance goals and assuring their completion
- Maintains store staff job results by coaching, counseling, and disciplining employees
- Maintains professional and technical knowledge of staff and management through training
- Delegates responsibilities to crew members while enforcing policies and procedures
- Resolves internal staff conflicts efficiently
- Protects crew members and customers by providing a safe and clean store environment
- Ensure timely completion of all Omni orders
General Manager
Salt Life
Sarasota, Florida
12.2021 - 10.2024
- Constantly strived to achieve and exceed store sales goals
- Utilized and managed the use of weekly and monthly sales reports to track, analyze and communicate business results, as well as determine strategies to maximize sales
- Walked the floor to seek out visual display opportunities and set the floor to promote sales
- Demonstrated a high degree of professionalism in communication, attitude and teamwork with customers, peers and management team
- Delivered exceptional guest service through taking ownership of the sales floor and handling customers with issues and complaints
- Accountable for consistently leading and developing a highly efficient, customer focused team: Empowered associates to make decision in the customer’s best interest that also supports Salt Life philosophy
- Managed and assessed performance through consistent feedback and documentation of performance, coaching and creating developmental plans
- Continuously motivated team to meet and exceed sales and productivity goals
- Top Retail store in the Company 3 years in a row
- Traveled to stores to train new Store Managers for the Company
- Develop a team with strong product knowledge and communicate this information to customers in a clear and concise way
- Cultivated a positive relationship with the community via personal involvement, PR events, social media and advertising opportunities
- Communicated staffing needs to the Director of HR
- Conducted performance evaluations and corrective actions
- Promoted a positive work environment where all employees are treated fairly, respectfully and equally
- Protected the store funds, property, employees and customers by complying to and enforcing all loss prevention and safety principles, policies and procedures
- Performed all financial activities efficiently and in accordance with company standards, including cash handling and reporting, price changes, and merchandise handling
- Maintained safety requirements to ensure safe working and shopping environment
- Evaluated store environment to assess risk
- Communicated all loss prevention and safety related concerns or incidents to the District Manager/Director of HR
Area Manager
Bealls Florida
01.2021 - 12.2021
- Oversaw daily operations, merchandising and customer experience of focused areas of business.
- Extensive interaction with guests, associates and Management Team.
- In partnership with Store Manager, actively participated in the talent selection process for store team.
- Prepared and delivered performance reviews for 24 direct reports.
- Facilitated training for Merchandise Handlers on merchandising standards, product flow, inventory flexing and signage to ensure consistency of Brand experience.
- Partnered with Store Manager on the development of store specific presentations and merchandise concepts.
- Implemented divisional merchandising concepts - shop concepts, trend ideas, lifestyle concepts.
- Partnered with Store Manager to identify business opportunities and create action plans to drive results.
- Continually taught, developed and empowerd direct reports to interpret Store, Divisional and/or Brand presentations to improve customer experience and drive top line sales.
- Coached and directed team to meet Bealls standards for Guest Service
- Merchandised presentation and replenishment daily
- Daily recovery and rack maintenance
- Ad sets, price changes and markdown presentation
- Performed all operational functions needed to run the store on a daily basis (e.g. opening, closing, POS system, computer network, maintenance, customer service and sales).
- Utilized daily and weekly sales reports to track, analyze and communicate business results to determine strategies and maximize sales.
- Communicated merchandise and product performance opportunities
- Facilitated open communication with Store Manager on all pertinent information that relates to current direction and/or opportunities to drive business within their store.
- Planned and coordinated execution of promotions, aisle and impulse programs, and events.
- Supervised department associates on a daily basis through activities including (but not restricted to) interviewing, motivating, delegating, promoting, counseling and coaching, performance appraisals, and terminating.
- Supervised sales floor through coaching and motivating associates to ensure quality customer experience as Team Sales Leader.
Merchandising Manager
Polo Ralph Lauren Factory Store
02.2019 - 01.2021
- Supported and participated in team training to execute business results
- Creative in thinking of new way to engage clients and reach out to a wider client base
- Delivered a consistent experience aligned to RL Brand expectations by supporting the company and store vision
- Engaged in store client initiatives and community outreach
- Embraced RL "More ways to shop" and new technology
- Supported a collaborative environment with the customer at its core
- Provided on going feedback to Management on successes and opportunities
- Strengthen customer connectivity with alternative paths to purchase by supporting alternative purchasing processes - Gladly, Click to Zoom, JRNI, Ship to Home
- Broaden customer accessibility to product discovery - QR codes, digital catalogs, virtual stores. • Maintains exceptional productivity standards through store execution
- Ensured sales floor and all store standards are met at all time
- Motivated to drive their business day to day and achieve daily, weekly, monthly sales goals
- Proactively drove the business through focusing on the customer at the core of all
- Participated in team training to execute business results
- Delivered a consistent experience aligned to RL Brand expectations by supporting the company and store vision
- Engaged in networking to start to build a clientele
Assistant Store Manager
Yankee Candle
06.2018 - 02.2019
- Assisted with maintaining service and operational standards
- Supervised, coached and trained staff
- Assisted the Store Manager in ensuring adequate staffing through consistent recruiting and networking efforts
- Ensured visual merchandising presentation and operational standards
- Provided superior guest service and engagement
- Acted as Manager on Duty for various shifts, providing direction to team members on daily task focuses and providing exceptional guest service
- Opened and closed the store on a regular basis; maintained store facilities; ensured safety and security for guests and staff
- Assisted with effectively managing the store inventory (control and processing)
Retail Supervisor
Tommy Bahama
06.2007 - 03.2018
- Used my entrepreneurial spirit to proactively seek out marketing opportunities within the community to increase brand awareness and store exposure
- Minimized employee turnover by focusing on taking time to effectively train new employees, set clear performance expectations, train, coach, and give constructive feedback on a consistent basis
- Assisted employees with career development strategies to improve employee retention and to build bench strength
- Consistently cultivated an environment of open, authentic dialog with GM, DM, Regional VM, and home office partners
- Proactively managed all aspects of loss prevention to ensure the protection of company assets including cash, merchandise, and company property
- Made team schedule to stay within allotted budgeted payroll for the week and month
- Assisted in leading and directing the merchandising process in conjunction with the visual merchandiser to ensure consistent and appropriate execution
- Drove branding and business objectives/sales through excellent execution of visual merchandising and presentation
- Communicated the Tommy Bahama lifestyle through brand execution, both visual and experiential
- Utilized all company tools, visual talent, and knowledge to plan, map, and execute monthly floor sets incorporating appropriate tore specific adaptations as necessary
- Strong visual merchandising presentation skills, detail oriented, and self-motivated to execute to the highest standard
- Proficient in basic computer programs and digital photography
Education
Associate Of Business Administration - Business And Marketing
Bauder College
Atlanta, GA05.2006
Associates Degree - Fashion Merchandising
Bauder College
Atlanta, GA05.2005
Skills
- Ability to prioritize and delegate tasks
- Strong analytical and problem solving skills
- Detail oriented with the ability to multitask under pressure
- Motivate and lead large teams
Skills
- Labor Cost Controls
- Staff Training
Timeline
Store Manager
West Marine
10.2024 - Current
General Manager
Salt Life
12.2021 - 10.2024
Area Manager
Bealls Florida
01.2021 - 12.2021
Merchandising Manager
Polo Ralph Lauren Factory Store
02.2019 - 01.2021
Assistant Store Manager
Yankee Candle
06.2018 - 02.2019
Retail Supervisor
Tommy Bahama
06.2007 - 03.2018
Associate Of Business Administration - Business And Marketing
Bauder College
Associates Degree - Fashion Merchandising
Bauder College